After investing a significant amount of time and money into a pay-per-click campaign designed to introduce your newest product, you were disappointed at the lackluster results you saw. As with any type of Internet marketing, pay-per-click marketing is not for the faint of heart. It is as much an art as it is a science, and there are some very good reasons why your latest pay-per-click campaign failed miserably.
Your Timing Is Awful
Did you know that the best day of the week to search for new help wanted ads is Tuesday? Did you know that the best time on Tuesday to look for those ads is 11:00 a.m.? Recruiters know this type of information because they need to be able to maximize their efforts when it comes to finding the right candidates.
Is your market ready for a new product from your company? Are you overlapping product releases and flooding the market? Have your customers already spent their budgets and now have no money to buy your new product? With pay-per-click marketing, timing is everything. If your timing is off, then your results will not be what you want them to be.
Your Keywords Are Old
The Internet has created its own vocabulary that marketing experts struggle to stay up to date with each and every day. When was the last time you updated your pay-per-click keywords? Is there Internet slang involved in your marketplace that you are not using? If your keywords are old, then your results will be poor.
Your Campaign Did Not Run Long Enough
If your research shows that you need a pay-per-click campaign to run for six weeks to be effective but you only have the funds to run it for three weeks, then you should wait until you have the rest of the funds before you start your campaign. You can’t buy momentum for a marketing campaign, but you can lose all of your momentum if you do not run your campaign long enough.
Your Network Is Not Reaching Your Target Audience
Internet marketing professionals are constantly updating and changing their pay-per-click networks to make sure that they accurately reflect the trends of each network. If you are not using the right kind of pay-per-click network for your marketing campaign, then you will not reach your target audience.
Successful pay-per-click campaigns are created for customers by experienced and professional marketing organizations. If your campaigns are consistently not working, then it is time to question whether or not your marketing organization is getting the job done for you.
Good pay-per-click programs can significantly expand your company’s marketing influence, and boost your sales. But when things start to go wrong with your campaigns, you need to make changes if you want to get the best possible return on your marketing investment.