We tend to get involved in the details about SEO and changes in technology, but there are plenty of basic pieces of advice that need to be given if you are going to have a successful website. When it comes to your desktop or mobile website, there are things you can do that will help you to improve your site and get a bigger return on your investment. The best part is that not all of the ways to improve your website require a degree in computer science.
Listen To Your Customers
It is important to invite and encourage feedback from your customers on how you can improve your website, because those are the people most immediately affected by your website changes. There are plenty of ways to get feedback from customers, but being interactive on the company blog tends to be the best way. When you instigate conversation with your clients, you will get valuable information about your website.
The most important pieces of information you will get often involve features your competition’s website does not have that your customers insist they need. If you really want to bring in the web traffic, then start offering your customers the ability to do things they cannot do with the competition and you will be way ahead of the game.
Watch The Competition
If the competition is rolling out new features on its website, then you should consider doing the same thing. Monitoring the competition allows you to not fall behind in the race to win the hearts and minds of web traffic. When you combine monitoring the competition with enacting changes recommended by clients, then you will see your retention rate soar.
Watch Television And Movies
Have you ever noticed how much cellular flip phones look like communicators from the television show “Star Trek?” Some of the most significant advances in the world of technology have come from copying the things that engineers have seen on television shows and movies. If you see something on television or in a movie that you feel would improve your website, then talk to your Internet marketing partner about making it a reality.
Go Outside Your Industry
Companies that sell sporting goods tend to monitor other sporting goods websites to find the inspiration for new ideas. But there may be some very cool things going on with online greeting card websites that could make your sporting goods website better for your customers. When you are looking for ideas, always branch out and take in inspiration wherever you can get it.
Listen To Children
There is nothing more interesting than listening to the unfiltered imagination of a child. Get your kids to look at your company website and ask them what types of features they would like to see. Once you get past the need for more puppy pictures, you may be surprised at the real ideas you find.
Developing and maintaining a website is a creative process. Inspiration for creativity comes from all around you. While your Internet marketing partner is working diligently to keep your website competitive within your industry, you can provide some good ideas for new features by looking for inspiration in your everyday life.