If you are still debating whether or not to invest in a real mobile website, then you are about three to four years behind the technology curve. More people access the Internet via their phones and tablets than their desktop computers and laptops. That means that if your site does not have a fully-functional mobile companion, then you are not being seen by a huge part of your target audience.
Now that mobile websites have been moved from the optional to the mandatory shelf in your marketing closet, it is time to take a close look at what you really need on your mobile site for it to be successful. A good mobile website can generate you a lot of revenue and set your company apart from the competition, but only if it has these essential elements.
Google does not give your mobile website any extra points for using responsive design, but it also does not punish your site for taking the easy way out either. Responsive design allows your mobile website to be able to interpret the highest resolution the customer’s device allows and then adapts your site to that size. That means that your one mobile website looks just as good on a smartphone as it does on a tablet, which makes it easier for your customers to use. Your alternative is to maintain several different mobile sites for each type of device and that can get expensive.
A Custom Navigational System
The worst thing you can do is try to cram your desktop website navigational system onto your mobile website. When you hire a professional Internet marketing expert, that person will develop a custom mobile website navigational system that will make your mobile site easy to utilize and easy to understand.
A Strong E-Commerce Function
In the early days of mobile websites, companies would encourage customers to browse information on the mobile sites, but then go to the desktop site to place orders. Today, your mobile website needs to have a robust and secure e-commerce function if you want to attract users and make money. More people are going to want to order from your mobile website than your desktop website, so be sure to have a comprehensive ordering platform on your mobile website to promote success.
Any professional who sets up your desktop website will include a robust suite of analytical software to help you gather as much information about your web traffic as possible. If it works for your desktop website, then it will work for your mobile website as well. You want to gather the same web traffic defining information about your mobile website that you gather for your desktop website to help make your mobile site more effective and profitable.
The shift from desktop computers and laptops to mobile computing devices has caused Internet marketing experts to have to change the way they look at Internet traffic. If your company does not have an effective mobile website, then you are missing out on a great deal of money. But even when you decide to invest in a mobile website for your business, it is critically important to make sure that you are including all of the elements and information that your traffic needs to buy your products and help your business to grow.