Whether it’s an awesome Groupon offering a trip to Ireland for pennies or a restaurant promoting Friday as the night that kids eat free, some offers are simply irresistible. How can you make people pine for your products the way you do for others?
There are three main things great offers have in common.
They find hungry people.
There’s no use in trying to sell something to people who don’t want your product. Guys that have lots of hair won’t want hair-growth supplements. Women – for the most part – don’t particularly care about power tools. Kids don’t care about socks.
That being said…
Do any of these, and you’re on the right path. Keep your eyes and ears open for the kinds of problems people have. Observe, ask questions and if you want the offer to really take off, build a product that meets those desires.
Make the value greater than the cost
My friend wants an iPad but doesn’t want to pay the $500.00 price tag. Simply put – an iPad costs too much. He doesn’t even want to purchase a Kindle and has swore on high that he’ll keep on borrowing library books even though he could buy a Kindle or iPad TODAY.
If you’re writing content, you have to remember that you need to present an offer with so much value that the price point doesn’t matter. That’s why Groupon is so valuable. No one’s going to pass up a $50 meal for $20. The discount is so steep that the value ultimately goes up.
Good offers ultimately satisfy desires without actually giving up things that cost money to pull off. Always consider the physical, mental, financial and spiritual aspects of your products and press hard. Weave the value into all of those elements and you should sell more with your writing.
Always make your offer simple
It’s always essential that your offer make sense to your customers right off the bat:
Think about things yourself for a minute: have you ever had a time to carefully think about every single promotional offer thrown your way? We doubt it. Remember that when writing yours. Keep it simple.