It seems like there is some new content rule coming out every week that caused marketing companies and content creators to have to alter the way they do business. The marketing experts who understand the changes being made to search engines and online marketing in general know that the core values of good content still remain and, in many ways, those core values have been reinforced by any changes made by search engines or other online exposure vehicles.
Companies always want to get the very best value for the content they put on their website and that can be difficult if those companies do not understand the basic values of good content. In 2015, the changes made by Google and other search engines only help to solidify the idea that content is king and the people who know how to utilize content will always grab the most traffic.
Quality Content Is Critical
For years, content written by people who did not speak English as a first language was ruling the Internet because it was stuffed with keywords. When Google cracked down on keyword stuffing, the content was still manipulated by the use of well-placed keyword phrases that sometimes did not match the rest of the content. Recently, Google has demanded that all websites utilize quality content, but the use of quality content has been something reputable marketing professionals have insisted on since the Internet was very young.
Good content needs to offer value to clients for it to be effective. Back in the early days, content that was stuffed with keywords brought traffic, but that traffic often bounced from those sites when it was realized that the websites offered no value. From the very first days of website marketing, good content has been the key to a successful website. Now that Google is insisting on good content, that only strengthens this notion that professionals have known for a long time.
Website Users Hate Intrusive Ads
Effective advertising is strategically placed around good content, but not within that content. The websites that generate a lot of traffic but then bury that traffic in pop-up ads and intrusive marketing tactics are starting to see less and less revenue, which only bolsters the notion that customers have intrusive ads.
The new organic ad and link placement techniques being used in 2015 help to get marketing content into the text of articles without causing readers to leave the website. Marketing experts are creating more non-intrusive ways to advertise to Internet users and it is those methods that are becoming the most effective.
Customized Content Works
In 2015, marketing experts were able to devise ways to use a consumer’s web browsing habits to customize content and create focused marketing programs that appeal directly to those consumers. In the early days of the Internet, the desire to customize the user’s experience led to the creation of a wide variety of Internet technologies and applications. Today, the ability to deliver customized content to a consumer has become important in the overall success of a company’s marketing programs.
Your website content is still one of the most important marketing elements for your company on the Internet and through mobile computing platforms. Throughout 2015, marketing experts have been developing plans and programs that stick to the core values of good content and enhance a website’s ability to bring in revenue-generating traffic. As long as your site sticks to the basics, you will find it easier to meet all of your marketing goals.