As Internet technology becomes more advanced and integrated into our daily lives, the work of digital marketing experts becomes more important. New technology means the need for new marketing tactics that will reach target audiences. For example, the rise in mobile computing means that digital marketing experts need to devise ways to put big messages on little screens. As 2017 continues along, it is important to look at the digital marketing trends that are forming in 2017 and promise to remain relevant for a while.
Thanks to the rapid evolution of Internet technology, collecting very specific data about consumers and their buying habits has become a big business. It is called big data, and it is going to be one of the fastest growing industries the Internet has seen in a while. With big data, digital marketing experts can create marketing programs that target very specific consumers and get much better results. It is a field that digital marketing experts are still developing, but big data will be able to offer a much better return on a marketing investment.
In 2017, digital marketing experts could see the era of keywords starting to slow down. While keywords will always have a place in pay-per-click campaigns and other types of digital marketing, the need to put keywords in content is disappearing.
Content needs to have a purpose and educate the reader if it is going to get the attention of search engines. Content that is written to educate people on a certain topic will inevitably have the kinds of search terms and keywords search engines are looking for. Google and other search engines are using algorithms that look more at the quality of the content and not so much at keywords, and digital marketing companies are adjusting to this change.
Mobile marketing is the great digital marketing enigma that can no longer be ignored. Consumers do not want cumbersome pop-up ads or banners on their small smartphone or tablet screens, and that presents a big challenge for digital marketing experts.
Native advertising and other forms of direct marketing through mobile devices are constantly being developed, but it is looking like good content that grabs people's attention is the most effective way to market businesses on smaller mobile screens.
Social media is another marketing medium that is constantly evolving and will play a huge role in the future of digital advertising. New social media platforms are popping up on a regular basis, and consumers are becoming more trusting of social media with their personal information.
Big data is also getting involved in social media marketing as there are applications that can read the social media posts of consumers and determine their potential buying tendencies. This form of soft data mixed with hard numbers is going to be the wave of the future for digital marketing.
Thanks to the constant developments in technology, it is easier for digital marketing professionals to gather information on consumers and develop consumer trends. The data being gathered is making it easier to accurately predict consumer tendencies, and the ongoing development of Internet technology is going to play a very significant role in how companies advertise in 2017 and beyond.