Content Marketing WILL Boost Your ROI - Here's The Proof

Any marketing manager who has tried to get a budget approved for content marketing understands that the struggle to get corporate executives and managers to understand the value of content marketing is real. It is always easier to get a budget approved when you can show a return on that investment, which is why we wanted to take the time to prove that you can boost your ROI by engaging in a long-term content management program.

Persistent Content Marketing Leads to More Customers

Let's start off with some simple numbers that show definite results. In Blogspot's "Ultimate List of Marketing Statistics," it was found that 82 percent of companies that add content to their blog on a daily basis were able to get customers from those blogs. Only 57 percent of companies that blog monthly saw customer gains from their blog. This is proof that sustained content marketing works, and brings a strong ROI.

You Can be Part of the Decision Making Process

A banner ad or display ad is looked at as a piece of advertising, and is often dismissed by today's consumer. But a content marketing piece is seen as a valuable document that can influence your target audience's buying decisions. According to NewsCred.com, corporate buyers are three times more likely to read a content marketing piece before making a buying decision than they are to be influenced by a standard ad.

Content Marketing Puts Your Brand in a Positive Light

By working with your social media pages, you can use content marketing to shine a positive light on your products and your company. GE released some findings from a collaborative marketing effort it did with Buzzfeed that showed that 77 percent of Internet users who read content found through social media considered that content to be reliable. GE also saw their brand enhanced by nearly 140 percent because of the positive perception created by their comprehensive content.

Content Marketing Can be More Powerful than the Super Bowl

Advertisers clamor for a 30-second spot on the Super Bowl every year, but they may want to invest that money into content marketing instead. In a study performed by Intel, the company found that $5 million worth of Super Bowl advertising for 30 seconds resulted in 57 million engagement minutes on the company's advertising landing page, while investing the same $5 million on Facebook advertising that pointed to the company's content marketing website brought in a staggering 257.5 engagement minutes. The effects of a Super Bowl ad are fleeting, but content marketing will last for a very long time.

Keep Customers Engaged Longer

An online clothing retailer called Patagonia has a page called the Worn Wear campaign where customers tell their stories about wearing their Patagonia clothes until they wear out. The stories are wildly successful at retaining customers, and convincing new prospects that Patagonia's clothing is a wise investment. Since it is seven times cheaper to keep a customer than get a new one, it makes sense to use content marketing to retain the customers you have.

The next time you have to go into a budget meeting and talk about content marketing funds, you should now be armed with all of the information you need to prove the significant ROI offered by this long-term marketing approach. Once your company invests in content marketing, it will see the positive results for many years to come.

 

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4 Ways Remarketing Helps Improve ROI

Remarketing is the process of taking traffic that has already expressed an interest in your company but has not made a purchase, and turns that traffic into buying customers. This includes traffice that bounced from your site, traffic that requested information but went no further, and traffic that expressed an interest in products but failed to finalize a transaction. There are several ways you can use remarketing to improve your overall marketing return on investment (ROI), and most of these methods are easy to implement.

Turning Abandoned Shopping Carts Into Revenue

A big part of remarketing is to use those abandoned shopping carts for potential clients to create real revenue. Abandoned shopping carts represent great opportunities because they offer important customer information such as contact information and the products those customers are interested in. Not only can you send reminders about the abandoned carts, but you could also create focused ads to send to these customers that feature products they would be interested in.

Use Facebook To Its Fullest Potential

These days, social media is getting just as many search inquiries as the major search engines. When people do Facebook searches that lead to your Facebook page, then that is an interested customer you could remarket to through custom Facebook ads. When you work with an Internet marketing professional, you will have ways to collect that Facebook information and use it to increase the revenue that comes from your social media presence.

Use Your Blog More Effectively

Your blog is a place where information about your company and products is broken up into convenient categories. If you sell shoes, then the traffic that visits articles about dress shoes on your blog can be a target audience for your dress shoes marketing. Each area of your blog presents you traffic you can capture and use to create effective remarketing mailing lists.

Remarketing Through Google Searches

Remarketing software has become exceptionally sophisticated, and it allows you to reach out to targeted audiences through Google searches that are relevant to your company. For example, a person searches your site for your most popular product and then leaves. In a Google search, that potential customer searches for your competition and starts looking at what they have to offer. You can create a remarketing campaign that captures that Google traffic and sends it links to landing pages on your website that compare your product to the competition.

The key to getting the best ROI for your remarketing efforts is to target specific, yet broad, audiences of potential customers. You can use the traffic that has shown an interest in your company by capturing your own traffic, and you can also influence potential customer opinions by monitoring and utilizing Google search traffic.

Google, Facebook, and many other major consumer platforms offer programs companies can use to increase the ROI on their remarketing programs. When you team up with a professional and experienced marketing organization to help improve your remarketing, you will be surprised at how much revenue you can add to your bottom line with people who expressed an interest in your company, but just needed that extra push to make a purchase.