When you work with an experienced digital agency, you will notice that nothing is left to chance. Whenever an agency tries something new, it will be obsessed with gathering data and seeing how the new thing performs against expectations. So when you see a company sharing something on social media, you can almost be assured that the research has been done to show that the content will work and the platform will be effective.
One of the fun things about observing the activities of corporations on social media is you can immediately notice trends that companies try to maximize. When a particular type of social media post becomes popular for one company, you can expect to see other companies try it. Over the years, corporations have had plenty of time to determine what type of social media content works and what types of tools can be used to create the ideal content.
The GIF picture format has become popular throughout the Internet for the ability to create animated GIFs that can make people laugh, or deliver any kind of message. Animated GIFs are becoming extremely popular on Twitter, Facebook, and other social media platforms for their ability to give a little motion to a story or bring a smile to peoples' faces.
There are two types of animated GIFs that people are using; GIFs that have to be played like a movie, and animated pictures with backgrounds that move. Gifmaker.me is a great tool to use to turn a series of pictures into a fun animated GIF, and Licecap is a good tool to make what are called screen shot GIFs. For example, a screen shot GIF would be a picture of a horse in the foreground and the grass waving in the breeze in the background. These types of images are becoming extremely popular on social media for companies of all types.
If you own a company that is not using SnapChat filters to reach your target audience, then now is the time to get started. SnapChat is rapidly becoming the social media platform of choice for people who like sharing pictures, and the filters allow you to do just about anything you want to make your pictures interesting and, more important, worth sharing.
If you have been paying attention to social media lately, you may have noticed an increase in companies sharing quotes. While it can look random, it is actually very well-planned. Social media responds well to quotes put into a pleasant format that have some kind of relevance to the subject matter at hand. So a fast food chain that wants to attract more franchisees would post a quote from a famous business personality and then attach the quote in some way to the idea of opening a franchise.
If you have data you want to present to your audience, then you need to figure out how to get that data into a visual format. Infographics are single images that use colorful graphics and other eye-catching methods to present data in a way that social media readers cannot ignore. If it is important that your target audience reads your data, then put it into the format of an infographic.
Great social media content inspires an audience to act on that information and to share that information as well. With the help of a good digital agency, your company can be delivering exactly what social media wants to read and reaping the financial rewards of increased exposure.