Four Characteristics of a Good Logo

GoodLogoLogos are an intrinsic part of any businesses’ image. Well designed logos can do wonders for your brand while a bad one can cause lots of damage. Creating a great logo takes a lot of thought and creativity and many elements need to come together in order to get it right.

Whether you’re trying to re-do or are thinking about creating a new logo for your company, there are four key components that will help you best express your company’s needs and image.

Good logos are useful

At their very core, logos are a graphical representation of your company. As such, they need to be portable and versatile; easy to use in any situation. Some logos might look great on paper, but when you apply them to other situations, they don’t fit. Size, colors and versatility all matter – so creating something that works in a wide range of settings is important.

Good logos are memorable

Well-designed logos are unforgettable. Whenever the viewer sees your logo, they should be able to instantly identify what it is you do and what you’re all about. Logos are all about symbolism. Make it memorable!

Good logos have a sense of timelessness

Great logos should be portable and appealing, no matter what the current trends might be. It may need a touch-up here and there, but the right logo is a logo that you can grow and evolve over time without sacrificing its core meaning and symbolism. Long story, long – you want a logo that can work for as long as it can.

Good logos are aesthetically appealing

Ugly, overly-bold logos turn people off and attract the wrong kind of attention. Good logos appeal to the senses – conjuring up positive images of your brand that stir positive emotions about you, your company and its services.

At the end of the day, it’s important to remember that creating a good logo is hard. It can take hours of work, hours of refinement and sometimes it even calls for some outside opinion. Still, it’s one of the most important things you’ll ever do as a business owner and it’s worth the time and effort to make sure you get it right. A good logo can pay huge dividends for years.

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