impressions

Impressions vs. Expressions

Traditionally, marketing is a method of ensuring a business’s offerings or message are seen by as many eyeballs as possible in order to keep a business prominent and successful. This was the route taken when marketing messages circulated mediums such as television and billboards. How consumers reacted to such messages was measured primarily by purchases.…

Make Social Media Work For You

Too many times businesses undervalue social media. The truth is 91% of online adults use social media regularly (Hubspot). If your consumers are on social media, than you need to be too. But social media isn’t just a chore for businesses to update constantly, it’s a source of marketing that can enhance your business presence,…

Social Media Cheat Sheets

Social Media Cheat Sheets 2016

Ah, social media. To the business owner, social media looks like a great place to talk directly to millions of potential customers for free. But for the digital marketing expert, social media is a long-term commitment that only works when it is fed the right information on a regular basis. To be able to utilize…

social media marketing

4 Social Media Tips For 2016

Social media is not going away any time soon as it has started to replace a variety of communication and media platforms for people all around the world. More people get their news and communicate with friends and family through social media than many other traditional forms of communication. As social media evolves, you need…