3 Myths About Video Marketing Dispelled

Any Internet marketing expert will tell you that there is significant value in adding video to your website, but there are those nagging doubts that pop up to prevent you from utilizing videos. Every marketing process has its myths and misconception, but few myths are more damaging than the myths about video marketing that prevent website owners from investing in it. There are three myths in particular that put the most doubt into website owner's heads and those myths need to be dispelled immediately.

"Videos Cost Too Much To Make"

When a website owner throws this statement at an Internet marketing expert you can almost see the marketing expert trying to stop themselves from biting their own lip so hard they bleed. Most of the videos that go viral and get millions of views are done by smartphones under horrible conditions. Does that mean that you should make smartphone videos for your website? No, it means that people care much more about the content of a video than the production.

Anyone can make a high definition video and edit it with software as simple as Microsoft's Movie Maker to make something that can be posted on a website or on YouTube. You could make 30-second product videos that would double your sales and do quick YouTube commercials that will drive more traffic for the cost of one high definition video camera.

"I Need Actors To Make Good Videos"

We all want Morgan Freeman to narrate our corporate videos, but not every company can afford Morgan Freeman's services. The truth is that you can make a series of successful videos without ever showing a human being. Product videos do not need any human interaction and you can use one of the many free animation sites to make animated videos that are funny and informative.

The other part of this myth that needs to be dispelled is that not every person in a corporate video needs to be a trained actor. Do you have employees that are enthusiastic and like to be the center of attention? If not, do you know people like that in your circle of friends or family members? While it would be nice to hire actors to make corporate videos, it is far from a necessity.

"I Have No Use For Videos"

This is another common myth that makes Internet marketing experts want to bite their lips to avoid saying something they will regret. If you have products to sell, then you have a use for videos. If you have a website that needs to bring in new traffic on a regular basis to remain successful, then videos can help your website to generate more revenue.

The evolution of technology has made it possible for anyone to make good videos and post them to their websites. Creative people can develop entire video marketing campaigns on what look like smartphone videos and get those videos to go viral. Internet users love videos and that means that your business has plenty of use for videos.

If you are not using every possible marketing tool to draw traffic to your website, then your business is getting left behind. Videos are not only a lot simpler to make and use than you think, but they can also be extremely powerful brand enhancement tools when they are utilized by a professional Internet marketing expert.

 

Online Marketing Using Videos

According to Cisco, by the year 2017, 69% of consumer internet traffic will be from online video. If you think about it, that makes a lot of sense - video is a great way to satisfy the people's information and entertainment needs. Not only do they obtain the information they want, but they also become visually engaged in what you're presenting to them. 

Here are some simple tips to get you started in using videos to drive more traffic to your website:

Use the Basics to your Advantage

Although you don't need to hire a professional videographer to shoot your videos, you do need to remember the very basics of lighting, audio and camera to make a polished video.

  1. To see what you're presenting, make sure that sufficient lighting is available on the person or the object that's on camera. There's nothing more annoying than not being able to see the expressions on the presenter's face or the details of the item being shown.
  2. In conjunction to presenting, ensure that a microphone is available to catch the presenter's voice. You wouldn't want your customers to miss out on the important information you're promoting.
  3. While filming, ensure that you're holding the camera steadily and avoid quick and jerky movements. If you have the funds, invest in a camera stand so you don't have to hold it up throughout the filming process.
  4. If you're the one presenting, keep it simple and always look at the camera. This is your way of keeping eye contact with your customers. Emotions are contagious, so remember to be passionate and excited about what you're presenting. 

Incorporate Social Media

Once you have edited your video, use the different social media pages to distribute and post your videos; this may include posting it on Facebook, Twitter, Instagram, Pinterest and YouTube. Remember that the more outlet you have, the more likely people will stumble upon your page and view your video.

Add Links

After people watch your videos, they will likely want more information about the ideas and/or items that were presented. This is your chance to re-direct them to your website. Often people visiting a website can be converted to a customer. But even if visitors don't end up purchasing anything, the traffic to your site means an increase in ranking in search engines.  

Content 

Remember, use videos as your voice to the online community. You don't need a complicated idea or expensive production to make a compelling video. A simple "how-to" of the products you're selling will be useful to your customers. Customers enjoy watching simple and creative videos of products they have recently bought and its many uses - take advantage of that.

The process of making a video may seem like a daunting task, but research has shown that it is an effective medium in reaching your audience. Use the above tips and get started on filming your online video now!