According to Cisco, by the year 2017, 69% of consumer internet traffic will be from online video. If you think about it, that makes a lot of sense - video is a great way to satisfy the people's information and entertainment needs. Not only do they obtain the information they want, but they also become visually engaged in what you're presenting to them.
Here are some simple tips to get you started in using videos to drive more traffic to your website:
Use the Basics to your Advantage
Although you don't need to hire a professional videographer to shoot your videos, you do need to remember the very basics of lighting, audio and camera to make a polished video.
Incorporate Social Media
Once you have edited your video, use the different social media pages to distribute and post your videos; this may include posting it on Facebook, Twitter, Instagram, Pinterest and YouTube. Remember that the more outlet you have, the more likely people will stumble upon your page and view your video.
After people watch your videos, they will likely want more information about the ideas and/or items that were presented. This is your chance to re-direct them to your website. Often people visiting a website can be converted to a customer. But even if visitors don't end up purchasing anything, the traffic to your site means an increase in ranking in search engines.
Remember, use videos as your voice to the online community. You don't need a complicated idea or expensive production to make a compelling video. A simple "how-to" of the products you're selling will be useful to your customers. Customers enjoy watching simple and creative videos of products they have recently bought and its many uses - take advantage of that.
The process of making a video may seem like a daunting task, but research has shown that it is an effective medium in reaching your audience. Use the above tips and get started on filming your online video now!