The two biggest problems companies have with social media platforms are a lack of activity and a lack of consistent website traffic. It is expected that reaching out on a platform that has millions of people in your target audience already participating should bring in big results. But as marketing experts have learned over and over again, nothing happens by accident. There are solutions to these two big social media platform problems, but they are not necessarily easy solutions.
Most business owners, when explaining their social media strategy, cannot get past the part where they want to get lots of people to like or follow their company's page. In marketing, nothing happens without a plan and every individual marketing goal requires a plan of its own. If you have no stated purpose for using social media, then you will not get any results. If you are not using focused marketing tactics on your social media pages, then you are not going get the kind of web traffic you want.
More and more companies are buying into the idea of using online bots to scout social media and respond to posts. The problem with bots is that they are unable to engage in a meaningful conversation, and many social media users are able to sniff out a bot in a second. When a company uses a bot to try and interact with its social media audience instead of people, the results will suffer.
You will get more out of your social media platforms if you talk to the people you are marketing instead of at them. The companies that are getting great social media results are the ones that ask engaging questions and use the information they get to improve their social media presence. While it is perfectly fine to post marketing pieces on your social media pages, you should also have plenty of real interaction going on with your audience as well.
If you consistently post interesting information on your social media pages and become known for directly interacting with your audience, then your social media influence will grow. But if you are on for a day and off for a couple of days, then people are not going to feel like you are putting enough effort into staying in touch with your target audience. If social media is going to work, you need to have a consistent amount of contact every day and maintain a schedule for releasing information that your audience can rely on.
The ideal solution for solving social media problems is to hire a professional social media marketing manager through a digital marketing agency. The truth is that even the smallest company does not have the time to properly maintain and grow a social media presence. With the help of an experienced professional, your social media pages can start to generate revenue and help to consistently grow your customer base.