5 Things New Businesses Can Adapt From The Life Of Stephen Hawking
Stephen Hawking is an enduring educational and cultural icon because of his brilliance and his ability to overcome tremendous challenges to maximize his impact on the world. When he passed away, some people thought that his death would mean the end of an era. But the truth is that the attention brought to his life by the biographical movie released shortly before his death and then his death means that Stephen Hawking will be teaching lessons to everyone, including entrepreneurs, for a long time to come.
There Are No Obstacles
Stephen Hawking was a perfectly healthy young man who was on his way to establishing his identity as a once-in-a-generation scientist. When he was struck with a disease that shut down his body and took away his ability to speak, he never slowed down in his pursuit of greatness.
Hawking lived by the mantra that there are not obstacles. There are only problems that need to be solved. Entrepreneurs need to develop that type of resolve to succeed in business.
Go Towards The Unpredictable
Stephen Hawking never ran from a challenge. His work revolved around unpredictable relationships between substances, celestial bodies, and even people. To make his mark in the world, Hawking never ran from unpredictable issues. Instead, he gave the ultimate entrepreneurial lesson by always running towards the unpredictable and embracing the challenge.
Stephen Hawking was a huge believer in the potential offered by efficient communication. He believed that the technological advances made in the communication field can be used to mankind's unlimited advantage. Entrepreneurs need to embrace that passion for communication and apply to every aspect of their professional lives. Communicating with vendors can solve pricing problems, and communicating with employees can create ideas for the growth of the business.
Never Forget The Humor
Most people think of Stephen Hawking as a very serious scientist who would warn the world of pending perils. But Hawking treasured humor to the point where he said that life without humor would be tragic. Entrepreneurs need to avoid taking themselves too seriously, but at the same time learning how to use humor to their advantage. A humorous approach often opens doors that aggression cannot. Never forget the humor and you will find joy in building your business.
Never Give Up
The most obvious lesson entrepreneurs can learn from a man like Stephen Hawking is that life and business can be unfair sometimes, but that does not give you the right to give up. After everything Stephen Hawking went through in his life, he always tried to get the most that he could out of every situation. Hawking was a man who could not talk and still managed to add a few lead vocals to a Pink Floyd song. Good things happen when you make the decision to never give up.
The world will miss the insights and observations of Stephen Hawking, but he has left behind a library of quotes and information we can use to enrich our lives. Any entrepreneur who is looking for a guide to find success in business only needs to look as far as Stephen Hawking. He was a brilliant man who left behind lessons for new businesses to follow.
Content Marketing Advice for New Entrepreneurs
When you are just starting up a company, you know that your company is not the only one in your marketplace. A new company is going to need to spend time establishing itself, and that includes establishing a strong Internet presence. You know how important content marketing is to your success, but you are not sure how to get started. Every start-up faces the same dilemma about how to develop their content marketing, but it is the ones who follow solid advice that wind up finding success.
Know Your Audience
You obviously know your product and your industry because you did all of the research and gained all of the experience before starting your business. But how well do you know your audience. You cannot develop a strong content marketing program unless you know who you are talking to and what they want to hear.
You become familiar with your audience through market research. You got to all of the popular social media pages for your industry and read the comments and conversations. You pay attention to what your competition is saying because they are talking to the same audience you want to capture. You should also frequent industry blogs and message boards to get real insight into what your customers want to hear.
Plan Out Your Keywords
You can still draw traffic to your website by using pertinent keywords, but it is important to remember that content is more important than keywords. Your keyword research will pay dividends when you start with pay-per-click campaigns and other online marketing programs, and it will become more powerful when your marketing keywords line up with your content keywords.
Remember that Google has complete changed the game when it comes to using keywords. All of your content must flow and your keywords must fit naturally into what you are publishing. Spend time learning what keywords your customers are using, and then fit those keywords into sentences that will bring real SEO results.
Engage Your Audience
Content marketing is no longer used just to try and bring in buyers. It is used to entertain and engage your audience. When you create content marketing, always tell a story that your audience will enjoy and associate with your company.
Be Selective In Your Platforms
If you are trying to capture the attention of a young audience, then promoting your content on Facebook is not going to work. When you choose the wrong platform to promote and publish your content marketing pieces, you are wasting your time. But when you determine the right platforms for your content, then you will see just how powerful content marketing can be.
Consider Professional Assistance
If you are an engineer just starting your company, then the chances that you understand the intricacies of content marketing are not that great. Your content needs to fit a certain look and contain certain types of structure to grab the attention of your audience. If you really want your content marketing to be effective, then it is smart to consider hiring an experienced digital agency to get the job done.
A new company wants to present the right image to its target audience. When it comes to online marketing, few things are more important than the content your company publishes. Focus on good content marketing, and it will enhance all of your other marketing efforts.
15 Time Management Tips For Busy Entrepreneurs
Entrepreneurs are busy people, which is why good time management tips are always welcome. If you find yourself running out of time long before you run out of things to do, then here are some tips you can use to help you get back on track.
Learn What You Need To Know
Entrepreneurs are, by nature, curious people. There is always a strong temptation to go off on tangents when learning something new. To manage your time properly, you need to stay focused and learn the information at hand before moving on to something else.
Use A Calendar
It is one thing to tell an entrepreneur to keep their personal and professional lives organized through the use of a calendar. It is a very different thing to get that entrepreneur to actually make using the calendar a real habit. Don't just own a calendar for organizing your life; use it.
Know Your Priorities
You will feel like you are getting more done with your time if you focus on taking care of the real priorities. If a task is not a priority, then schedule it to be done later. If you get your priorities out of the way first, then it becomes easier to allocate the rest of your day to other things.
One At A Time
One of the biggest misconceptions about time management is that you need to do as much as possible at once to get everything done. If you truly want to manage your time properly, then take on each task one at a time and maximize your working hours.
Virtual assistants are inexpensive, but they can be excellent ways to do the mundane tasks that would take up your time. If you have the room in your budget and you don't like the idea of a virtual assistant, then consider hiring an office assistant to take care of the tasks that you should not be worrying about.
Conserve Your Energy
Most entrepreneurs start the day in a whirlwind, but then slow down as the day progresses. To maximize your time, you need to pace yourself and stay consistent throughout the day. Even in the world of business, slow and steady will win the race.
Always Stop To Collect Your Thoughts
Your day can spin out of control if you allow the hectic pace of business to dictate the pace at which you work. At least once an hour, you need to stop and think about what you are doing. You need to put thought into getting tasks done, and make sure that things are getting done right. This will prevent the time wasting task of redoing what you have already done.
Don't Get Too Automated
Entrepreneurs love technology, but technology has a way of providing unwanted distractions. Do as much as you can with pen and paper, and that will help you to stay focused on what you are doing.
If It Works, Don't Fix It
With time management and business tools, there is always the temptation to try the newest thing. But if what you have works for you and there is no pressing need to update, then don't. Stay with the tools that have always worked and stay focused.
Give Yourself Time
When you schedule meetings, give yourself additional time in your calendar to make sure you arrive on time. Allow for the possibility of getting behind during your day and you will find it easier to stay on schedule.
Constantly Refine Your Processes
If you find a better way of doing something, then use it. If you see someone else doing the same task you are doing but with more efficiency, then copy their process.
Pay Attention To Time Wasters
Do you have that one employee who likes to wander into your office and just talk? Or is there a favorite game app you open once in a while to give yourself a break? There is nothing wrong with giving yourself some time off during the day, but be careful that those breaks do not extend into 30 minutes or more of wasted time.
Try To Plan Ahead
As your day comes to an end, make a note of the things you need to get done the next day. We often plan better for events when they are freshest in our minds.
Start Your Day Early
You can allocate tasks that you do on your own to the early hours of the morning and be fully prepared for the chaos that occurs when the rest of the business world starts to get moving.
Get The Difficult Tasks Out Of The Way Early
If you take care of your most difficult and top priority tasks early, then it becomes easier to free up time for the rest of your day.