Most often, business owners leave their marketing strategies on autopilot, doing the same things repeatedly and expecting some traffic boom. While you could use the same ad multiple times, SEO will not.
SEO changes in real-time, month after month and year after year. So to start getting those delicious juice from search engines like Google and Bing, you must first understand why your SEO strategies aren't yielding results.
In that case, here are five reasons why your SEO strategies aren't working:
The Wrong Target
Nothing will work no matter how robust your marketing strategies are if you're targeting the wrong audience. There will be no clicks, no retention, and indeed no sales. The best you can do at this stage is to go back to the drawing board and revisit your target market.
Who are they, what do they do, and where do they hang out? You can dig deeper by uncovering their pain points, passion, dreams, and income. Detailed info about your target audience will help you run a targeted campaign that drives results.
Without a detailed overview of who your target market is, you're like a blindfolded archer in a dark room.
Tactics over strategies
If you scour the internet for some SEO tips, you're likely to find tons and tons of tactics claimed to have worked or still work. But, according to Brian Dean of Backlinko, over 200 SEO factors influence ranking.
You will probably come across tips like using short URLs, Using your target keywords in essential sections of your post, or optimizing your images ALT with your keywords.
While these tips may work, they don't often yield results in the long run. The best way to go about it is to set goals, plan out your content, and measure its impact on your readers.
Your Website Design Experience
Google is making User Experience essential criteria for ranking a page on SERP. So ask yourself: does your website appeal to your target audience? During your website design, was there a strategy outline in place?
When it comes to UX, there are a lot of checklists to tick. That is why businesses and professionals alike prefer to use the services of a digital marketing expert. That way, they can focus on what they do best while an expert handles their SEO.
We have been helping our clients rank impressively, ensuring their target market gets exposed to the products and services they offer. So feel free to give us a call or perhaps fill out our contact form to book an appointment.
5 Smart Google SEO Tips for 2022
The SEO landscape takes a different shape every year, causing businesses and professionals to evaluate and refine their SEO strategies. In addition, since Google updates its algorithm a couple of times each year, investing in SEO becomes something you should never overlook.
The reason is simple: about 53% of website traffic comes from organic search. So not paying attention to your SEO is like throwing away opportunities. In that light, here are some smart Google SEO tips for 2022.
Invest in high-quality content
Content is king, and thus, Google wants to rank only pages that provide valuable and helpful content to its users. Therefore, to rank higher in Google SERP, you need to invest in content marketing.
When talking about quality, Google looks out for the following signals before ranking a page, and it includes:
Comprehensive and topically-rich copy
Relevant internal and external links
Strong relevance and search intent
Note that Google is getting smarter by the day, and keyword stuffing wouldn't get you anywhere. While your competitors may have a high page authority, Google can better rank your content higher if it provides more value.
Invest in User Experience
The quality of your page is not enough, but how the page performs for users. Unlike before, a smooth user experience has become one of Google's top criteria when ranking a page. To do this, Google measures the user experience of a web page in three primary areas: Core Web Vitals, Mobile-Usability, and Security.
If you have no idea how your page performs to these metrics, you can audit your page using PageSpeed Insights, Lighthouse, or Google search console. If there are any Core Web Vital issues on any of your pages, ranking may become difficult until they are resolved.
Target Long-tail and low-competition keywords
Unless you've built a massive domain authority, you will have to target low-tail keywords since they are often less competitive. On the other hand, you have a better chance of ranking on page 1 without backlinks with long-tail keywords.
Numerous tools help you fish out long-tail keywords that you can rank for, such as Google Keyword Planner, SEMRush, MOZ, and even Ubersuggest.
Integrate AI into your SEO strategy
AI solutions can help you up your SEO game without breaking the bank. They can be pretty helpful, especially in personalization, content creation, and analyzing a large amount of data.
With AI at your disposal, you create content faster and outrank your competitors in less time. Some of the AI tools you can consider are SearchAtlas, BrightLocal, and CopyAI.
Work with an expert
To improve your SEO and grow your business, you might need to work closely with an SEO expert who understands your industry and audience. That way, you focus on the more prominent aspect of running your business.
In that case, feel free to get in touch with us by calling or filling out our contact form, and we'll ensure your website is SEO optimized, targeted, and ready to rank on the first page of Google.
The world of SEO has changed dramatically over the years and many of the tactics that worked to get traffic and status in search results pages no longer work. As a matter of fact, some of the tactics that used to be guaranteed ways to climb the results in a search engine could now get your website in a lot of trouble. If you want to avoid problems with Google and the other search engines, then you need to learn to avoid these old and dangerous SEO tactics.
In the early days of SEO, marketing companies would buy abandoned links that had some search engine credibility and then use those URLs to build a network of links that would help boost client websites. If this tactic sounds fishy, that is because it is fishy. People would pay for links into networks that were populated with websites that either did not exist, or the content was questionable. If you try putting paid links on your website today, your site will get shut down and hit with a penalty so fast it will make your head spin.
Keywords used to be like gold in SEO, but Google has changed the game so much that keywords are now just one tool you use to create good content. A keyword density of around one percent has always been the preferable level, but in the old days websites were actually rewarded for stuffing content with keywords up to a density of 10 percent or higher.
These days, the focus is on the quality of the content and not the keywords. If you try to keyword stuff your content today, your website will disappear from the search result pages for a very long time.
It was not that long ago that Google had no way of knowing whether or not a website owner actually loaded malware on their own website, purchased bad links, or put stuffed content on their site. In many cases, these websites were the result of sabotage SEO where a competitor would hack the site and cause all kinds of problems.
Today, Google's ability to monitor Internet activity is extremely sophisticated and Google is getting much better at being able to tell when sabotage has taken place. There is a process a website owner can go through to try and get their website cleared and if the malicious activity points back to your website then you can expect your website to be pulled from search result pages indefinitely.
Misdirection occurs when you publish a page of content that will surely get plenty of search engine attention, but the content takes users to something completely different. For example, an article about personal finance might actually take users to a sales page for a debt reduction firm. This is an easy SEO hack for Google to catch and it will get your website blacklisted.
The Internet used to be the Wild West when it came to SEO rules and many marketing companies took advantage of that. But today, Google is getting the house in order and the old tactics that used to generate a lot of revenue can now get your website banned from search results forever.
SEO Tips for Small Businesses
Small business owners are usually best served by hiring digital marketing agencies to worry about growing their online presence. But even if you hire a professional company to handle your online marketing, you still need to understand the basics of SEO so that you have an idea as to what is going on. On the Internet, every company looks the same size and with some good SEO practices small businesses can compete with their much larger competition.
Make Sure You Are Registered
Many search engines, including Google and Yahoo!, have business programs that would benefit your company. You should make sure that you are registered with all of the search engines and have links set up with each search engine where people can go for more information on your company. With Google, local businesses get preference over any other search result when users search for products or services. You need to be a part of a program like that to grow your business.
Work On Your Mobile Site
If your mobile site is not optimized for mobile users then your site won't even show up on Google search results. Your mobile site needs to have its own look, its own navigation system, and its own set-up that is easy for users to browse if you want your mobile site to be found in search results. You should invest in a real mobile site to make sure you are not missing out on this vital stream of income.
Formulate Good Search Results
Every search engine has its rules on how many characters it displays in the search results and how it lists page titles under your specific entry. You need to search for your website online and see how it looks when it comes up in the results. You may want to alter your descriptions and titles to give users more information about your site when they see it in search results for the first time.
Check Your Site Regularly
The three SEO elements that will constantly cause you problems are broken links, misspelled words, and missing images. You need to invest in software that regularly checks your website and corrects these errors before they damage your standing in the search engine results pages.
Leave The Keywords To The Pros
The function and importance of keywords changes on a regular basis, and improperly using keywords could get your website taken off of the search engine results pages. These days, long tail keywords and secondary keywords that fit your niche are important to getting people to see your website. But if you stuff your website with keywords, Google and the other search engines will make sure no one ever sees it. In this new era of constantly changing keyword usage, it is important to hire a professional digital marketing agency to handle keywords for you.
Small businesses have the most to gain from good SEO practices because they can get more exposure for their website and stand on the same level as their larger competition. With help from a professional digital marketing agency, you can stay updated on the very latest and best SEO practices that will get your website the exposure it deserves.
How To Use A Keywords Planner To Optimize SEO
A keyword planner is a piece of analytical software that gives you a wide range of information about the keywords you want to use in your next advertising campaign. Google has the most popular keywords planner, which makes sense since a majority of the web searches are done on the Google platform. In order to maximize the information given by a keyword planner, you first need to know how to use it. Once you start using a keyword planner to optimize your website and blog content, you will wonder how you ever did without it.
Are Keywords Still Relevant?
Google and other search engines are evolving more into search phrase vehicles rather than relying on a keyword or two to bring up relevant websites, but that does not mean that keywords are no longer valuable. As long as there are Internet search engines, there will be value in doing comprehensive keyword research. Internet users will always use certain words to find what they are looking for, and optimizing your content to become associated with those words will always increase Internet traffic.
The basic function of a keyword planner is to show you how popular a keyword is at specific times during the week, month, and year. While most people try to find the most popular keywords for their content, savvy marketing professionals look for keywords that are growing in popularity and still directly associated with the advertiser's industry. For example, while "shoes" is a great keyword to use for a shoe manufacturing website, the keyword "laces" is gaining in popularity and can bring a whole new audience to your content.
A good keyword planner will point out not just the popularity of the keyword you are researching, but any associated keywords that might also bring in traffic. The keywords that get millions of hits each month are used to the point where they are no longer effective. But if you can team up a popular keyword with one that reaches a different type of audience, then you can enhance the effectiveness of your content.
While digital marketing experts are very aware of the ability to geo-target keywords, website owners might still be new to the idea. A keyword planner will show you how popular certain keywords are in different geographic areas, and that can help you to develop content that speaks specifically to that target audience. Each region treats keywords differently, and geo-targeting keywords using a keyword planner can go a long way towards enhancing your content and making it more effective.
All of the attention Google gets for changing its keyword algorithms can sometimes make website owners feel like keywords no longer matter. When Google changes its algorithm, all it is really doing is altering the way it treats keywords. Google is not ignoring keywords at all; it is just forcing website owners to be more efficient in their use of the right keywords for their content.
A keyword planner can help you to stay updated on the popularity of keywords within your industry, and show you how to use keywords to optimize your content. When you create content for your website, you should always do what you can to use the latest keyword data to make your content more enticing to your target audience.
Why Your Content Marketing & SEO Must Work Together
As the ability to collect consumer data evolves, so do the roles of the digital marketing experts who use that data. With modern analytics marketing experts can determine information such as how often a user visits a web page, the types of interactions users have when they go to a website, and the kind of products customers want that they are not buying. This information allows marketing experts to create more accurate customer profiles, and it also helps SEO and content marketing to become a single synergistic relationship that drives more revenue.
The Real Role of SEO in the Modern World
For people who are inside the digital marketing world, the idea that SEO marketing is just about keywords has long since vanished. Digital marketing experts are no longer testing keywords to see which ones get the highest numbers; they are analyzing keywords to become more familiar with their clients.
It is one thing for a golf club manufacturer to want to use the keyword "driver" in their content, it is much more effective to find out why that keyword is valuable. Are consumers looking for a particular kind of driver? Is there something about a driver that players want to see improved or changed? When SEO marketing blasts out a series of keywords that get great results, they are talking at their customers instead of to them. By using more intuitive methods for evaluating keywords, SEO experts are learning how to satisfy client needs with keywords and creating more value.
Content Marketing is Taking on a More Emotional Role
As SEO marketing gets a makeover that is designed to gain a more personal understanding of client needs, content marketing is starting to become a way for companies to establish personal relationships with clients. Good content marketing does not talk over an audience's head just to sound impressive. Instead, it tries to talk right to the audience in a way that is reassuring and informative.
Content marketing has also become more entertainment than advertising, and that is out of necessity. People have the option to ignore marketing when they are online, and engaging content marketing is starting to convince consumers that reading an ad or watching a commercial is not such a bad thing.
How SEO and Content Marketing are Working Together
With insightful SEO keywords and engaging content marketing, your company's digital marketing efforts become difficult for consumers to ignore. When you use the consumer profiles developed by quality SEO marketing to create articles that have meaning to your clients, then it makes your clients feel as though the content was created specifically for them.
It took years for Google and other search engines to realize that the real power in online marketing is with quality content that addresses the real concerns of consumers. In recent years, Google has been implementing changes to its algorithms that reward a strong combination of SEO marketing research and content marketing expertise. But Google has only scratched the surface of what consumers really want.
As you develop your digital marketing strategy, keep in mind that good content marketing is fueled by strong SEO practices. The combination of SEO work that attempts to understand the needs of your clients and content that helps to directly address those needs will be a strong lure to bring revenue-generating traffic to your website.
Improving Your Local SEO
If you are still investing money in yellow pages print advertising and display ads in the newspaper without doing as much as you can to improve your local online advertising, then you are missing out on the huge number of local customers who use the Internet to find the businesses they want to patronize. Improving your local SEO means enhancing your website to meet your local marketing needs, and utilizing the growing number of tools that are available to help expose your business to a larger local audience.
Enhance Your Use Of Online Tools
The days of ignoring the Internet are over, which means your company needs some kind of online presence if you want to gain more clients. If you don't have a website, then you should at least register your business with Google's MyBusiness program and create the most comprehensive Google profile you can. Sometimes all customers want is basic information about your business and registering your business with Google will provide your customers with the information they need and put you in the search engine results.
Online reviews are critical to enhancing the ability of your customers to find your business online, and you need to spend time each day updating your business profiles on the various business review sites and encouraging your customers to leave reviews. Do some research and find out which are the most popular review sites in your industry and start there.
Develop Your Links
Google will enhance your business's status on search engine results page if you work on getting quality and relevant companies to link to your website. An important part of solid SEO is to swap links with local businesses that can help to boost your company's status.
It is important to only use links from businesses that you have had actual contact with and not buy links. Google will penalize your website if you use purchased links. You should also be sure to swap links with local businesses that are complimentary in some way to your business. For example, a local amateur sports team would benefit from swapping links with a popular local sporting goods store.
Clean Up Your Website
A comprehensive local SEO program focuses on the elements on the pages of your website and their ability to enhance your search engine status. All of the page titles, content, and headlines within content should have local SEO keywords and information that will help point the search engines in your direction. You should also make sure that your site is optimized for peak performance by making sure your links are valid, your coding is clean, and your site map is comprehensive.
If your business relies on local customers, then it is critically important that you focus on maximizing your local SEO practices. Google and other search engines have excellent SEO tools for businesses that will help to put your business at the top of local business search engine results. If your company does not have a website, then Google can help you out by offering you a business profile that will reach customers.
It is time to put aside the phone book and spend your local marketing resources on your online presence. The chances are that most of your customers and potential customers are online, and you are missing out on a lot of revenue when you avoid maximizing your local SEO.
Some Cold And Hard Facts About Blogging
If you are a business owner in the 21st century and you are still on the fence about the importance of blogging, then you need to start facing some cold and hard facts about this powerful form of marketing. Whether you take the time to run your own blog or you hire a digital agency to run your blog for you, it is impossible to have a comprehensive online marketing plan without a well-planned blog.
A Blog Offers Excellent SEO Material
The great thing about a blog is that you update it at least every week, which means that you can include content about the latest topics to help build your SEO presence. Your blog is also the place where you will post about topics of interest to your target audience that might be on the outer fringe of what your audience wants to know and help you to reach a broader audience.
When you update your blog regularly, you are adding more punch to your SEO results. The more often you update your blog, the more you will maximize the SEO results of your website.
A Blog Is An Essential Marketing Tool
A blog allows you to respond directly to consumer questions, post updated information on your products, and give immediate updates on topics of interest to your target audience. Not only does a blog enhance your company's SEO results, but it also an invaluable way of delivering the marketing information your company needs to maintain a strong bond with your customers.
Blogging Is Not Easy
We offered you these great benefits to blogging as a way to soften the blow when we reveal that blogging is hard work. If you want it done right, it is in your best interests to hire a professional digital agency. Not only do you need a regular supply of content that is professionally written, but that content needs to be relevant to your audience and it needs to inspire your audience to share that content as well.
Writing a successful blog post requires the right content, a writing method that is engaging to your audience, and a layout that makes your content easy to read. Each and every blog post you publish has to consider all of these elements to be successful, which makes blogging hard work.
A Blog Becomes The Personality Of Your Company
When consumers and members of the media want to read the very professional and proper version of your company's offerings, they go to your website. When they want to see what kind of personality your company has, they go to your blog. This idea of presenting your corporate personality through your blog is essential in making a bond with your target audience, but it can also get your company in trouble if you try to push the personality envelope too far.
A good blog becomes a full-time job, but the benefits of having a blog are considerable. If you have been avoiding creating a blog because you feel you do not have the time or expertise, then it is time to invest some resources in a professional digital agency. The longer your company goes without a blog, the more money you are missing out on each and every day.
Standing Out With Local SEO
As the Internet gets overwhelmed with new websites every day, it becomes more and more difficult for companies to separate themselves from the competition. The saturation of the Internet makes the role of the professional digital agency even more important, especially when it comes to local SEO.
Businesses are starting to realize that local SEO can be a more powerful marketing tool that the yellow pages in the phone book ever was. People carry their phones with them, and those phones have the Internet on them. The better your website can stand out with local SEO, the easier it will be to grab those local customers. But how can your company stand out from all of the rest in its local SEO?
What Makes Your Company Different?
The problem with many business owners is that they think in generalities. Owners need to realize that every company says they have the best customer service, and every company boasts that they offer the best products in the industry. When you try to separate your company from the competition, the last thing you want to do is say the same exact things the competition is saying.
If you want your local SEO to be strong, then you need to pinpoint at least one solid thing that makes your company stand out from the competition. Do you offer unique packaging? Is there a service you offer the competition does not? When you come up with at least one thing that you do better than the competition, then you can move on to creating solid local SEO content.
Focus Your Website's Content
In order for you to attract customers that will be interested in your local content, that content needs to highlight the things that make your company different. Instead of repeating the same business phrases everyone else is using, your content will be fresh and stand out from the crowd.
You also need to put your company's best traits in lingo the local audience will understand. Every region has its own dialect, and you need to speak in that dialect if you want to get the attention of your local customers. By expounding on what makes your company different in a language your local customers are comfortable with, you will truly enhance your local SEO.
Enhance Your Link Building Process
When you have pinpointed what you are good at, it is much easier to develop link building relationships with other local companies and local civic groups. As your SEO develops and your content brings in traffic, you will start to get opportunities to build a network of links that include people interested in what your company has to offer.
If you want your link building to work, it needs to be organic. With local SEO, your company's ability to do something no other company does will bring in link building opportunities that will help your website to grow. As your company's local SEO grows, so will the quality of your link building opportunities.
Creating strong local SEO starts with the right digital agency and a strong understanding of your company. When you lock onto that one thing your company offers that the competition does not, then you have found the key to creating content that is optimized for your local consumer audience.
Top 3 Reasons Your Competitor's Website Ranks Higher Than Yours
It is not difficult for you to do some research to see where your website ranks in the top search words and phrases in your industry. But when you do get those search results, you may be disappointed at what you find. If your competition is working with a digital agency for their website and you are not, then the chances are pretty good that their website ranks higher than yours.
The primary reasons why your competition is beating your website has to do with the types of comprehensive services a digital agency offers, versus your attempts at growing your website on your own. There are a lot of reasons why your competitor's website ranks higher than yours in search results, but there are three primary reasons that you should be aware of.
You Must Have A SEO Strategy
Getting good SEO results can only happen when you have a comprehensive SEO strategy, and a good SEO strategy takes time to unfold. If you are not mapping every step of your SEO progression, then you are flying blind and you will get hit or miss results. If you want consistent SEO results that will get you the best spots on search engine results pages, then you need a comprehensive written SEO strategy.
Your SEO strategy includes planning out blog posts, updating keywords and following trends that dictate how your traffic responds to your content. Without the right type of SEO strategy at work, you will not get the kinds of traffic results you are looking for.
Mixing In Paid Search Processes
Ever since Google started changing its algorithms around in 2012, the idea of organic search results has dominated the digital marketing industry. It takes months of hard work to establish a trend of good organic SEO results, but that foundation can lead to a significant rise in traffic when it is firmly established.
A comprehensive marketing plan that beats the competition includes paid marketing processes in with the organic marketing to get maximum results. Elements such as pay per click and banner marketing are going to work side-by-side with SEO content for your blog to get the best results.
Properly Utilizing Social Media
Most business owners who attempt to use social media for business purposes are going about everything the wrong way. First of all, you have to be sure that your target audience is even part of a social media platform's demographics before you commit time to that platform. You also need a dedicated staff to constantly update your social media pages, and interact with the people who have asked questions or made comments.
In order to beat your competitors in web rankings, you need to utilize social media in an efficient and professional manner. You need to make sure that every post you publish on all of your social media pages has a purpose, and that it ties into the rest of your marketing efforts in some way. Social media can be an excellent wait to retain customers and grow your customer base, but only when it is used properly.
The bottom line is if you want your website to beat the competition's in web ranking, then you need the help of a professional digital agency. A professional organization will have the years of experience and necessary understanding of how dynamic Internet systems work to push your website to the top of all of the major search engines.