How to Choose Your Web Design Agency

If you're a business that has decided to go online, you must need a well-designed website. And for your website, it is best to hire a professional web design agency. Why go through so much trouble on your own when you have experts to take care of the job, right! 😉

But do you know how to choose your web design agency?

This is quite an important decision to make because a website is your business's and brand's online face. It is a one-stop destination for your customers to know more about you and your business. A user-friendly and informative website makes an everlasting impression of your brand. We’re sure now you understand the significance of knowing how to choose your web design agency.

In this article, we will furnish you with practical tips on the different things you should keep in mind on how to pick your web design agency.

Aligning Your Business And Website Goals

No one knows your business more than you do. Your desired website design depends upon the nature of your business,  whether you are an e-commerce business, business-to-business seller, or service-intensive business. An agency specializing in your relevant business area will be ideal for meeting your business objectives.

You must also be very clear about what goals you want to achieve through your website and how they should be aligned with your broad business goals. Thus, you should list your website requirements and translate those into SMART goals.

Some of your website  goals can be:

Your website must have a few  specific features  to achieve the goals mentioned above:

Documenting your goals and website requirements helps in how to choose your web design agency. You may interview a few of them to find the best match for your business and website goals.

Finding An Array Of Services

It would be best to look for an agency that offers an array of inter-related services to save you time and hassle. Services that you may require include product photography, copywriting, digital marketing, email handling, and social media management. This way, you will deal with a single web design agency instead of multiple ones.

Budget And Timeline

Budget is an important constraint that affects how you choose your web design agency. You must know and mention your expected price range to get realistic price quotes from potential web design partners. Timeline is also a key factor that you should consider. If you want to see your website live immediately, you must look for a currently available agency.

Relevant Industry Experience

Now that you know your goals, budget, and timeline, you have covered the basics of how to choose your web design agency. What’s next? Start looking for a web design partner with relevant experience in your specific industry. You can search some on Google, ask industry gurus or search local directories to find the best web design agency.

Three important parameters that help you choose your web design agency are the following:

You will get an insight into your expectations and results by looking at these three. It will be easier to judge whether they can meet your goals and fulfill your requirements.

Let's look at each of these to have a better understanding of how to choose your web design agency.

Experience

Experience refers to how long they have been working as an agency and do they have previously worked in your relevant industry. An experienced web design agency has well-developed processes, a competent team, and the highest service quality standards.

Website design is not a one-time job. You will require ongoing support for your website once it goes live. An agency partner offering complimentary marketing services to raise your business should be your preference.

Portfolio

How you choose your web design agency depends greatly on their existing portfolio. A portfolio is the best tool to evaluate the skills and competence of any agency. Most web design companies have a separate portfolio section on their website.

But before you go through their portfolio, you must pay attention to assess their own website. A well-designed, easy-to-navigate, and fully informational website speaks volumes about its agency's capability to handle your project.

While reviewing the websites they have already delivered to clients, you must keep these questions in mind.

If you like an agency's portfolio but do not have any experience in your industry, you may ask them whether they can meet your requirements.

Organizational Culture

An agency's culture plays a key role in determining how you choose the web design agency. You must know the people you choose to work with. It would be best to look for an agency whose culture is similar to your organization's culture. This way, you have better communication and collaboration throughout the web design process.

A few of the questions that you should consider are:

  1. Do they appreciate their team's talent and skills?
  2. Do they have a  welcoming environment?
  3. Do they consider your ideas?
  4. Do they feel excited about your website?

You must also look for if your chosen agency has international exposure and experience. It is a plus point if they have. Another important question is: do they have an in-house marketing department? A web design agency with a designated marketing team brings specialized knowledge and fresh ideas for your project.

Testimonials & Online Reviews

Testimonials and online reviews are great sources to give information about a particular web design agency. The reviews give insight into how many happy customers they have, how good is their customer service and how they treat their employees.

It is not difficult nowadays to find online reviews on sites like Google, Facebook, and Yelp. You can also see testimonials on their own website that help you in choosing your web design agency.

Questions To Ask From Your Potential Web Design Agency

Do prepare a list of questions to ask your potential web design agency before you hire them. We have compiled a list of these questions to help you choose your web design partner.

1. What services do you offer other than web design?

An agency that offers multiple services should be your first choice.

2. Do you have proper research about our business?

If your web agency knows well about your business and your clients, they will do a better job.

3. Can you design a website in my budget range?

You must communicate your budget beforehand to avoid any misunderstanding afterward.

4. Will I have a designated project manager to contact?

You must know who will be the person responsible for communicating with you.

5. What is your design process?

You should see the design process flow chart and SOPs of your potential web agency.

6. Which content management system do you use?

A CMS allows you to update, edit and manage website content on your own. The most popular CMS are WordPress, Joomla, SquareSpace, etc.

7. Are your web designs responsive?

A responsive website is one whose design adjusts according to the screen size of the device, be it desktop, laptop, tablet, or mobile. This is quite a substantial factor to analyze when deciding how to choose your web design agency.

8. Do you have a quality assurance team?

The quality assurance team ensures that the design process is smooth and your requirements are truly met.

9. What kind of after-sales services will you provide after the website launch?

You will need the ongoing support of your web design agency even after it goes live.

10. Will you provide training to my team?

Your web design agency should provide one-to-one training sessions, website lessons, and video tutorials to IT experts of your business.

The decision of how to choose your web design agency cannot be taken all of a sudden. It is essential to spend enough time searching and shortlisting potential web design firms for your business. Your website makes the first impression on potential customers of your brand and business. Thus the time and effort you spend finding an ideal fit for your business needs are worth it.

The more due diligence you do before signing your contract, the happier you will be with your decision. Your satisfaction greatly depends on your relationship with your agency, the entire web design procedure, and the outcome of your project after completion.

Always remember that a good-looking website is not the only thing you are looking for. A website that isn't easy to use will not generate traffic and sales for your business. Do keep in mind all the different elements we discussed in this article regarding how to choose your web design agency, and you’ll surely find a good one. While we are on that topic, Tom & Co is quite an expert in that area.

 

5 Easy Ways to Increase Cyber Security for Your Small Business

Many small business owners often make the mistake of overlooking business cybersecurity, thinking they are not at risk due to their relatively small size. However, reports from the Better Business Bureau shows that there is an annual loss of $80,000 due to negligence from business owner.

As a business owner, you’re just at risk of cyber attacks as giant businesses. Without proper security measures, you’re risking your customers' data to attackers. These data could be credit cards information, names, and addresses.

It is important to tighten security irrespective of how small your business is. By making cybersecurity a top priority, you save yourself from the hassles that come with a security breach. So, here are some of the ways to improve your small business cybersecurity.

  1. Change your passwords

You will be shocked to learn that your email accounts have been illegally accessed and released to the public domain. The least you can do to avert the worst from happening is to change your passwords.

Data breaches are rampant, and a simple thing such as changing your passwords could be all you need to protect your business.

  1. Use a trusted password manager

To up your password game, you should consider using a password manager with a track record of trust. There are some tools you can consider, like Sticky Password, Dashland, and LastPass. With these tools, you don’t need to stress yourself when it comes to keeping track of your passwords.

They offer the same benefits of regularly changing your passwords, without having to make it hard for your employees. If you ever need someone to access your accounts, these tools can help you share passwords sets.

  1. Turn on two-factor authentication

To add an extra layer of security to your accounts, you need to enable two-factor authentication. It isn't a techy process since it is as easy as registering a new phone number or installing an app. With this feature, you make it pretty hard for attackers to gain access to your accounts.

  1. Always update your software

Software updates sometimes come with security patches that help protect your small business from detected vulnerabilities. Attackers are always out to explore vulnerabilities, while your software companies are always on the lookout to detect and prevent you from being bugged.

  1. Have a backup

In the event of an attack that might lead to data loss, having a backup can be what determine if you go out of business or not. With a reliable backup in place, viruses or other infections will not be the end of your business as you can always restore and be running in no time.

If this sounds like hard work, perhaps your best bet is to work with an expert who understands the needs of your business. Feel free to give us a call or fill our contact form.

Seo Strategies That Will Help You Win

SEO, which is the acronym for Search Engine Optimization, is a very critical element in marketing. It involves employing strategic efforts to make a website more visible on internet search engines like Google. 

SEO has evolved into an indispensable aspect in digital marketing, which every organization, whether small or big, must adopt if they must stay ahead of competitors and remain sustainable in the current economic system. 

Although it sometimes appears difficult or elusive due to the frequent changes in search engine algorithms. Still, the good thing is that the basic rules remain the same and are very easy to understand and follow. 

The tips outlined below provide effective SEO strategies to help you stay ahead of the curve and emerge victoriously.

  1. Know your keywords

Perfect knowledge of your keywords shows you which words people are searching for, and when these words are in your titles, you have a high chance of ranking on Google's SERP. This calls for a lot of research and hard work because it is the most crucial if you must get your target audience on board.

  1. Create high-Quality content

The key to winning the hearts of users is posting content that resonates with them. Dishing out valued, trusted, and high-quality information should be your purpose. Always employ the services of good content creators who can do a perfect job for a bit of cost because, generally, where each customer loves to visit is where they would find enough information and high-quality content.

  1. Use keywords in your website page URLs

Always use relevant keywords when creating URLs for your content. It is best to go for the highly-rated terms, which everyone Is looking for to help you beat the algorithm in your favour.

Apps like Google Ads Keyword Planner or google trends can help you uncover keywords worth going after. So instead of using complex or choice words, use relevant terms that will channel traffic unto your favour.

  1. Use attractive page titles, images, and videos

You rank better in SERP when you include elements like images, videos, academics, news, and trending economic issues in your content. It might interest you to know that SEO often targets unpaid traffic (i.e., natural results from a search engine) rather than direct searches or paid traffic. 

This formula beats the working setup of any search engine because once the algorithm from your webpage rhymes with the data on demand, your webpage will be flooded with visitors coming to view and interact with your web page, making a lot of income for yourself and adding value to your website.

As the search engine algorithms continue to be dynamic with more advanced technologies, the SEO principles remain the same. If that sounds like a lot of work, you're not alone. That's why most organisations and individuals hire experts to handle their site's SEO. Go ahead and give us a call, or perhaps fill the contact form to begin.

How To Protect Your Business From Negative Seo

Negative SEO is a sneaky move where a company or business owner tries to steal the rankings of other businesses by using their keywords so that their competitors' sites won't pop up when a person searches for information concerning their business.

It is the process of hijacking other sites to get them penalized or bringing them to ruin.

There are different forms of negative SEO, such as bad reviews, aimed at tearing down companies or businesses, duplicating content and putting them on numerous sites, hacking into sites, and much more.

So, how do you protect your business from these malicious attacks?

Monitor Your Backlinks

Backlinks are links in pages other than your business page that lead to your connection. For example, when you browse the best stores in your neighborhood, that page is likely to have links that lead to each store's private page; those are backlinks.

Most times, your site is attacked by negative SEO when they create weak or lousy quality links leading to your site, or they make redirects. While these redirects and links are forming, you may be unaware of it, which is very dangerous to your business site; you need to be aware of the links that direct to your website.

You can use online tools to check your backlinks daily, and some send information about the activities revolving around your backlinks directly to your inbox.

Shield Your Most Effective Backlinks

Your attackers carry out a successful negative SEO attack when they eliminate your most effective backlinks. They do this by impersonating you and informing the webmaster of that backlink to delete it. To prevent this from happening, you should monitor your backlinks using online tools.

Another preventive measure is to constantly communicate with the webmaster using an email address with your domain; instead of using any of the email apps, use an email with your domain on it so the webmaster can distinguish your messages from ones sent by imposters.

Secure Your Site From Hackers 

Hackers slip into an insecure or poorly-secured website easily and wreak havoc while you watch helplessly. To prevent that from happening, you need to secure your website from spammers and hackers by:

Look For Replicas On The Internet

Duplicating your content all over the internet is a way to get your search engine's attention and a way to get your site taken down. It would be best if you were wary of duplications. Various sites help you detect repeated content coming from your site to be on track and combat negative SEO.

If you believe you’ve been a victim of negative SEO, do well to contact an expert by calling or filling our contact form. We’ll ensure that every bad SEO targeted at your business website is rendered void and null, without you having to break the bank.

Is Coding the Next Blue Collar Job?

 

A blue collar job is one that is considered the more common hourly wage position in the work force. For decades, blue collar jobs were in construction, manufacturing, maintenance, retail, and other professions where their labor force dominated the employment environment. But as the United States watches its economy transition from manufacturing to information, some people are starting to wonder if website coding is becoming the next blue collar job.

The Growth Of Website Coders

The blue collar workforce does what is considered the daily grind work for the entire economy. These are people who are respected for "packing a lunch" and "doing a hard day's work." It is estimated that the web coding workforce will grow 15 percent between 2016 and 2026, which is faster than any other occupation in the United States. That will put the total number of website coders in the United States at around 190,000 by 2026, and that is a big percentage of the workforce.

Doing The Grind Work

One of the big reasons for the growth in website coding positions is the rapid growth in mobile computing. It is estimated that in 2017 the percentage of people accessing the Internet through their phones was 50 percent. That number steadily grows year after year, and that is fueling the need for more mobile websites. As the number of people accessing the Internet through smartphones grows, so will the number of website coders.

Specialists

Just like construction companies have engineers who run the cranes and plumbers, the blue collar website coding workforce also has its specialists. Website coding requires experts in ecommerce, security, data gathering, language translation, and a variety of other fields that are all essential in keeping the Internet going. These are the people who are making website coding into blue collar work, and their numbers keep growing.

High Pay

One of the reasons blue collar work was so popular during the industrial revolution and beyond is because it offered high pay to people who had limited educations. Anyone with an aptitude for computers can learn to code, but the median pay in 2017 was $67,990.00 per year, which is a pay rate similar to that of the other blue collar positions.

The Big Difference

The biggest difference between website coders and other blue collar workers is that coders need a college degree of some kind to attract clients. Construction workers can rise through the ranks from the laborer position and get the specific training they need to get promoted. But most customers expect their website coders to be college educated, which is not something that is required of the other blue collar positions.

As the website coder workforce grows, so does its prominence in the American economy. One of the reasons website coding attracts so many workers is that it can be a high-paying job that can be done from home. A large number of coders work for companies as remote offices, and the ability to work from home is causing a lot of people to start taking up website coding.

With the new economy comes the new types of grinding jobs that are done for hours every day by a dedicated workforce. The website coder is quickly becoming part of the blue collar workforce, and there is a chance that coders could be the premier blue collar workers in the not-too-distant future.

The Importance Of Mobile Optimization

When mobile websites were first launched, they were considered a novelty. The most effort anyone ever put into their mobile website was to create a piece of software that converted their desktop website to a text-only mobile website without any other conversions. But as mobile technology has developed, so has mobile websites. These types of websites are no longer novelties, they are essential marketing tools, and they are getting the same kind of attention that desktop websites have been getting for years.

How Do You Optimize Your Mobile Website?

Creating a program that converts your desktop website to a text-only site for mobile devices no longer cuts it when it comes to mobile website optimization. Today, companies must focus on developing a completely different mobile website that optimizes the experience for users. The content must fit perfectly on the mobile screen, and the navigation must be smooth and seamless.

Most website developers have created completely different ways to design and implement mobile websites. These differ from desktop layouts in terms of utilizing the front page, how ecommerce is laid out, a less intrusive navigation system, and smaller file sizes for images. These methods have been developed rapidly over the years, and have become the standard for mobile website development.

Google's Mobile Movement

In 2015, Google unleashed what industry insiders called "Mobile Armageddon." Any mobile website that did not meet the basic design criteria that Google laid out previously would not show up on mobile search results. Companies scrambled to get their mobile websites up to date, and a new age in mobile web development was born.

Google demanded that all mobile websites be optimized to improve user experience, and this move helped to solidify the new mobile web development guidelines as the gold standard in the industry. If you want your mobile website to be seen on Google's mobile search results, then your site has to be brought up to the new standards.

The Move Towards Mobile

For the past several years, there has been a move away from desktop and laptop computers and towards mobile computing devices. In 2016, it was estimated that the number of mobile users on the Internet finally outnumbered the number of desktop and laptop users. At that point, the idea of having a mobile website was not only a good idea, it became mandatory for any business that wanted to grow.

Millions of potential customers every day are on their smartphones or tablets looking up products and making purchases. Business professionals are taking out their smartphones to look up businesses they can partner with, and investors are scanning mobile websites for their next investment projects. The best frame of reference to use to get business owners to understand the importance of mobile optimization is to say that it is even more important to have a mobile website now than it was to have a desktop website in the 1990s.

Times are changing and your business needs to change with them. If you do not have a properly developed mobile website, then you are missing out on millions of potential web hits and millions of potential customers. As more and more people shift to accessing the Internet through mobile devices, optimizing your mobile website becomes more important than ever.

Google Will Start Favoring HTTPS Pages

All websites have HTTP pages, and then some have HTTPS pages with the same exact content on them. This usually occurs because many websites like to offer certain types of content on HTTP pages instead of HTTPS pages because of the slight performance degradation offered by HTTPS pages. But the website still wants the option of being able to use secure pages when necessary, which is why they have both HTTP and HTTPS pages.

Google has been doing a lot of thinking about Internet security lately, and has been dropping hints that it may start to favor HTTPS pages. To get ahead of any type of action by Google, most social media pages switched to HTTPS pages to offer better security. But now other websites may want to consider using HTTPS pages for more than just their ecommerce pages if they want to bring in traffic.

Why Isn't Everyone Just Using HTTPS?

Google wouldn't have to make these changes if every website simply used HTTPS pages instead of unsecured HTTP pages. There are two reasons why websites try to use HTTP pages as much as possible in lieu of HTTPS pages. The first is that websites cannot be cached with HTTPS pages, and that can affect international web traffic. A web server that is on a different continent from the user will take much longer to access with HTTPS pages because the user's browser is not allowed to cache the site.

The other reason websites attempt to bypass using HTTPS pages is the slower loading times. Retail websites know that every millisecond of website lag means the loss of more revenue, and they would rather not slow their sites down. But as the need for security increases, most of the major retail websites have turned all of their pages into HTTPS pages.

What Is Google Doing?

If Google sees that you have an HTTP page that has the same identical content as an HTTPS page, then it is going to index the HTTPS page first. But, as with any rule, there are exceptions. Google will not index the HTTPS page first if it:

In these instances, Google will index the HTTP page first, and it may not index the HTTPS page at all.

What Does This Mean?

Website owners should pay attention whenever Google says it will favor one type of web page over another for any reason. If you have a site that is utilizing all HTTPS pages and your site has a valid security certificate, then you could find your site ranked ahead of the competition. Google is being vague on details right now, so understanding the exact effects of this are difficult.

The best approach is to team up with an experienced Internet marketing company and have them evaluate your website for you. If there is an advantage to making all of your pages HTTPS pages, then your marketing expert can make that call for you. As Google continues to alter the search landscape, you need a professional organization that can keep up with the changes and keep your company competitive.

3 Must Haves for Your Mobile Website

If you are still debating whether or not to invest in a real mobile website, then you are about three to four years behind the technology curve. More people access the Internet via their phones and tablets than their desktop computers and laptops. That means that if your site does not have a fully-functional mobile companion, then you are not being seen by a huge part of your target audience.

Now that mobile websites have been moved from the optional to the mandatory shelf in your marketing closet, it is time to take a close look at what you really need on your mobile site for it to be successful. A good mobile website can generate you a lot of revenue and set your company apart from the competition, but only if it has these essential elements.

Responsive Design

Google does not give your mobile website any extra points for using responsive design, but it also does not punish your site for taking the easy way out either. Responsive design allows your mobile website to be able to interpret the highest resolution the customer's device allows and then adapts your site to that size. That means that your one mobile website looks just as good on a smartphone as it does on a tablet, which makes it easier for your customers to use. Your alternative is to maintain several different mobile sites for each type of device and that can get expensive.

A Custom Navigational System

The worst thing you can do is try to cram your desktop website navigational system onto your mobile website. When you hire a professional Internet marketing expert, that person will develop a custom mobile website navigational system that will make your mobile site easy to utilize and easy to understand.

A Strong E-Commerce Function

In the early days of mobile websites, companies would encourage customers to browse information on the mobile sites, but then go to the desktop site to place orders. Today, your mobile website needs to have a robust and secure e-commerce function if you want to attract users and make money. More people are going to want to order from your mobile website than your desktop website, so be sure to have a comprehensive ordering platform on your mobile website to promote success.

Analytics

Any professional who sets up your desktop website will include a robust suite of analytical software to help you gather as much information about your web traffic as possible. If it works for your desktop website, then it will work for your mobile website as well. You want to gather the same web traffic defining information about your mobile website that you gather for your desktop website to help make your mobile site more effective and profitable.

The shift from desktop computers and laptops to mobile computing devices has caused Internet marketing experts to have to change the way they look at Internet traffic. If your company does not have an effective mobile website, then you are missing out on a great deal of money. But even when you decide to invest in a mobile website for your business, it is critically important to make sure that you are including all of the elements and information that your traffic needs to buy your products and help your business to grow.

 

What Is The Difference Between A Domain And Hosting?

When you are new to the idea of owning a website, then a lot of the terms that marketing experts will throw around can seem foreign to you. Most business owners have a strong independent streak in them that prevents them from asking questions and that only helps to compound the confusion. That is why it is always best to do research on the basics of owning a website before you make the commitment and there are few things more basic in owning a website than a domain and hosting.

What Is A Domain?

Your website domain is the equivalent of the address of your business location. Without a domain, you do not have a website. The domain is the web address for your Internet presence and it is something that you purchase once and then update on an annual basis. Most website owners actually renew their website for several years at a time to help improve its standing in search engine results pages.

The other name for a domain is URL and it is made up of the name and top-level domain designation. For example, greatmarketing.com has a name of great marketing and a top-level domain designation of ".com." There is a variety of top-level domain designations to choose from and most marketers will tell you that buying as many top-level domains as possible will help to protect your website URL from anyone who may want to steal your web traffic by using a name that is similar to yours.

What Is Hosting?

Hosting provides you with a place to put your website files where they can be seen by people who use the Internet. When you purchase a hosting account, you are purchasing space on a server that is connected directly to the Internet and has the proper designations to publish your site so that others can see it.

Hosting companies offer a variety of services such as email, security certificates, website building templates, and an FTP connection which allows you to upload large files quickly. Most hosting companies offer you the option of paying for your service on a monthly basis or annually. In most cases, the annual pricing is lower than the monthly rates.

Can I Do My Own Hosting?

When your website is hosted on a server with many other websites, you run the risk of Internet traffic shutting down the server and the possibility of losing all of your web data if the server crashes. Shared servers also tend to be limited on how much traffic they can accommodate and how fast the website can upload and download files.

Larger companies like to either lease dedicated servers, or put their own hosting servers online to run their websites. There is a registration process you have to go through to be able to run your own Internet hosting server, but it can be done and many private individuals host their own websites on their own web servers.

A good Internet marketing firm will evaluate your domain and hosting situations to see if any changes need to be made to maximize your website's exposure. It is important to note that every part of a website, from its domain name to the coding used to create each page, affects where the site shows up in the search engine results and how much traffic a website gets.

 

Earn Your Customers' Trust With These Simple Website Features

Most website owners do not realize it, but trust is a very important thing to establish between a website and its users. Too many website owners are focused on delivering information and services that will drive traffic, instead of realizing that a trustworthy website will always be preferred by repeat users. You may offer the most state-of-the-art Internet features on your site, but your site will sit barren if users do not trust it.

What does it mean to establish trust with a website? More website owners need to focus on the trust elements of their sites if they want to bring in reliable repeat traffic instead of being infatuated with the bells and whistles that act only as gimmicks.

Security

The first time a user goes to your website and gets a virus from your site, you can be assured that you will never see that user again. That user will also warn others against visiting your site and that will have a significant effect on your traffic. If you want to establish trust with your website, then you need to invest in security.

You need to make sure that your retail transaction pages have security certificates and you need to scan your site regularly for any potential viruses. You need to do everything possible to protect the information and computers of your users and you need to post your security policies on your website for all of your users to read.

Accurate Information

So many website owners are infatuated with getting new information on their website first that they forget that the information needs to be accurate as well. Inaccurate information is perceived as a lie by your users and Internet users hate to be lied to. Before you post any information, make sure that it is factually correct and that everything about your website is accurate.

Giving Away Information

While it is important to generate revenue from your website, it is also important to let your users know that they matter to your business. Every website, even the most subscription-heavy sites, offer some sort of information for free. Aside from information on how to subscribe to your site, you should also offer some level of information or services free to any user. Not only does this help to establish trust with your users, but it also gives them a sample of what your website has to offer which should lead to more paid subscriptions.

Being Consistent

Owning a website is the same as owning any business in that you must deliver consistent customer service to gain the trust of your users. You must develop customer service policies that are posted clearly on your site and that you and your staff use to make decisions regarding customer issues. If it starts to get around that you treat each customer differently, then customers will not know what to expect from you and that will cost you business.

It is not enough to have a website that looks great and has all of the latest Internet technology for your users to utilize. If your users do not trust your website, then they will not come back for more business. To develop repeat business, you need to take the time to create trust between your traffic and your website.

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