Online content, whether posted on a website, a blog, or a social media platform, has unlimited potential for your brand. The power of social media platforms in particular is twofold: First, paid promotion can put your content in front of highly targeted demographics, allowing you to accurately track and measure ROI. Second, organic social media…
Social media is a rapidly growing marketing medium that is on the verge of becoming more significant to the average consumer than search engines. While platforms such as Facebook are not in any imminent danger of putting search engines like Google out of business, it is interesting to note that more and more people…
The two biggest problems companies have with social media platforms are a lack of activity and a lack of consistent website traffic. It is expected that reaching out on a platform that has millions of people in your target audience already participating should bring in big results. But as marketing experts have learned over…
The idea of labeling conversations with hashtags became popular on the Twitter platform and has since moved to most of the major social media websites. A hashtag is a short marketing message done in one word and identified with a hashtag or pound sign. If Bob’s Bakery wanted to create a hashtag to promote…
If your business relies on customers, then there is a good chance that most of those customers are already on Facebook. With most of your customers in one, neat little place, it makes sense to offer a way to organize your customers under your company name and offer specializes service and communication. A private…
The saying “keep your friends close but your enemies closer” was made famous by the movie The Godfather and has become part of the American business vocabulary. Competitive analysis is an obsession in the business world and the dawn of the Internet age has brought us a whole bunch of new tools we can…
Social media is a great way to promote your business, but it requires a plan and some direction to be effective. You could be putting some great messages out there, but they are getting lost if people cannot find those messages when they search for your company. Ever since Facebook and every other social…
Your social media platforms are only powerful marketing tools if people are interacting with them. If you don’t have a lot of followers, then your messages will not be seen. You could solve this problem by buying followers from marketing companies, but those are usually ghost accounts that have no activity. Instead of investing…
Facebook’s reputation has been taking quite a beating in recent months with the fake news scandals and the legal battles over Facebook’s privacy policies. The core purpose of Facebook, as Mark Zuckerberg recently reiterated, is the desire allow users to create meaningful relationships that have them coming back day after day. On its surface, Facebook…
Instagram is a social media platform that has become extremely popular with younger users and even aging Millennials. It is a very visual medium that marketing professionals are using effectively to build brands and drive sales. If you want to get the most out of Instagram, it is best to hire a professional digital…