A keyword planner is a piece of analytical software that gives you a wide range of information about the keywords you want to use in your next advertising campaign. Google has the most popular keywords planner, which makes sense since a majority of the web searches are done on the Google platform. In order…
As the ability to collect consumer data evolves, so do the roles of the digital marketing experts who use that data. With modern analytics marketing experts can determine information such as how often a user visits a web page, the types of interactions users have when they go to a website, and the kind of…
If you are still investing money in yellow pages print advertising and display ads in the newspaper without doing as much as you can to improve your local online advertising, then you are missing out on the huge number of local customers who use the Internet to find the businesses they want to patronize. Improving…
If you are a business owner in the 21st century and you are still on the fence about the importance of blogging, then you need to start facing some cold and hard facts about this powerful form of marketing. Whether you take the time to run your own blog or you hire a digital agency…
As the Internet gets overwhelmed with new websites every day, it becomes more and more difficult for companies to separate themselves from the competition. The saturation of the Internet makes the role of the professional digital agency even more important, especially when it comes to local SEO. Businesses are starting to realize that local SEO…
It is not difficult for you to do some research to see where your website ranks in the top search words and phrases in your industry. But when you do get those search results, you may be disappointed at what you find. If your competition is working with a digital agency for their website and…
The Internet not only offers website owners ways to reach millions of prospective clients around the world, but it also gives the tools necessary to generate the type of content that those prospective customers will enjoy. If you are new to SEO, then it helps to have free tools you can use to get the…
Search Engine Optimization (SEO) is a very important part to any online marketing program that will help to establish your website as a prime destination for your target audience. To get the best SEO results, you should hire a professional marketing firm because good SEO requires persistent monitoring and updating to be effective. For those…
If there is one thing that can be said about Microsoft, it is that the software giant never goes into any new venture without plenty of preparation. When Microsoft and Yahoo! parted ways, there were rampant rumors about Microsoft possibly buying Yahoo!. The truth is that Microsoft was setting up its own search engine, Bing,…
It takes an Internet marketing expert years to understand and be able to manipulate the rules of gathering traffic that the search engines develop. To make matters worse, the search engines are constantly releasing new algorithms and changing the rules, which makes every marketing expert tense and on-edge. While it can take years to figure…