The Best Brands on Instagram Now

Instagram is a visual social media platform that has features that appeal primarily to younger users. But sometimes all it takes is a good social media management team to make an Instagram account and effective marketing tool. Sometimes a company can go against a social media platform’s demographic to get excellent results, and that appears…

impressions

Impressions vs. Expressions

Traditionally, marketing is a method of ensuring a business’s offerings or message are seen by as many eyeballs as possible in order to keep a business prominent and successful. This was the route taken when marketing messages circulated mediums such as television and billboards. How consumers reacted to such messages was measured primarily by purchases.…

Make Social Media Work For You

Too many times businesses undervalue social media. The truth is 91% of online adults use social media regularly (Hubspot). If your consumers are on social media, than you need to be too. But social media isn’t just a chore for businesses to update constantly, it’s a source of marketing that can enhance your business presence,…

Social Media Cheat Sheets

Social Media Cheat Sheets 2016

Ah, social media. To the business owner, social media looks like a great place to talk directly to millions of potential customers for free. But for the digital marketing expert, social media is a long-term commitment that only works when it is fed the right information on a regular basis. To be able to utilize…