One of the biggest challenges we face as a digital marketing agency is helping people to understand how what we do differs from a traditional marketing firm. Once we lay the foundation for understanding digital marketing, then we inevitably move to disputing the many myths that come with using a digital marketing firm. We understand that myths are out there and misconceptions can happen, but we encourage all of our customers to learn the truth about digital marketing so that they understand how it is used to advance revenue.
The most popular misconception is that all digital marketing agencies do is throw out a bunch of paid ads and content to drive web traffic. The truth is that digital marketing agencies use the most effective types of online marketing methods to bring in traffic that will be most likely to purchase your product or service. Every digital marketing expert is looking for quality results, and not by using a large quantity of tactics. The process of digital marketing is very streamlined and precise.
According to ExactTarget.com, nearly 50 percent of all corporate technology buyers are influenced by information they see on social media and nearly 71 percent of all consumers are influenced by social media advertising. Yes, social media is a great way to share cat videos and inaccurate memes, but it is also a powerful marketing tool that good digital marketing firms know how to exploit to the advantage of their clients.
If your company does not have a website, then you do not exist to millions of customers around the world. Many consumers look at social media pages as partial representations of what a business has to offer, and they wonder where the rest of the information can be found. Social media pages also have a lot of rules that limit how you can market your company and how you can run promotions online. When you have a website, you are in complete control of all of your images, your promotions, your content, and your revenue-generating traffic.
Are you sure about that? According to Time Magazine, the number of people online worldwide went from 400 million in 2000 up to 3.2 billion in 2015. The Internet is now accessible on desktop computers, laptops, tablets, and smartphones. Just because you and your immediate circle of friends are not partial to the Internet does not mean that your customer base does not use the Internet either. The chances are that you are missing out on a significant amount of business when you ignore the Internet. A digital marketing firm can get your company online and talking directly to your real target audience.
The world of digital communication and Internet connectivity is expanding rapidly, and you need a digital marketing firm to help you come into contact with your target audience. By casting aside the myths about digital marketing and understanding the truth, you will understand why investing in a digital marketing service is one of the smartest business decisions you will ever make.