One of the biggest misconceptions business owners have is that they can put up a couple of online ads and they should be able to reach their target audience. Getting your marketing message to your target audience online requires the same level of expertise necessary to effectively deliver any type of offline message. You need an experienced digital agency to reach your target audience online, and there are several methods your agency will use to get the best possible results.
Follow The Numbers
Good marketing is based on solid statistics gathered during the market research portion of any campaign. It is estimated that every Internet user spends approximately 22 percent of their time online interacting with social media websites. That means that it is in your best interest to invest your resources in social media marketing, but you are not quite done with the numbers just yet.
As you analyze your target audience, you need to see which types of social media platforms they use most often. You also need to determine what type of content your target audience interacts with most frequently. Does your target audience like to look at pictures or watch videos? The numbers you gather will give you these answers and help you to create an effective online marketing campaign.
Go With Facebook
Each social media platform has its own demographic, but Facebook remains the most popular social media platform on the Internet. One of the great things about Facebook is that it offers a wide array of data for people who own business pages to use when developing effective Facebook ads.
Facebook is also able to break down its own user population into criteria that will help you to identify your target audience. You can use Facebook's online ad program to map out the precise profile of your target audience, and then develop ads your audience will want to read.
Valuable Content Marketing
When Google demanded that all online content have value to its readers, that should have acted as an "ah ha!" moment for company owners. Instead of focusing in on keywords, Google now wants to offer the most valuable content to its users. That means that website owners should now be focusing on developing premium content marketing programs that will reach their target audience directly.
You can use your market research data to determine exactly what kind of content your target audience will read, and then develop content that will appeal to your audience. You should be able to use Google's emphasis on valuable content as a way to get your content marketing material in front of your target audience more effectively.
These days, website owners either use video too much, or they don't use it enough. A measured use of video can be extremely effective, especially that video is entertaining and informative. Where website owners are going wrong is using pop-up videos that slow down a user's experience, or in embedding advertising videos that automatically start the moment the user clicks on the page. Controlled use of video is an extremely effective way of reaching your target audience online.
Don't Forget Mobile
Earlier in 2016, Google announced that mobile websites had to meet certain criteria to be seen on Google's mobile search results. The days of asking customers to look at your standard website through the smaller mobile screen are over. If you want to reach your target audience, then you need to focus on developing a real mobile website.
A focused online marketing program executed by a professional digital agency is your best approach to reaching your target audience. With the right programs in place, you can get your marketing message directly to the customers who can have a positive impact on your business.