From the moment that people could surf the Internet on their phones, marketing experts have been battling with finding ways to put effective advertising on the tiny screens. Years later, there is some progress in mobile marketing but it is not generating the kind of revenue clients need to stay in business. Why is…
Last week, we highlighted some of the basics of PPC, so this week we’ll take things a step further and talk about some of the ways you can leverage PPC to improve your business. Use PPC to test your product ideas Remember that old saying ‘build it and they will come?’ Yeah, that’s not true.…
Email marketing campaigns are too often dismissed as old hat. With spam filters firmly in place, businesses believe that their sent emails will disappear, never to be read. However, there are three distinct times when an email from your company is not only expected, but it will be welcomed. Timing is everything when it comes…
If you’re someone who still needs convincing on the sweeping impact of mobile marketing on small businesses, consider the latest mobile survey from Google this past month: 77% of Smartphone users search for local businesses on the smart phone. Of those, 90% of those searches resulted in some sort of action – whether it was…
Mobile marketing is taking small businesses to new heights through its plethora of convenient, low cost solutions. Why should you be there? Well, consider this: 94% of US Smartphone users have searched for local information and 90% of those have taken action as a result. 50% of those people look for that information weekly while…