To the untrained eye, social media looks like a great big marketing tool that should instantly bring in millions of customers from around the world. But if you have an untrained eye for these sorts of things, then what you are seeing is actually an illusion. Social media is a simple way to start…
Traditionally, marketing is a method of ensuring a business’s offerings or message are seen by as many eyeballs as possible in order to keep a business prominent and successful. This was the route taken when marketing messages circulated mediums such as television and billboards. How consumers reacted to such messages was measured primarily by purchases.…
Too many times businesses undervalue social media. The truth is 91% of online adults use social media regularly (Hubspot). If your consumers are on social media, than you need to be too. But social media isn’t just a chore for businesses to update constantly, it’s a source of marketing that can enhance your business presence,…
When you work with an experienced digital agency, you will notice that nothing is left to chance. Whenever an agency tries something new, it will be obsessed with gathering data and seeing how the new thing performs against expectations. So when you see a company sharing something on social media, you can almost be assured…
If you are a website owner and you have never heard of remarketing, then now is the ideal time to get acquainted with this extremely powerful piece of marketing strategy. The term remarketing actually refers to a collection of strategies designed to turn traffic that left your website without making a purchase into buying customers.…
Ah, social media. To the business owner, social media looks like a great place to talk directly to millions of potential customers for free. But for the digital marketing expert, social media is a long-term commitment that only works when it is fed the right information on a regular basis. To be able to utilize…
Back in 2014, Facebook dropped the not-so-subtle hint that organic news feed posts were going to be phased out in lieu of paid advertising. While Facebook justifies its move by saying that there are a minimum of 1,500 business posts that could appear in a user’s news feed at any one time, the fact is…
Since good blogs need regular content, many blog owners find themselves struggling to find topics. Unless your blog deals with current news events of some kind, it can be difficult to think of something new to write about that will interest your audience. With a little creativity, you will be able to develop a string…
Social media is not going away any time soon as it has started to replace a variety of communication and media platforms for people all around the world. More people get their news and communicate with friends and family through social media than many other traditional forms of communication. As social media evolves, you need…
For centuries, people got used to things staying the same for a while before any changes or updates were made. It took a long time for console televisions to evolve into the flat screens that we have now. Even when the flat screens started to come out, people avoided them because of the cost and…