How To Pick The Right Keywords For Your Website

Since 2012, Google has made a series of changes to its search algorithm that have altered the role of keywords in creating good content. The biggest misconception people have is that keywords are no longer necessary to help move a website up into the first page of search engine results. The real truth is that keywords are still important, but the way you choose the right keywords has changed.

Use The Tools That Are Available

Choosing keywords is not nearly as easy as it used to be, which means that you have to use tools that have kept up with the times. The most obvious tool to use for any keyword search is Google AdWords. You can do keyword searches and get a lot of information back on the keywords that would be relevant to your business by using the AdWords free keyword tool.

Another powerful way to use Google AdWords to get the right keywords is to run test AdWords campaigns using keywords you feel are relevant and see what kinds of results you get. You don’t need to spend a lot of money to start seeing activity, but you will get a wealth of information on how keywords really react when consumers start doing searches.

Be Specific

If you are a shoe manufacturer, then the days of you getting lots of valuable web traffic using the keyword “shoes” are ancient history. These days, millions of websites use the basic keywords, which means that you are going to need to get creative if you want traffic.

When you put keywords together, be specific in your wording. If you sell red shoes, then use “red shoes” as a keyword. If you find other keywords associated with “red shoes” that perform well in keyword tools, then use them as well. If you work to find specific keywords within your industry, then you will start to attract traffic that is actually interested in what you have to offer.

Understand The Long Tail

Not too long ago, digital marketing agencies shied away from long tail keywords because they didn’t work. But now that Google is more focused on finding good content for users, the long tail keyword has become king.

Understanding the long tail keyword is in line with the idea that your keywords need to be specific. Users are inputting longer and longer keyword searches to find what they are looking for, and you need to craft the long tail keywords that will attract those users.

Have A Plan

The best keywords are the ones that match your specific marketing goals. Each digital marketing campaign you launch should have its own, specific keywords to get the best results. You should avoid using generic keywords with your marketing campaigns, and you should monitor keyword activity to determine which keywords need to be changed to give you better results.

Digital marketing has become more than a full-time job, which is why you need to hire experts to help you handle your marketing needs. Developing effective keywords used to be a lot easier back in the days when search engines counted content instead of reading it. Now that Google is looking to give users quality search results, you will need to understand what keywords are going to work to attract your audience, and what keywords are not already being overused by the competition.

6 Questions You Must Ask Your AdWords Digital Agency

There are a lot of digital agencies out there that do plenty of business using Google AdWords, and that makes choosing an agency hard for a customer. The best approach a customer can take is to develop standard questions to ask the agencies they are considering work for and then compare the answers they get. When you ask the right questions, it becomes easier to find the agency that will give you the best results on Google AdWords.

Do You Show Me How My Money Is Spent?

Some agencies deliver detailed reports on how a customer’s budget is spent on AdWords, while others ask customers to pay a standard rate and then the customer never sees how their money is spent. To be honest, both approaches can work just fine, provided you are getting results. But if you are the kind of company that likes to see where its money goes, then you will want to work with an agency that is more transparent.

Is Your Agency A Registered Google Partner?

There are always advantages to being an insider, and that is very true when it comes to Google AdWords. A digital agency does not need to be a registered Google partner to be able to deliver an effective AdWords service, but being a partner does give an agency an inside track on the latest tools and trends that can get you better results.

What Types Of Reports Do You Offer?

A comprehensive digital agency generates a lot of reports when it does campaigns on Google AdWords. As a customer, you should expect that your Google AdWords agency will not only give you copies of the most essential reports, but they will also take the time to show you how to read those reports. This is where you see how effective your Google AdWords advertising is, and it is important that you know this information.

How Does Google AdWords Fit With My Company’s Business Needs?

This is a strategy question that you must ask if you want to find the right partner. Some companies have Google AdWords templates they use that offer canned results, which can often be stale. You want to find a dynamic Google AdWords partner who will develop a plan that specifically fits your business, and will use Google AdWords to its maximum potential.

What Are Your In-Process Budget Strategies?

When it comes time to adjust the Google AdWords campaign budget, how does the digital agency you are talking to approach that process? This is a legitimate question that will show you whether or not the agency you are talking to has multiple levels of transparency, or if they like to keep secrets from clients.

Are There Any Other Fees?

Every digital agency has a its own fee schedule that affects how much your bill will be. This is not a question intended to expose the digital agency you are talking to. All you are doing here is finding out what kinds of fees you can expect to pay.

Google AdWords is still one of the most effective marketing tools available for websites all over the world. Before you invest in the services of a digital agency to run your Google AdWords campaigns, you should ask some standard questions that will give you the answers you need to make the right decision.