How To Use TikTok To Promote Your Business
One of the significant challenges of entrepreneurs is how to advertise to the right audience using the right platform. The number of Tik Tok users continues to increase enormously, with over 1.3 billion users globally and over 80 million users in the United States, making it one of the top platforms entrepreneurs should consider for advertising.
Tik Tok can be great for advertising based on your enterprise and target audience. For example, for businesses targeting young persons, TikTok will be a great platform as over 81% of Tik Tok users are below the age of 39.
If Tik Tok is one of the platforms where you want to do your marketing, getting started may be overwhelming for you as several questions will be on your mind on how to get started. This article gives you insights and details on using Tik Tok to promote your business.
1. Know What TikTok Is About
One of the primary reasons some marketing strategies fail is because entrepreneurs have not studied the platform they intend to use. For instance, if you want a platform to reach out to people aged 60-75, TikTok may not be the right platform for you. Get to know the demographics, the content that generates views, and what the audience wants to watch.
The contents with the highest views are entertainment-inclined and fun. Tik Tok is not about sharing content discussing sales and products without fun or entertainment infused into it. Publish content that will interest the young audience, and you're on the right path.
2. Publish Entertaining Content
As you already know, the more significant percentage of TikTok users are generation Z. The platform is about being innovative and creative, developing entertaining content, and using it to promote your business.
Using Tik Tok does not require you to have filmmaking cameras; with your smartphone, you can creatively develop entertaining videos that fit the style of your business.
3. Introduce Fun Hashtags
Developing fun and entertaining videos creatively is not enough. You need to get people to view, and you do that by introducing a hashtag challenge that will help your videos trend, promoting your brand.
Be creative with your hashtag. Also, you can encourage people by offering gifts to those who use your product or service, then record and upload them using your brand's hashtag. That increases your followership, engages your audience, and promotes your brand.
4. Leverage Advertising On Tik Tok
Another way to promote your beans on Tik Tok is by leveraging the advertisement plans offered by Tik Tok. There are currently four advertising plans on Tik Tok that businesses can leverage for promoting their brands; hashtag challenges, branded lenses, infeed native content, and band takeovers. Use a plan that is most suitable for the niche of your business.
5. Make Use Of Influencers
Young people are influenced mainly by what is trending or what an influencer is saying or doing. Therefore, use influencers with large followership that is your target audience.
Big brands usually engage the top influencers to promote their businesses. These influencers help them generate traffic, increasing their sales, brand awareness, and engagement.
Get On Board Now!
What are you waiting for if the Tik Tok audience is ideal for your business? Take advantage of the large global population of TikTokers to promote your business.
If you're ready to start, working with an expert will be your best bet. Call or perhaps fill out our contact form to book an appointment.
5 Tips To Improve Your Content Strategy
Content is king in today’s digital environment and will not likely change anytime soon. So business owners have to be dynamic content creators or work with one known for being a powerhouse in their fields.
If you want to revamp your content strategy to boost brand awareness, sales, and conversion, the following five tips will make your efforts valuable in the long run.
1. Create shareable content
Content is only king when it’s valuable and resonates well with your audience. That way, your audience is more likely to share with their circle. Therefore, to get immense value for your efforts, you must provide content your audience wants to read.
It might not be a new idea or answer, but you can always take a different angle to connect with your audience. For instance, sharing a story, either of an employee or that of a customer, is the type of content that often pulls traction, and that’s because people love a good story.
2. Create learning materials
When your audience learns something new from your content, they are likelier to share, engage, and even take action when you call for it. That’s because they seek content that will resolve an issue or problem.
You might not have the luxury of sitting down to dish out learning materials as a business owner. But, that is why you mustn’t do it alone. All you have to do is work with an expert with experience in content marketing.
3. Guest Posting
Most marketers believe that guest posting is dead, but that is far from the truth when considering the benefits. Not only are you using this strategy to earn third-party validation, but you’re also gaining backlinks that could boost your page authority.
So, don’t hesitate to contact relevant sites and blogs in your industry and pitch a guest post idea. With guest posting, you’re merely killing two birds with one stone.
4. Make email signup easy
With email marketing, you’re making hay while the sun shines. Also, it’s an excellent strategy to get potential customers who might not be ready to make a buying decision at the moment.
There’s a chance they could make that decision later, so your emails will serve as a point to create anticipation. So, make signing up super easy, and you’ll be surprised how helpful email marketing will be to your content strategy.
5. Work with an expert
The best thing you can do as a business owner is to work with a content expert who understands your audience and is ready to help you create engaging content that sells. For the past few years, we’ve been working with numerous clients to scale and grow their businesses, and we can help you too. Feel free to contact us by calling or filling out our contact form to book an appointment.
5 Tips To Up Your Content Marketing Game
Content marketing is a full-time job; sometimes, you'll wonder how to stretch further and maximize your content marketing ROI. Your goal as a content marketer is to create compelling content that attracts, engages, and converts your target audience.
Content marketing is the new gold, and marketers are gravitating toward this marketing approach and finding success. However, the key is consistently creating and distributing valuable and relevant content to a defined audience.
Here are 5 tips to up your content marketing game:
Create quality content that ranks
Depending on your industry or niche, taking time to create content that your target audience will find valuable is key to ranking on Google SERP. You can do this is piquing your readers' curiosity with hints of what lies ahead, coupled with a promising introduction.
To keep your audience hooked, don't forget to tell stories to connect deeper. We're emotional beings and, thus, are more likely to remember a story about an event. If your content receives an engagement, that's a healthy signal that tells search engine bots that you need a raise.
Develop an editorial calendar
To stay on track and engage your target market, you need to publish content that resonates with them regularly. That way, they are coming back to devour more content. But what if you run out of content ideas?
That is where an editorial calendar comes in. With this tool, you can avoid most roadblocks that get in the way of producing and publishing content. For example, if you work with a team, have a meeting and write them topics you're planning to publish in the next few weeks or months.
Promote and distribute your content
Marketing is a scary topic to most business owners, so they'd rather work with a digital marketing agency or professionals than do it themselves. However, to pull traction, you must make a conscious effort to get your content out there.
Great content won't automatically find an audience. You've got work to do, and your calendar is there to guide you.
Work with an expert
Sometimes two heads are better than one. There are professionals with years of experience and a track record of success who can help you. You don't need to know everything when you can work with an expert in content marketing.
Our job is to help you grow and scale your business without draining yourself, and we're ready to not only create content and web copies that attract, engage, and convert your target audience. We'll also ensure they are published on time.
Feel free to call us or fill out our contact form to book an appointment. We can't wait to work with you.
Tips For Creating Content Your Audience Will Want To Share
Creating share-worthy content might seem like a pretty hard task, and the unpredictable social algorithms make matters even worst. Not to forget the intense battle from competitors that might sometimes force you to give up.
But you don’t need to give up. Never! Although there is no proven magical formula to dish out a share-worthy post, there are some tips that will help compel your audience to share your content. The most important key, however, is understanding your audience and the type of content they want.
So, here are some tips that you can incorporate to get more social shares!
- Use controversy
You shouldn't get entangled in anything polarizing as a business. However, you can use this tool in a fun way that gets people to share your content without a second thought. For instance, you could share a controversial opinion or argument in your industry and encourage your audience to share their thoughts. The fact is people, love controversy. Not only will you get lots of shares, but you’ll also get a lot of engagement since almost everyone wants to air their view.
- Validate their opinion
People love to feel seen and heard, and that is why this tip is probably one of the most effective when creating shareable content. Think about it, how will you feel when a brand or persona shares the same opinion as you? There's no doubt that you will feel elated, and most likely to hit the share button. For instance, a betting brand might share a meme that Ronaldo is the GOAT of football. No doubt, people who share the same opinion are likely to find the post funny and hit the share button without hesitating.
- Create valuable content
People love useful content and will share it if they believe others will find it useful. If you create something interesting that teaches people a thing or two, they are likely to share it with their circle for wider exposure. So, if you’re looking to create content that people share, consider creating something that your audience will find useful; and you wouldn't have to worry about shares.
- Talk about trending topics
Not all trending topics you should talk about, but rather topics that are relevant to your niche. When you talk about a trending topic, you’re identifying with people who are aware of it, and that's a goldmine for shares. Remember, you don’t need to talk about every trending topic to avoid exhaustion.
- Call to Action
If you want more share, sometimes what works is directly asking for it. For instance, before concluding, you can encourage your audience to share the post. Most often, what your audience needs is a little nudge, and a call to action can do that.
To know more about creating sharable content that resonates with your target market, go ahead and give us a call, or fill the contact form to begin.
Five Key Considerations for Implementing AI Personalization
Online users have come to expect that their experiences with consumer websites will be personalized to make everything more relevant to them. Artificial intelligence (AI) has allowed marketers to anticipate the individual needs of each consumer and then develop marketing campaigns directed specifically at individuals. It all sounds great, but there are some extremely important considerations to keep in mind if you want to get AI personalization right for your online customers.
Start With a Good Foundation
The temptation for most companies is to check out what the competition is doing and they trying to top that. But it is important to remember that Google, Facebook, and a lot of other large Internet platforms are also offering personalized experiences using AI, and those larger platforms are going to offer a broader experience because they are dealing with broader information. You should check out how everyone is using AI and then create the best experience for your customers and not for someone else's audience.
Offline Must Work With Online
When you offer a personalized experience for your users online, you need to have the right kind of offline support to make that experience robust. Utilizing AI to wow your customers is only effective if all of your support systems work and your customers can benefit from what you are creating.
Offer Relevant and Timely Content
There is only so much AI can do when it comes to helping to personalize a user's experience. If the only content a system has to work with is outdated and irrelevant, then the experience is not going to be that great for the client. It is critically important that any AI personalization experience uses updated material and stays in line with current consumer trends.
Don't Give Away the Farm
Pre-fabricated marketing messages mixed in with personalized content are going to be an effective way to get your message out to your clients and the messages of your sponsors as well. If you try to personalize the entire experience, you take away from the effectiveness of focused marketing. You need to decide which elements you are going to personalize and then maximize those elements with good AI.
Learn as You go Along
An AI personalized experience is just like any other marketing campaign in that you collect data on its effectiveness and make changes based on your findings. You should never consider your AI experiences to be finished products. You should always look to improve and make them not only more effective at selling products, but better for the users.
Giving online users personalized experiences is becoming an expected part of online marketing. Users are expecting to see banners that are designed specifically for them and marketing information that follows their buying trends. But it is also important to temper your AI personalization and learn to improve as you go along instead of trying to do it all at once.
Content Marketing Trends For 2018
Every year business experts question how content marketing could possibly change and every year digital marketing experts release lists of changes that can be expected. The idea of delivering content on a website in a way that generates revenue is constantly evolving, and in 2018 we are starting to see what were once fads turning into full-blown content marketing trends.
There used to be an emphasis on creating a single piece of content and then doing everything possible to give the content legs across a variety of platforms. The same piece of content would be purposed for social media, blogs, and industry websites.
But in 2018, the fascination marketing experts have with specialization will reach the point where each platform will have its own content based on the needs of the platform users. Social media users don't want long pieces of content, so they will get a concise version of the content theme. That theme will run through every piece of content, but each platform will get its own customized piece to allow the company to dominate those platforms.
Marketing Is Expanding
The Internet of Things is a process where a single user is connected through the Internet to everything from their car to their fridge. The things a person does in other parts of their life will create data that can be used to personalize their experiences with other devices.
Marketing experts have been looking at ways of putting advertising on the Internet of Things, and we will start seeing the results of that work in 2018. When you swipe your card at the gas station, an ad that is designed to appeal specifically to you will appear on the gas pump's television screen. The hope is to reach into every part of a person's life and give them buying options based on their real-life usage preferences.
Marketing Is Becoming Seamless
New marketing studies show that most people hate having to watch commercials or click through ads to get to their content. In 2018, the drive to make the content part of the advertising will continue through the expansion of native advertising and other marketing options.
When you look up a user's manual online, you might see references to other products in there with links to click to make purchases. There has been a growing trend to make marketing seamless, and that trend will evolve considerably in 2018.
Not too long ago, a major hamburger chain put out an ad that had content in it that would launch voice search devices to read information about the company's hamburgers. The makers of voice search devices asked the hamburger chain to remove the television commercials, and it did. But the foundation had been laid for content that will integrate with voice search devices to deliver more information than users had ever thought possible.
Content marketing is constantly evolving, and that is exciting to digital marketing experts. The latest trends revolve around delivering content that is not perceived as being advertising in mediums that were never marketing platforms before. All in all, 2018 looks to be an exciting year for content marketing.
Why Some Of The Biggest Brands Are Developing Voice-Optimized Content
Voice searching has become extremely popular over the past few years to the point where mega-retailers such as Amazon are releasing their own voice-activated products. The idea of being able to speak your search criteria into a search engine started as a novelty, but it has quickly expanded into one of the fastest growing parts of digital marketing. There are plenty of good reasons why some of the biggest brands in the world are developing content that speaks directly to people who use voice searching.
Speaking The Same Language
One of the biggest limitations of text searching has always been the inability of the search device to determine any accents users may have. By being able to detect accents, a voice search device could determine what types of cultures are found in various geographic areas. After a while, voice searches could help big brands to determine the dominant cultures in any given area and develop content that speaks directly to those groups.
Learning The Local Lingo
People in different parts of the country use different words, and they often pronounce those words differently as well. For example, people in Central New York call soft drinks soda, while Western New Yorkers call it pop. You can get the different word uses from text searches, but you cannot get the different pronunciations. By using voice search, big brands are developing video and audio content that is in tune with how people in their geographical target markets speak.
Talking Like A Local
Text searching is very two-dimensional and lacks any of the vocal cues that allow a marketing company to truly talk to a local audience. Voice searching gives a marketing company everything they would need to know about how people in a specific geographic area talk. Voice searching provides insight into:
- The tempo at which people talk
- How certain words are emphasized in various situations
- How words are properly or improperly used interchangeably
- Local phrases that are created by running words together that you would never see in a text search
Once again, the point to gathering all of this information is to create content that sounds natural and is more appealing to a particular group of people. When you can talk directly to a group in a manner they understand, your message gains credibility and your company starts to feel like a local business. The largest brands in the world find that localizing their appeal as much as possible is an extremely effective marketing tactic.
Voice searching makes up a relatively small amount of the search data that is collected today, but it is growing rapidly. The information big brands are able to get from voice searches is turning out to be very valuable. The content being developed for voice searches is intended to enhance the emotional bond between the consumer and the brand, and every marketing expert knows that a strong emotional bond means more sales.
Why Your Website Needs a Call-to-Action
In order for your website to be effective, it must have a purpose. Most business owners would think that the purpose of their website is to inspire customers to buy products or services, but how would you do that? Most of the content on a website is written to enhance a brand and gain recognition within a certain target audience. But if your website does not have the right kind of purpose, then it will be a useless marketing tool.
The Call-to-Action (CTA)
The CTA is a statement you make that directly instructs customers on how you want them to react. When consumers read your content, they might feel moved by it but they are often unsure as to what type of effect the content wants to have. The CTA makes it clear to consumers as to what you want them to do after reading the content and how you want them to feel. Most purchases are done on an emotional level, and a good CTA is the ideal way to inspire that kind of emotional response.
Examples Of CTAs
If you want consumers to buy a product, then use a CTA to tell them. For example, at the end of a product description you can include a CTA that says "contact one of our sales representatives to buy your product today." The urgency in a CTA is critically important in getting the consumer to act while they are still emotionally charged from your sales text.
Some companies want consumers to contact the sales team for more information about complex products. A CTA that tells customers to "contact our sales department today for more information about this product" is important because it lets consumers know that they are not supposed to have made a buying decision yet. Instead, you want them to contact the sales department to learn more. This relieves any potential confusion and helps to convert more traffic into buying customers.
When To Use CTAs
You would use a CTA any time you want to clarify exactly what you want consumers to do in response to the content they just read. A general CTA such as "fill out this form to get our monthly newsletter" will work anywhere on your website because signing up for the newsletter is a reaction to the general content on your website.
It is important that the CTA match the action that you want consumers to take to help avoid confusing consumers on how they are to react to your content. Your content will whip your traffic into a buying frenzy, and the CTA explains how your traffic should use that positive energy they have developed.
A good CTA will increase the conversion rate on your website and turn more casual traffic into paying customers. Without a good CTA, your traffic will not know exactly how they can react to the content you have created. When you enhance good sales content with an effective CTA, you exponentially increase your chances of turning your website traffic into more revenue for your business.
Knowing The Best Distribution Channels For Your Content
A marketing distribution channel is the medium used to get your message out to your target audience. You can have a broad channel such as Internet websites, and then break them down into more specific genres that would better fit your audience. There are three primary groups of distribution channels you can used; proprietary, third-party, and paid. In order to use each type efficiently, you need to understand how they each work.
Proprietary distribution channels are channels your company creates, owns, and maintains. The primary sub-categories of this channel are:
- Social media platform
While there are plenty of ways of promoting your proprietary distribution channels to people outside of your customer base, your primary audience with these channels will be your current customers and people already loyal to your brand. These are the channels you use to announce new products, offer support, and generate content meant to keep your clients excited about your company.
The third-party marketing distribution channels are the ones you use to reach your target audience and grow your web traffic with people interested in your products. A third-party distribution channel is made up of websites and print outlets that you submit content to and that content is published on the outlet's network. Examples of third-party distribution channels include:
- Content websites
- News media websites and publications
- Industry publications
- Video sharing websites
These are the outlets you submit press releases to and publish corporate videos on. Your digital marketing expert will target outlets that your audience uses, and get your content published so that your audience can see it. When your company is seen in third-party information distribution outlets, it adds a level of credibility to your brand and your product.
In general, paid marketing distribution outlets are any form of advertising you use online or offline. This type of marketing can be done to do research on current customers, determine new target audiences, or to reach a current target audience. Digital marketing professionals love paid advertising because it is one of the most reliable ways to measure reactions to different types of marketing campaigns by different groups of people.
Paid marketing can be extremely focused, and the rise of big data in marketing means that you can now gauge emotional responses to various marketing tactics as well. Another benefit to paid marketing is that it can be updated in response to client feedback and made more effective. Many paid advertising outlets offer a comprehensive set of analytics that marketing experts can use to improve future marketing campaigns.
Developing a great marketing message is pointless if you don't know how to get that message to your intended audience. Marketing distribution channels have changed significantly since the advent of the Internet, but there are still hard-and-fast rules you should follow when it comes to determining which channel works best for your marketing plan.
The type of distribution channel you choose depends on what type of audience you are trying to reach. If you are only using your proprietary channels to reach new customers, then you will not get the results you need. An experienced digital marketing expert will know exactly what types of distribution channels to use to reach your intended audience.
The Importance Of Mobile Optimization
When mobile websites were first launched, they were considered a novelty. The most effort anyone ever put into their mobile website was to create a piece of software that converted their desktop website to a text-only mobile website without any other conversions. But as mobile technology has developed, so has mobile websites. These types of websites are no longer novelties, they are essential marketing tools, and they are getting the same kind of attention that desktop websites have been getting for years.
How Do You Optimize Your Mobile Website?
Creating a program that converts your desktop website to a text-only site for mobile devices no longer cuts it when it comes to mobile website optimization. Today, companies must focus on developing a completely different mobile website that optimizes the experience for users. The content must fit perfectly on the mobile screen, and the navigation must be smooth and seamless.
Most website developers have created completely different ways to design and implement mobile websites. These differ from desktop layouts in terms of utilizing the front page, how ecommerce is laid out, a less intrusive navigation system, and smaller file sizes for images. These methods have been developed rapidly over the years, and have become the standard for mobile website development.
Google's Mobile Movement
In 2015, Google unleashed what industry insiders called "Mobile Armageddon." Any mobile website that did not meet the basic design criteria that Google laid out previously would not show up on mobile search results. Companies scrambled to get their mobile websites up to date, and a new age in mobile web development was born.
Google demanded that all mobile websites be optimized to improve user experience, and this move helped to solidify the new mobile web development guidelines as the gold standard in the industry. If you want your mobile website to be seen on Google's mobile search results, then your site has to be brought up to the new standards.
The Move Towards Mobile
For the past several years, there has been a move away from desktop and laptop computers and towards mobile computing devices. In 2016, it was estimated that the number of mobile users on the Internet finally outnumbered the number of desktop and laptop users. At that point, the idea of having a mobile website was not only a good idea, it became mandatory for any business that wanted to grow.
Millions of potential customers every day are on their smartphones or tablets looking up products and making purchases. Business professionals are taking out their smartphones to look up businesses they can partner with, and investors are scanning mobile websites for their next investment projects. The best frame of reference to use to get business owners to understand the importance of mobile optimization is to say that it is even more important to have a mobile website now than it was to have a desktop website in the 1990s.
Times are changing and your business needs to change with them. If you do not have a properly developed mobile website, then you are missing out on millions of potential web hits and millions of potential customers. As more and more people shift to accessing the Internet through mobile devices, optimizing your mobile website becomes more important than ever.