Four Things You Need At Your Next Trade Show

There is plenty of detailed information on this blog and others about how to create the best trade show materials to show-off your booth. But it would probably be helpful to know which tools, of all the tools that get mentioned, you really need when you start to put your trade show presentation together. Along with your modern booth and all of its attractive accessories, there are four other pieces you need to bring if you want to find success at your next trade show.


You may have the best light show and the loudest sound system a trade show has ever seen, but all of those trappings are only doing half of the job. There will be a lot of people at your next trade show who are looking specifically for your company’s booth. If you took the time to market your appearance at your next trade show, then there will be a flock of potential customers who want to talk to you. Banners let everyone know where your booth is located and act as unwavering reminders as to where people can find you and your sales team.

Custom Pamphlets

Too many companies avoid getting custom pamphlets printed for each trade show, which means they are missing out on an opportunity to capitalize on their trade show investment. When attendees get back to their offices, it may be some time before they review the material they collected. They may even go to other trade shows before they get a chance to look at your pamphlet. When you create a custom pamphlet, your audience will be reminded of exactly where they saw you and exactly why they liked your company in the first place.

Business Cards

Your business card acts as a pocket-size d billboard that advertises your business to anyone who sees it. If you do not take a full box of business cards to every trade show with the intent of giving every one of them away, then you are not going to be able to maximize your trade show investment.

Focused Product Information

Not only do you need to have new and customized product information printed for each trade show, but that information needs to be focused on the details that the attendees are looking for. A convention of engineers will not want to see the same information that purchasing managers will need. Each trade show you attend needs to have information that is focused on that trade show audience if you want people to be able to use your information to buy your products and get interested in your company.

When you decide to present your company at a trade show, you have made a significant financial commitment. Not only does it cost you a lot of money to present at trade shows, but it also requires a considerable investment of your time to plan each detail and make sure that the show goes off as you want.

Prior to putting together your trade show presentation, you will make a long list of the things that you will need. Each company’s list varies for every trade show, but there are four elements that every company needs to bring to every trade show if they want to find success. Without focusing on the basics, it is hard to generate the kind of income you need to justify your trade show investment.

Should You Focus On More Than Just Google?

Internet marketing experts are constantly developing new methods for developing content and websites that appeal to a broad selection of search engines. To the average user, it seems like Google is the only option out there. The truth is that there are other search engines that get enough traffic to justify making them part of your Internet marketing plan.

More Than Google

According to, Google has the most monthly unique visitors in the entire search engine world. Google brings in more monthly traffic than the next four search engines combined, but not everyone is using Google to do their online searching.

The next three most popular search engines are Bing, Yahoo! Search, and Ask. Those search engines combine to bring in approximately 895 million unique visitors every month and it is your company’s best interests to not ignore those users. Some of these visitors use Google and other search engines, but many prefer to use something other than Google to get their search results. If you only cater to Google, then you are missing out on millions of potential customers.

Why Does It Matter?

What is the big deal if you only focus your website on Google’s guidelines? For one thing, every search engine has its own guidelines that determine where your website will rank in their results pages. If you take the time to look over the content requirements of the top five search engines, you can create content that will increase your website’s status on all of the top search websites, instead of just one.

Another thing to consider is that Google may not be the search engine your target audience is using. According to, audiences made up of people 35 years of age and older tend to use Bing more than Google. If you are trying to reach a more mature audience, then focusing on the younger demographic that prefers Google may not be the best approach.

What Should I Do?

The science of choosing the right search engine to appease is something that is best left to marketing professionals. If you are focusing all of your energies on Google, then you are utilizing a large search engine, but you may also be wasting your time because your audience is not using Google to do its searches.

When it comes to quality marketing approaches, most business owners tend to ignore demographics. But the need to understand an audience is something that runs through the veins of every Internet marketing professional and it can mean the difference between bringing in the traffic you need, or having your website ignored. Everything about your Internet marketing program centers around the search engines that your target audience is using and that means that you need the kind of detailed planning only a marketing expert can provide.

When you talk to business owners who have websites, you will probably notice that almost every one of those business owners talks about getting their website high up on the Google search results pages. But the problem is that those business owners have no idea if their target audience is even using Google as a resource.

A smart business owner realizes that focusing on Google is an option, but it is not always a necessity. Take a long look at the audience you are trying to reach and use that information to determine which search engine would work best for your business.

How Important Are Google Reviews?

Google is always trying to evolve into the ultimate online service for anything that users would ever need and that includes honest reviews for businesses. Google reviews have been around for several years and they are one of the best kept secrets in the Internet marketing world.

What Are Google Reviews?

Google reviews are business reviews submitted by real customers about real businesses. Customers can apply one to five stars to indicate the quality of service and a composite score for those reviews appears whenever the business’ profile shows up in local search results. With Google reviews, Google has developed what it feels is the ultimate review system.

How Do Customers Use Google Reviews?

In order for your business to get Google reviews from clients, your business must have an active profile on Google+. Your customers must also have an active profile on Google+ in order to submit reviews about your business. Unfortunately, the need for a Google+ account to utilize Google reviews has not caused a significant rise in Google+ registration. That means that, while it would be nice to get reviews from your clients, it may not happen very much because your clients simply do not use Google+.

Why Are Google Reviews Important?

Google reviews are important because they rank businesses based on the number and quality of the reviews the businesses get. Whenever your business shows up in Google’s local business search results, a quick snapshot of your Google reviews accompanies your company profile in the search listings. That means that Google reviews not only determine where your business shows up in Google search results, they can also help to make your business appear to be more reputable than the competition. When it comes to getting new customers, Google reviews can be extremely powerful.

How Do I Start Getting Google Reviews?

ASK FOR THEM! If you do a great job for your clients they will want to leave you reviews so the key is just to ask. The good thing about Google reviews is that anyone can see them, whether they are on Google+ or not. Since the number and quality of your Google reviews has a direct effect on where your business shows up in the Google search results, it is a good idea to start implementing a Google reviews strategy in your Internet marketing plan.

Google reviews is an attempt by Google to make its Google+ social network more relevant. Whether you like Google+ or not, the broad-reaching effects of getting positive Google reviews means that you should get your company a Google+ account and plan on having a professional Internet marketing company put a Google reviews program together for you. Google reviews can be the thing that separates your business from the competition in the Google results pages.

3 Reasons Why You Cannot Create Your Own Keyword List

As a professional Internet marketing firm, we hear a lot of reasons as to why people try to save money by doing their own SEO and website marketing. The truth is that successfully marketing any website requires professional strategy and years of experience. You can either waste your time trying to do it yourself, or you can make the most of your time and hire our marketing professionals.

One of the most important elements of any successful Internet marketing campaign is the keyword list used in pay-per-click campaigns and the website content. Good keywords show up all over your website and they play a huge role in getting you a premium position on the search engine results pages.

Unfortunately, creating keyword lists is one of those tasks that too many website owners look at as a DIY project. There are three good reasons why creating your own keyword lists is doing more harm than good and limiting the exposure your website is getting.

You Need Long-Tail Keywords

Google has changed its search algorithm so much over the past few years that the mere idea of keywords has changed drastically. Keywords used to be one or two words used as primary or secondary keywords to drive traffic. There was a time when multi-word phrases were shunned by the Internet marketing world.

But long-tail keywords are now the norm, and they are not easy to create. It takes a professional’s touch to create keyword phrases that will drive traffic and give your website the exposure that it needs to increase your revenue.

You Need To Understand Google

Google currently has three primary algorithms operating (Panda, Hummingbird and Penguin) that all have different effects on how Google views keywords. Google has developed complex and advanced algorithms that are looking for very specific elements of your content that will help to match up search queries with what your website has to offer. If you don’t understand what Google is looking for with keywords, then you have no way of creating keywords that will be effective.

Our professionals follow each and every change that Google makes and we work hard to develop marketing plans that get your website the best possible position on the search engine results pages. It is our job to understand Google and believe us when we say that it is a full-time job.

The Idea Of Primary And Secondary Keywords Is Changing

Primary keywords used to put your website in a general pool of search results, and then secondary keywords helped to narrow down your appeal to a specific audience. Using primary and secondary keywords used to be an effective way to get your website plenty of exposure to all of your target audiences.

But as Google continues to change its algorithms, it is also changing the effectiveness of the primary-secondary keyword model. As a professional marketing firm, we understand this new dynamic and we can use our experience to help you expand your customer base and increase revenue.

Internet marketing used to be something that website owners could do on their own and find a small level of success. But as Google and the other search engines make things more complex in the search world, the concept of keywords changes and Internet marketing is no longer a DIY project for website owners.

Call our experts today and we will start a program to develop keywords that will drive more traffic to your site and bring your website the kind of exposure you need it to have.