When you work in Internet marketing, one of the first things you learn is that marketing has to be fun for the audience if it is going to work. If your marketing is boring or dull, then you won't get nearly the response that you want. But when you take some time to make your marketing fun, you can get more responses, and you can get valuable input from clients as well.
Email marketing is an important way to stay in touch with clients and deliver critical product information. When you incorporate some fun elements to your email marketing, you can make it even more effective and get better results.
Create An Exclusive Club
Your marketing emails become much more effective if you can create a situation where your customers look forward to getting your newest emails on a regular schedule. The easiest way to create demand for your emails is to create an exclusive club that gets promotional prices and inside information delivered in every email.
You need to create a program where only people who join your email list get special pricing deals, and get information on new products before those products are released. The promise of exclusive information and great pricing deals is always an effective way to improve your email marketing results.
Make Quality A Priority
Each and every one of your email marketing pieces should have great information, and look extremely professional. One of the biggest mistakes companies make is building a big list of marketing email addresses, and then putting out boring text emails that are very different than the emails used to attract that audience. When you make quality a priority for each email, you will find it easier to maintain your audience, and add new email addresses as well.
Movies and television shows use cliffhangers to get people to tune into the next episode or buy a ticket to the sequel whenever it comes out. Believe it or not, cliffhangers can work just as well in email marketing to get customers to eagerly anticipate your next email.
When you announce a new product early to customers on your email marketing list, then leave off the one big feature they will all want to read about and say you will announce that feature in the next email. Little cliffhangers in each email will create anticipation for your next email and get you better results.
Get Customers Involved
If a customer sends you a positive comment in response to your marketing email, then quote that comment in your next email. When customers see that their input matters, you will be able to turn part of your marketing emails into interactive events with clients.
Another great way to get customers involved in your emails is to list content winners in your emails and congratulate those winners. Once again, this allows customers to see that your contests are real, and it also gets customers a little excited that they could have their name featured in your next email.
The key to a good email marketing campaign is to have fun with it. When it looks like the company is having fun, then customers will respond in a positive way and help your emails to be much more effective and productive.
5 Reasons Your Pay-Per-Click Campaign Failed Miserably pt1
After investing a significant amount of time and money into a pay-per-click campaign designed to introduce your newest product, you were disappointed at the lackluster results you saw. As with any type of Internet marketing, pay-per-click marketing is not for the faint of heart. It is as much an art as it is a science, and there are some very good reasons why your latest pay-per-click campaign failed miserably.
Your Timing Is Awful
Did you know that the best day of the week to search for new help wanted ads is Tuesday? Did you know that the best time on Tuesday to look for those ads is 11:00 a.m.? Recruiters know this type of information because they need to be able to maximize their efforts when it comes to finding the right candidates.
Is your market ready for a new product from your company? Are you overlapping product releases and flooding the market? Have your customers already spent their budgets and now have no money to buy your new product? With pay-per-click marketing, timing is everything. If your timing is off, then your results will not be what you want them to be.
Your Keywords Are Old
The Internet has created its own vocabulary that marketing experts struggle to stay up to date with each and every day. When was the last time you updated your pay-per-click keywords? Is there Internet slang involved in your marketplace that you are not using? If your keywords are old, then your results will be poor.
Your Campaign Did Not Run Long Enough
If your research shows that you need a pay-per-click campaign to run for six weeks to be effective but you only have the funds to run it for three weeks, then you should wait until you have the rest of the funds before you start your campaign. You can't buy momentum for a marketing campaign, but you can lose all of your momentum if you do not run your campaign long enough.
Your Network Is Not Reaching Your Target Audience
Internet marketing professionals are constantly updating and changing their pay-per-click networks to make sure that they accurately reflect the trends of each network. If you are not using the right kind of pay-per-click network for your marketing campaign, then you will not reach your target audience.
Successful pay-per-click campaigns are created for customers by experienced and professional marketing organizations. If your campaigns are consistently not working, then it is time to question whether or not your marketing organization is getting the job done for you.
Good pay-per-click programs can significantly expand your company's marketing influence, and boost your sales. But when things start to go wrong with your campaigns, you need to make changes if you want to get the best possible return on your marketing investment.
What Is Content Marketing And How Can It Help My Business?
Most marketing professionals know that the many advances in technology have made creating effective advertising a real challenge. With a DVR, people can now watch their favorite shows and skip right past the commercials. Internet advertising is simple enough to bypass and many marketers are concerned that consumers are also bypassing the advertisements in magazines as well. So how is a marketing expert supposed to reach an audience that is now able to bypass every form of advertising available? That marketing expert is supposed to use content marketing.
What is Content Marketing?
Content marketing is the process of generating valuable content that delivers information about your company and your products to your target audience. The trick is that the content needs to be valuable to your audience in order for it to be effective.
For example, a shoe manufacturer that creates an article on the latest shoe styles will probably get more people to read that article than it would to look over its advertising. But by the time consumers have read that article, they are inspired to look up more information on buying those latest fashions and that drives traffic to the company's website.
Content Marketing Works With Advertising
In good content marketing, there is a synergistic relationship between valuable content and well-placed advertising. For example, the shoe manufacturer may set it up where their advertising banners heralding the arrival of their new fashions show up in the top and bottom margins of their online article about the latest fashion. After reading the content, the consumer can just click on the advertisement to buy the latest products.
Content Marketing Works Like Product Placement
It is no coincidence that your favorite action hero is using an Apple laptop in their latest hit movie, because Apple paid plenty to have that laptop put there. You see your hero using the Apple laptop and Apple then bombards you with advertising that makes it almost impossible for you to avoid buying one.
Content marketing works much the same way as product placement. The only difference is that good content marketing tries to avoid direct attachments to specific product names or manufacturers. In other words, the real value in content marketing is in its ability to imply a customer need and then use well-placed advertising to push the consumer towards the products that can satisfy that need.
The Only Way To Market Products
If your customers are closing your pop-up ads and bypassing your television commercials, then content marketing becomes the only effective way to really market products. Good content grabs an audience and the marketing references built into that content drive sales. It sounds easy, but it takes a trained marketing professional to be able to put together a truly effective content marketing plan.
You spend good money on Internet banner advertising and pop-up ads, but are you sure they are working? Instead of spending your money on direct forms of advertising, you should consider talking to a marketing expert about content marketing. Good content marketing not only goes viral and attracts a loyal audience that demands to see the content, but it will also drive sales for your products and expand the brand name recognition of your company. Content marketing is the best way to make sure that your marketing message is being heard when everyone else's messages are being shut out.
What Can You Really Do With A Company Blog?
Good Internet marketing requires many different elements to be successful. It is more than just having an active social media page or having effective content on your website. A strong Internet presence requires you to utilize the resources that are available and maximize them to your benefit.
When you talk about Internet marketing, you will hear experts talking about the value of blogs. While it is true that a good company blog can add a lot to your online marketing, it helps to understand how a blog helps to gain the exposure you need. A blog, when used properly, is actually an effective online marketing tool that works on several levels.
One of the biggest marketing aspects of the Internet is immediate interaction with your complete client base. When you write an engaging blog post about your company or your industry, you want reader feedback to give you an idea as to what your clients are thinking. But if you want really make the most of your company blog, then it should not stop at user comments.
You need to turn your blog into an interactive forum where you post relevant information, your readers respond, and you engage in useful conversation. Why is a blog so good for this kind of customer interaction? Because customers tend to treat blogs as direct lines of communication with the company and that inspires customers to become passionate about the topic you are discussing.
Reliable Outlet For Company News
Customers looking for the latest news about your company will usually turn to your blog and not your website or your social media presence. The big reason for this is because the stigma surrounding websites is that they are never updated in real time and that it takes days, even weeks, for new information to get posted. Social media is not really seen as a reliable source of accurate information, even though you try to keep all of your social media pages accurate and reliable.
Instead of fighting these preconceived notions, you should work with them and use your blog as the only source of new company information. You can control the rumors about your company and keep customers informed about new developments when you use your blog properly.
Customers expect your website to be a formal source of company information. But a blog is expected to be dynamic and interesting. Rather than let your customers down, you should reinforce the dynamic element of a blog and use it to your advantage.
The dynamic element of a blog means doing things that would normally take weeks or months on a website. For example, you can decide to address customer concerns directly by creating a question and answer section on your blog that is updated regularly with answers to real customer inquiries. You can also post pictures and videos relating to your company that may not fit the format of your website.
A blog is an effective marketing tool that needs to be properly utilized if you want to enhance your Internet presence. Remember that a blog is not expected to be as rigid in structure and format as your website. The more that you do with your blog and the more you add to it, the more revenue-generating traffic you will generate for your website.