It is understandable why so many small businesses attempt to market their products and services without hiring a digital agency to help. To many business owners, the costs of hiring an digital agency can be prohibitive. But that is only true when you do not understand the value a digital agency can bring, and the many ways that an agency can bring a significant return on your investment.
Your Online Presence Has No Focus
You spend a little time each day on social media, put up a blog post, and then add product information to your website about new and current products. But where is all of that getting you? If you have created the foundation of a good online presence, then it needs to be cultivated properly to help your business grow. In all reality, a business owner is wasting their time in this type of scenario by adding content to an Internet presence that has no focus.
A digital agency will talk with you about your goals, and give your online elements focus. You will be able to get the results you need from your online website pages to sell product, get customer feedback, and launch new sales endeavors.
You Don't Enjoy Online Marketing
If you don't enjoy online marketing, then you are not going to give it the attention it needs to be successful. Instead of bringing in revenue for your company, your online marketing tasks become a burden that brings nothing to your company's coffers.
A professional marketing company can set up a limited plan for you to show you just how effective professional marketing can be. Without paying a fortune, you can see how effective your online presence can be and make an informed decision on whether or not you want to get a massive return on your investment by hiring a professional.
You Are Ineffective At Troubleshooting Your Marketing Efforts
You put messages up all over your online presence about your new product release, but the results showed that the message was not received by your audience. Why? What did or didn't you do that caused these types of results?
The problem when you are not a marketing professional is that troubleshooting ineffective marketing practices is almost pointless. A digital agency can review what you have done, and then make the changes that will bring about the results you want.
The Reality Is That Your Content Is Poor Quality
Professional Internet marketing organizations have teams of professional writers and experts working for them that can generate content for your online presence immediately. While the content you are generating is written from an expert's perspective, it is not generating excitement because it is poor content. You need a professional team of writers and marketing experts behind you to make sure that everything associated with your company online is the highest possible quality.
The simple fact is that hiring a digital agency is an investment that will pay for itself several times over almost from the day you start. Instead of putting off the decision any longer, you need to do what is right for your company and bring in the experts to help your business grow.
How to Find New Ideas for Your Blog Posts
Since good blogs need regular content, many blog owners find themselves struggling to find topics. Unless your blog deals with current news events of some kind, it can be difficult to think of something new to write about that will interest your audience. With a little creativity, you will be able to develop a string of topics that will constantly keep your audience coming back for more.
Use Topic Generating Engines Online
Believe it or not, the Internet is filled with websites designed to help you generate effective and entertaining content ideas. After using a prominent search engine to find some topic generators, all you need to do is tell the topic generator what you want to write about and it will give you plenty of great ideas.
Since these generators use an algorithm that tends to create waves of similar topics, you do not want to use these tools as your only source of topics. But you can get plenty of great ideas from what these pieces of software have to offer.
Use Visitor Input
Do you get questions from your blog visitors about various topics? If you do, then you are getting a steady stream of great blog post ideas that your visitors will find interesting. If one visitor is asking a question, then there is a good chance that many more people would be interested in the answer. Use visitor questions as topics for your blog, and you will create a wide variety of popular topics.
Social Media Interactions
Another way that your company interacts with customers is social media. You can use questions and comments from social media as topics, much the same way you can use visitor's questions. Just be careful to not get combative with your audience by answering questions and using topics that could ignite a confrontation.
You should always read blogs from other people in your industry for a few reasons. For one thing, blogs from the competition help you to keep up with industry trends. Competitor blogs are also were you can find great topic ideas. If you notice that the competition is not able to answer questions to its traffic adequately on a particular subject, then you can post the answer on your blog and become an industry hero.
Use Search Engines
When you are really stuck for topic ideas, then open up an online search engine and do a search for your industry. You may find something on a news website or some other outlet that catches your eye. If you can work that into a good blog post, then you just solved your own problem.
Hire a Digital Agency 🙂
Digital Agencies have teams of professional content writers who can come up for ideas for your blog, and then generate the content for you. For a reasonable price, you can have access to a professional creative staff who can write content that will interest your readers and increase your traffic.
Finding good blog topics can be difficult if you don't know where to look. Once you master the art of hunting down topics, then you will always have the ideas you need to create engaging posts that will keep your existing traffic coming back, and constantly add new visitors to your blog.
4 Common Misconceptions About Digital Marketing
One of the biggest challenges we face as a digital marketing agency is helping people to understand how what we do differs from a traditional marketing firm. Once we lay the foundation for understanding digital marketing, then we inevitably move to disputing the many myths that come with using a digital marketing firm. We understand that myths are out there and misconceptions can happen, but we encourage all of our customers to learn the truth about digital marketing so that they understand how it is used to advance revenue.
Digital Marketing is all About Doing as Much as Possible to Generate a lot of Numbers
The most popular misconception is that all digital marketing agencies do is throw out a bunch of paid ads and content to drive web traffic. The truth is that digital marketing agencies use the most effective types of online marketing methods to bring in traffic that will be most likely to purchase your product or service. Every digital marketing expert is looking for quality results, and not by using a large quantity of tactics. The process of digital marketing is very streamlined and precise.
Social Media is Just an Internet Toy
According to ExactTarget.com, nearly 50 percent of all corporate technology buyers are influenced by information they see on social media and nearly 71 percent of all consumers are influenced by social media advertising. Yes, social media is a great way to share cat videos and inaccurate memes, but it is also a powerful marketing tool that good digital marketing firms know how to exploit to the advantage of their clients.
Digital Marketing Companies Unnecessarily Push Websites when Social Media Pages are Just as Effective
If your company does not have a website, then you do not exist to millions of customers around the world. Many consumers look at social media pages as partial representations of what a business has to offer, and they wonder where the rest of the information can be found. Social media pages also have a lot of rules that limit how you can market your company and how you can run promotions online. When you have a website, you are in complete control of all of your images, your promotions, your content, and your revenue-generating traffic.
My Target Audience is Really Not Using the Internet
Are you sure about that? According to Time Magazine, the number of people online worldwide went from 400 million in 2000 up to 3.2 billion in 2015. The Internet is now accessible on desktop computers, laptops, tablets, and smartphones. Just because you and your immediate circle of friends are not partial to the Internet does not mean that your customer base does not use the Internet either. The chances are that you are missing out on a significant amount of business when you ignore the Internet. A digital marketing firm can get your company online and talking directly to your real target audience.
The world of digital communication and Internet connectivity is expanding rapidly, and you need a digital marketing firm to help you come into contact with your target audience. By casting aside the myths about digital marketing and understanding the truth, you will understand why investing in a digital marketing service is one of the smartest business decisions you will ever make.
Creating A Great Content Marketing Plan
A great marketing plan consists of a time line and then component pieces that are brought together to get the desired results. Since content marketing tends to be an ongoing process made up of many different continuous plans, it becomes important to understand the key component pieces you need and how they work together. Creating a great content marketing plan is all about reaching the right audience with the right information and it takes a seasoned professional to get the job done right.
A good content marketing plan is built around a list of powerful keywords, but the concept behind keywords has changed so much over the past year that only professional marketing experts really understand what is going on. Gone are the days when a primary keyword enhanced by a secondary keyword will boost your search engine results. These days, keywords need to be phrases that match what your target audience is looking for and the creation of those phrases has become incredibly complex.
The subject matter for your content is extremely important to your content marketing plan's success. Now, more than ever, the subject matter of your content will drive where your website shows up in the search engine results. Website owners are looking for content that drills deep into every facet of their industry to help provide information for their audience and get Google to boost their websites' exposure.
Sharing To Outlets
In order for your content marketing plan to be successful, you must take advantage of the many outlets available for your content. There are websites that allow you to post and promote your content and you can also explore the possibility of including your content as guests posts on relevant blogs. Always look to expand the reach of your content marketing if you want to gain more exposure.
Social media, when used properly, can help your website to gain a significant amount of relevant traffic in a short period of time. Not only should your company be sharing your website content on social media, but you should also have sharing buttons on each piece of content to allow your audience to share your content as well. If you can get your content to go viral on social media, then the returns can be significant.
Written For The Internet
The Internet has developed its own format for written material that includes short paragraphs and bold subheadings. If you want your content marketing plan to be successful, then you need to make your content desirable to your target audience. The best way to do that is to follow the Internet format for written content and break your information down into small, digestible pieces for your audience.
A great content marketing plan can take months to develop, but it can generate years of reliable traffic for your website. Some of the actions you take on your site will cause immediate reactions from the major search engines, while others will take months to gain traction. But when you take the time to develop a great content marketing plan, then you are setting your website up for long-term success in generating traffic and revenue.