Uniforms are commonly associated with students, police and fire fighters, but they’re also becoming an increasing social norm in the business world as well. There are several reasons for that, some of which we’ll outline today. Whether or not you’ve ever contemplated a move to uniforms or some sort of a more formalized dress code, every business owner should consider introducing them to their company.
Uniforms passively promote your brand – When your staff is out in public, it not only identifies your company, but also serves as a walking advertisement – to both the people you plan on working with and the people who they’re merely saying ‘hi’ to. It offers a tremendous value, especially to companies with limited advertising budgets.
Uniforms improve security – For bigger businesses with multiple employees, it can help you quickly distinguish between who should – and shouldn’t – be there. In addition, uniforms can deliver functional benefits – like wearer safety. For example, flame existent work wear can help prevent accidents and injuries associated with electrical flashes or flares. Whether it’s physical safety or more of a traditional security setting – uniforms can make you, your business and your workers safer.
Uniforms improve team spirit – Humans have an intrinsic desire to want to be a valued part of a team, group or organization. Having uniforms can foster a spirit of togetherness that improves worker morale and productivity.
Uniforms say ‘competence’ – Uniforms can help inspire confidence in the consumer by announcing that the employee is a professional with knowledge and a willingness to help. A uniform puts the force of your brand’s reputation behind your employee, making them look reliable and trustworthy. It’s also nice for the customer to know who is who on a sales floor. We’ve all been asked for help at a store where we didn’t work. Uniforms can ensure that things like that don’t happen.
Cost savings – By providing your employees with uniforms, there can be financial incentives. Since employees won’t have to fork over substantial chunks of their monthly wages to buy work clothes, they’ll save money. There’s also the social cost savings as well. As clothes are a significant class differentiator, uniforms can convey a sense of unity and equality, thus allowing you to mitigate some of the effects of jealousy and tension that can be created. Removing that element helps create a healthier work environment and promotes better employee-to-employee relationships.