Online reviews play a huge role in consumers’ buying decisions. Statistics show that the average consumer spends 13 minutes, 45 seconds reading reviews before making a purchase. And 52% of 18- to 54-year-olds says they “always” read reviews for local businesses.
Bottom line: If you want to maintain your positive reputation and get ready to ramp up your business after your state reopens, create a strong online review strategy now. Here are three steps to get started.
Ask for Reviews at the Right Time
You can automate your online solicitation review process to automatically send an email after a customer makes a purchase.
Give them time to take your product for a test spin, a chance to enjoy the meal you delivered, or the opportunity for them to reap the rewards of your service before you request a review.
But don’t wait too long. You want to request a review while the positive experience is still fresh in their mind.
Provide Clear Instructions
Do you want a review on Google? Yelp? Facebook? Ask for exactly what you want and give your customers the link to leave a review easily.
You may consider creating a customer service that can guide customers to delivering the feedback that will be most useful to others looking to learn more about your company.
Offer Your Customers Something in Return
Leaving a thoughtful customer review takes time. You can offer your customers a discount off a future purchase or even the opportunity to be quoted on your website if the leave a review. Some companies provide gift cards – or a chance to win one – for customers who leave reviews or take part in market surveys.
Determine what type of incentive will resonate best with your audience and offer that perk in exchange for a review.
More people are spending more time in front of their computers and on their mobile devices as a way to connect with others during the quarantine. Take the opportunity to solicit reviews from your customers and bolster your online reputation. TomCo can help with all your internet marketing needs.