Content Marketing for Small Businesses: 9 Essential Tips

In the dynamic world of digital marketing, content is the kingpin that can transform your small business into a recognizable brand. At Tom&Co, we understand the challenges faced by small business owners. In this blog post, we're unraveling nine essential tips to supercharge your content marketing strategy and help your business thrive in the competitive online arena.
Know Your Audience
1. Buyer Personas: Creating Your Ideal Customer Profiles - Understand their demographics, interests, and pain points.
2. Audience Research: Delving Deeper into Customer Behavior - Analyze online habits, preferences, and the content they engage with.
Craft High-Quality, Relevant Content
1. Valuable and Informative Content: Educate and Add Value - Provide solutions, tips, and industry insights to establish authority.
2. Originality and Uniqueness: Stand Out from the Crowd - Develop unique angles, storytelling, and perspectives to captivate your audience.
Embrace Various Content Formats
1. Blog Posts: Your Platform for In-Depth Discussions - Cover industry trends, how-to guides, and expert opinions.
2. Videos: Engage and Entertain Through Visual Storytelling - Showcase products, share behind-the-scenes, and host tutorials.
3. Infographics and Visuals: Simplify Complex Ideas for Easy Digestion - Present data, statistics, and processes in visually appealing formats.
Leverage SEO Best Practices
1. Keyword Research: Identify Relevant Keywords for Your Niche - Use tools like Google Keyword Planner to find high-impact keywords.
2. On-Page Optimization: Optimize Content for Search Engines - Include keywords in titles, meta descriptions, and headers for better visibility.
3. Quality Backlinks: Build Authority Through High-Quality Link Building - Collaborate with reputable websites and influencers to earn quality backlinks.
Engage with Your Audience
1. Social Media Engagement: Foster Communities on Social Platforms - Interact, respond to comments, and participate in discussions.
2. Responding to Comments and Feedback: Establish a Dialogue - Address feedback, answer questions, and acknowledge customer input.
Measure and Analyze Performance
1. Track Key Metrics: Monitor Crucial Data Points - Monitor website traffic, engagement, conversion rates, and social media metrics.
2. Use Analytics Tools: Leverage Insights from Google Analytics and Social Media Platforms - Understand user behavior, popular content, and demographic information.
Stay Consistent and Persistent
1. Consistent Posting Schedule: Establish a Content Calendar - Plan and publish content regularly to maintain audience engagement.
2. Persistence in Engagement: Nurture Long-Term Relationships - Cultivate a loyal audience by consistently delivering value and engaging content.
Conclusion
Incorporating these nine essential tips into your content marketing strategy can significantly enhance your small business's online presence. Remember, content marketing is not just about promotion; it’s about building relationships, providing value, and establishing trust with your audience. Embrace these strategies, stay consistent, and watch your small business thrive in the digital world.

Ready to transform your content marketing strategy? Contact Tom&Co today! Our team of experts is dedicated to helping small businesses reach new heights through powerful content marketing. Let’s craft a strategy that resonates with your audience and propels your business towards unparalleled success!

Choosing The Right Marketing Channel for Small Businesses

In the vast landscape of marketing options, selecting the right channel for your small business can be a game-changer. At Tom&Co, we recognize the challenges small business owners face, which is why we’ve crafted this comprehensive guide. Let’s navigate the intricate world of marketing together and find the channel that suits your business like a glove.
Understanding Your Audience
1. Customer Demographics: Knowing Your Audience Beyond Numbers - Age, Gender, Location, Interests: The Pillars of Audience Understanding
2. Consumer Behavior: Unraveling Buying Patterns and Preferences - Online Habits, Purchase Triggers: Insights into Decision-Making
3. Competitive Analysis: Learning from Competitors’ Triumphs and Mistakes - Effective Strategies, Failed Attempts: What Can We Emulate or Avoid?
Exploring Various Marketing Channels
1. Social Media Marketing: Building Relationships and Brand Loyalty - Facebook, Instagram, Twitter, LinkedIn: Where Does Your Audience Reside?
2. Content Marketing: Crafting Compelling Narratives and Valuable Content - Blogs, Videos, Infographics, Podcasts: What Resonates with Your Audience?
3. Email Marketing: Nurturing Leads and Building Long-Term Relationships - Personalized Campaigns, Automation: How to Keep Your Audience Engaged
4. Pay-Per-Click (PPC) Advertising: Ensuring Your Investments Yield Returns - Google Ads, Bing Ads, Social Media Ads: Which Platforms Are Worth It?
5. Influencer Marketing: Leveraging Trust and Authenticity - Partnering with Influencers: Are They the Right Voice for Your Brand?
Assessing Channel Suitability
1. Budget Considerations: Making Wise Financial Investments - Costs, ROI Analysis: What Can You Afford vs. What Will Bring Profits?
2. Channel Effectiveness: Separate Hype from Reality - Success Stories, Case Studies: What Aligns with Your Industry?
3. Resource Availability: Balancing Ambition with Realistic Capabilities - Internal Team, Outsourcing: What Can Your Business Handle Effectively?
Making an Informed Decision
1. Prioritizing Channels: Aligning with Business Goals and Audience Reach - Primary and Secondary Channels: Focusing Your Energy Where It Matters Most
2. Integration Strategies: Harmonizing Your Marketing Efforts - Cross-Channel Campaigns: Maximizing Impact through Synergy
3. Setting Measurable Goals: Defining Success and Progress Markers - Clear Objectives, KPIs: How Will You Measure Your Marketing Triumphs?
Monitoring and Adaptation
1. Real-Time Analytics: The Power of Data-Driven Decisions - Engagement Metrics, Conversion Rates: Understanding Your Audience’s Response
2. A/B Testing: Experimenting for Optimal Results - What Works Better? Continuous Refinement through Testing
3. Continuous Improvement: Adapting to Market Trends and Customer Feedback - Stagnation vs. Evolution: Why Your Strategy Should Always Be in Motion
Conclusion
Choosing the right marketing channel is more than a decision; it’s a strategic investment. By understanding your audience, exploring diverse channels, assessing their suitability, making informed choices, and continually monitoring and adapting, your small business can thrive in the ever-changing digital landscape.

Ready to make your mark in the digital world? Contact Tom&Co today! Our expert team is dedicated to helping small businesses navigate the complexities of marketing. Let’s craft a tailored strategy that propels your business to new heights. Your success story begins with the right marketing channel!

13 Local Marketing Strategies That Work

In today's competitive business landscape, connecting with your local community is paramount for small businesses. At Tom&Co, we recognize the power of local marketing in fostering strong community ties and driving business growth. In this comprehensive guide, we'll walk you through 13 proven local marketing strategies tailored specifically for small business owners.
Claim and Optimize Your Google My Business Listing
A. Claiming Your Space: A Step-by-Step Guide to Claiming Your Google My Business Listing B. Optimizing Business Information: Providing Accurate Details for Maximum Visibility in Local Searches C. Building Trust: Encouraging Satisfied Customers to Leave Positive Reviews
Local Search Engine Optimization (SEO)
A. Keyword Research: Identifying Local Keywords to Target Your Ideal Local Audience B. On-Page Optimization: Crafting Engaging Meta Tags, Headers, and Content for Local Relevance C. Local Link Building: Cultivating Partnerships with Local Businesses for Quality Backlinks
Harness the Power of Local Social Media
A. Platform Selection: Choosing the Right Social Media Platforms for Your Local Audience B. Engagement Strategies: Building Genuine Relationships Through Interactive Content and Conversations C. Targeted Advertising: Running Location-Specific Ads to Reach Your Nearby Customers
Host Local Events and Promotions
A. Event Planning: Organizing Community-Centric Events to Strengthen Local Connections B. Exclusive Offers: Creating Limited-Time Promotions and Discounts to Attract Local Customers C. Collaborative Partnerships: Joining Forces with Other Local Businesses for Joint Events
Implement Localized Content Marketing
A. Community-Centric Content: Crafting Content Tailored to Local Interests and Needs B. Customer Spotlights: Sharing Success Stories of Local Customers to Build Trust C. Local Guides and Tips: Providing Valuable Local Insights to Position Your Business as a Community Resource
Mobile Optimization for Local Searches
A. Mobile-Friendly Design: Ensuring Your Website Is User-Friendly on Mobile Devices B. Quick Access Information: Offering Easy Navigation and Clear Calls-to-Action for Mobile Users C. Geotargeted Ads: Utilizing Location-Based Mobile Ads to Reach Your Nearby Audience
Utilize Local Directories and Review Sites
A. Directory Listings: Submitting Your Business to Local Directories and Niche Websites for Visibility B. Online Reputation Management: Monitoring and Responding to Customer Reviews to Build Credibility C. Localized SEO for Directories: Optimizing Your Listings for Local Keywords and Relevance
Collaborate with Local Influencers
A. Identifying Local Influencers: Researching and Connecting with Influential Figures in Your Community B. Authentic Partnerships: Collaborating with Influencers for Genuine Product Reviews and Campaigns C. Community Events: Sponsorship and Participation in Local Events Through Influencer Partnerships
Support Local Causes and Community Initiatives
A. Community Involvement: Active Participation in Local Charitable Events and Fundraisers B. Cause-Related Marketing: Aligning Your Business with Local Charities and Initiatives C. Community Sponsorships: Supporting Local Schools, Sports Teams, and Community Centers
Monitor and Adapt Your Strategies
A. Data Analysis: Utilizing Analytics Tools to Track the Impact of Local Marketing Efforts B. Customer Feedback: Gathering Input from Local Customers to Enhance Services and Products C. Adaptation and Improvement: Making Data-Driven Changes for Continuous Growth and Community Engagement
Conclusion
A. Recap of Key Strategies: Google My Business Optimization, Local SEO, Social Media Engagement, Local Events, Mobile Optimization, Reviews Management, Influencer Collaborations, Community Involvement, and Data Analysis B. Emphasize the Community Connection: Building Lasting Relationships with Local Customers and Establishing Your Business as a Pillar of the Community C. Call to Action: Encouraging Small Business Owners to Implement These Strategies and Reach Out to Tom&Co for Expert Assistance

Ready to Transform Your Small Business Locally? Contact Tom&Co Today! Our Team is Ready to Craft Tailored Local Marketing Strategies for Your Business's Success! Let's Make Your Business a Local Favorite!

7 Tips for Successful Small Business Content Marketing

In today's digital landscape, content marketing stands as the linchpin of successful online businesses. At Tom&Co, we recognize the challenges small business owners face, and we're here to guide you through seven proven strategies that will revolutionize your content marketing efforts. Let's delve into the world of effective content marketing tailored for small businesses.
Know Your Audience: The Heartbeat of Your Strategy
A. Customer Profiling: Understand Your Audience's Needs, Interests, and Demographics B. User Personas: Develop Detailed User Personas to Tailor Content Precisely to Your Audience C. Market Research: Gather Insights Through Surveys, Interviews, and Social Listening
Develop a Unique Brand Voice: Your Identity in the Digital World
A. Brand Personality: Define Your Brand’s Character, Reflecting Friendliness, Professionalism, or Playfulness B. Tone of Voice: Establish a Consistent Tone that Resonates with Your Audience C. Storytelling: Weave Compelling Stories to Create Emotional Connections
Create Valuable and Relevant Content: The Heartbeat of Engagement
A. Educational Content: Offer How-To Guides, Tips, and Resources Relevant to Your Industry B. Entertaining Content: Craft Engaging Videos, Infographics, and Stories to Captivate Your Audience C. Problem-Solving Content: Address Common Challenges and Provide Practical Solutions
Utilize Various Content Formats: Diversify Your Engagement
A. Blogs and Articles: Share Insights and Expertise Through Informative and SEO-Optimized Blog Posts B. Visual Content: Enhance Engagement with Eye-Catching Infographics and Videos C. Interactive Content: Engage Your Audience Through Quizzes, Polls, and Interactive Tools
Consistent Publishing Schedule: Reliability Builds Trust
A. Content Calendar: Plan and Schedule Content to Maintain Consistency B. Frequency: Determine Posting Frequency Based on Audience Behavior and Industry Trends C. Quality Over Quantity: Prioritize High-Quality Content Over Frequent but Low-Quality Posts
Promote and Distribute Effectively: Spread Your Message
A. Social Media: Leverage Platforms to Share Content and Interact with Your Audience B. Email Marketing: Keep Subscribers Engaged with Content-Rich Newsletters C. Collaborations: Partner with Influencers and Businesses to Expand Your Reach
Analyze, Adapt, and Improve: Data-Driven Decisions
A. Data Analysis: Use Tools like Google Analytics to Track Content Performance and User Engagement B. Feedback: Listen to Customer Feedback and Integrate It into Your Content Strategy C. A/B Testing: Experiment with Different Approaches to Find What Resonates Best
Conclusion: Elevate Your Business with Strategic Content Marketing
A. Recap of 7 Key Content Marketing Strategies: Understanding Audience, Developing Brand Voice, Creating Valuable Content, Using Various Formats, Consistent Publishing, Effective Promotion, and Continuous Improvement B. Emphasize Content as a Gateway to Customer Engagement, Loyalty, and Business Growth C. Call to Action: Implement These Strategies Today and Transform Your Small Business’s Online Presence!

Ready to Revolutionize Your Content Strategy? Contact Tom&Co for Expert Guidance Tailored to Your Business! Your Journey to Content Marketing Excellence Starts Here.

50 Ideas for Your 2023 Small Business Marketing Strategy

Navigating the Marketing Landscape in 2023 Welcome to a new era of business possibilities! In 2023, small businesses are presented with unprecedented opportunities to thrive and grow. At Tom&Co, we understand the challenges and the excitement that comes with this dynamic landscape. In this blog post, we've curated 50 innovative marketing ideas tailored specifically for small business owners like you.
Embracing Digital Transformation
1. Revamped Website: Elevate your online presence with a user-friendly and visually appealing website. 2. Mobile App Development: Engage your customers through a customized mobile app for seamless interactions.
Progressive Web Apps (PWAs): Ensure your online presence is swift and efficient with PWAs for enhanced user experience.
Content Marketing Strategies
4. Video Marketing: Craft compelling video content to captivate your audience on social media and your website. 5. Podcasting: Share industry insights and expertise through your very own podcast series.
Live Streaming: Connect with your audience in real-time through live streaming sessions for product launches and Q&A sessions.
Social Media Innovations
7. Social Commerce: Enable direct sales through social media platforms, turning followers into customers. 8. Augmented Reality (AR) Filters: Create interactive and engaging social media campaigns using AR filters.
Short-Form Videos: Utilize platforms like TikTok and Instagram Reels for creative and concise marketing messages.
Personalized Customer Experiences
10. AI Chatbots: Provide instant customer support with AI-powered chatbots, enhancing user experience. 11. Hyper-Personalization: Tailor marketing messages based on individual customer preferences, boosting engagement.
Predictive Analytics: Anticipate customer needs and preferences through data-driven predictions for personalized marketing strategies.
E-commerce Strategies
13. Voice Commerce: Optimize for voice searches and capitalize on voice-assisted purchases. 14. Subscription Services: Introduce subscription-based models for recurring revenue streams and customer loyalty.
Social Shopping: Seamlessly integrate shopping features directly into your social media platforms.
Influencer and Partnership Marketing
16. Micro-Influencers: Partner with niche micro-influencers for authentic and relatable brand recommendations. 17. Collaborative Campaigns: Team up with complementary businesses for joint marketing initiatives, expanding your reach.
User-Generated Content: Encourage customers to create and share content, fostering brand advocacy and authenticity.
Data-Driven Decision Making
19. Big Data Analytics: Extract valuable insights from big data, guiding strategic decision-making processes. 20. A/B Testing: Experiment with different marketing strategies to identify the most effective approaches.
Customer Journey Mapping: Understand and optimize every stage of your customer's journey for enhanced satisfaction and retention.
Local Marketing Strategies
22. Local SEO Optimization: Boost your visibility in local searches by implementing effective SEO strategies. 23. Community Engagement: Participate actively in local events and initiatives to increase brand exposure within your community.
Localized Social Media Campaigns: Tailor your social media content to resonate with local audiences, strengthening your community bonds.
Sustainability and Social Responsibility
25. Eco-Friendly Packaging: Implement environmentally friendly packaging solutions, showcasing your commitment to the planet. 26. Cause Marketing: Support social and environmental causes through your marketing campaigns, connecting with socially conscious consumers.
Transparency and Fair Trade: Communicate your ethical business practices and fair trade initiatives, building trust with your audience.
Conclusion
Empowering Your Business in 2023 Embrace these 50 innovative marketing ideas to transform your small business in 2023. At Tom&Co, we're not just offering strategies; we're offering a partnership in your success story. Let's navigate this exciting journey together, embracing change, and shaping a prosperous future for your business.

Transform Your Business with Tom&Co Your journey towards success begins now. Implement these strategies and let Tom&Co be your guiding light. Together, let's elevate your business to unprecedented heights. Here's to your thriving business in 2023 and beyond!

50 Ideas for Your 2023 Small Business Marketing Strategy

A New Year, a Fresh Start

Welcome to 2023, where the marketing landscape is more dynamic and exciting than ever. Small businesses that stay ahead of the curve will thrive in this ever-evolving digital era. To help you shape a powerful marketing strategy, we've compiled 50 fresh ideas. From social media trends to innovative content formats, you'll find inspiration to propel your small business forward.

Social Media Brilliance

Social media continues to be a game-changer. These strategies will help you make the most of your online presence:
Live Streams: Embrace live videos on platforms like Instagram, Facebook, and YouTube to engage with your audience in real time.
Short-Form Videos: Leverage the popularity of TikTok and Reels to create catchy, concise videos that showcase your products or services.
User-Generated Content (UGC): Encourage your customers to create content about your business and feature it on your platforms.
Conversational Marketing: Use chatbots and direct messaging for real-time customer support and interaction.
Social Commerce: Explore platforms like Instagram Shopping to sell products directly through your social profiles.

Content That Converts

Content marketing remains a cornerstone of effective marketing. Try these tactics:
Interactive Content: Create quizzes, polls, and interactive infographics to engage your audience.
Podcasting: Start a podcast to establish your authority in your industry and connect with a new audience.
Personal Branding: Share your journey and insights to connect with your audience on a personal level.
E-books and Guides: Offer downloadable resources that provide value and capture leads.
Webinars and Workshops: Host online events to educate and engage your audience.

Email Marketing Excellence

Email marketing is far from outdated. Enhance your email campaigns with these strategies:
Segmentation: Segment your email list to deliver highly targeted content.
Storytelling: Use storytelling in your emails to create a deeper connection with your readers.
Interactive Emails: Incorporate interactive elements like polls, surveys, and games.
Personalized Recommendations: Use data to provide tailored product recommendations.
A/B Testing: Continuously test subject lines, content, and design for improved email performance.

SEO Strategies

Optimize your website's visibility with these SEO tactics:
Voice Search Optimization: Adapt your content for voice search to reach more users.
Local SEO: Enhance your local presence with Google My Business and location-specific keywords.
Featured Snippets: Aim to appear in featured snippets by providing clear and concise answers to common questions.
Video SEO: Optimize video content for platforms like YouTube, using descriptive titles and well-researched keywords.
Mobile Optimization: Ensure your website is mobile-friendly, as Google prioritizes mobile-first indexing.

Leveraging New Technologies

Stay ahead of the curve with these technology-driven strategies:
Artificial Intelligence (AI): Implement AI for chatbots, personalization, and predictive analytics.
Blockchain Marketing: Explore blockchain for transparent and secure customer data management.
Augmented Reality (AR): Use AR for interactive product previews and virtual try-ons.
Voice Assistants: Optimize for voice search on devices like Amazon Echo and Google Home.
QR Codes: Create dynamic QR code campaigns for easy access to your digital content.

Community and Partnerships

Collaborate and build relationships with these community-focused ideas:
Host Virtual Events: Engage with your community through webinars, networking sessions, and conferences.
Co-Marketing: Partner with other small businesses for joint marketing campaigns.
Micro-Influencers: Work with micro-influencers who have a highly engaged and relevant following.
Affiliate Marketing: Set up an affiliate program to expand your reach through partners.
Support Local Causes: Show your commitment to your community by supporting local charities and initiatives.

E-commerce Enhancements

Optimize your online store with these e-commerce strategies:
Personalized Shopping: Implement personalized product recommendations based on user behavior.
Enhanced Checkout Experience: Streamline the checkout process with features like one-click purchasing.
Subscription Services: Offer subscription options for products or services for consistent revenue.
Cross-Selling and Upselling: Recommend related products to increase the average order value.
Sustainability Initiatives: Promote eco-friendly and sustainable products.

Data-Driven Decisions

Use data analytics to drive your marketing strategies:
Customer Journey Mapping: Understand your customers' paths to purchase and tailor your marketing accordingly.
Heatmaps: Analyze user behavior on your website with heatmaps to optimize your design and content.
Customer Lifetime Value (CLV): Focus on retaining high CLV customers through personalized offers.
Predictive Analytics: Use predictive modeling to forecast trends and customer behavior.
Competitor Analysis: Keep a close eye on your competitors' strategies and adjust your approach accordingly.

Diverse Advertising Channels

Diversify your advertising efforts for broader reach:
Pinterest Advertising: Utilize Pinterest's visual platform for creative marketing.
LinkedIn Advertising: Connect with professionals through LinkedIn ads.
Snapchat Advertising: Engage with a younger audience on Snapchat.
Native Advertising: Blend your ads seamlessly with the content on various platforms.
Content Syndication: Share your content on platforms like Outbrain to reach new audiences.
Sustainability and Social Responsibility

Align your small business with sustainability and social responsibility:

Eco-Packaging: Use sustainable packaging materials to reduce your environmental impact.
CSR Initiatives: Implement Corporate Social Responsibility programs and communicate your commitment to social causes.
Transparency: Be open about your business practices and sustainability efforts to build trust

How web design impacts content marketing

Content marketing is currently one of the most successful marketing strategies. It will help if you have a robust online marketing plan to make your marketing successful. And, believe it or not, your website design plays a significant role.

But how web design impacts content marketing? Well, You must be careful when developing your website or hiring a web design agency. Web design has an impact on various parts of your online business visibility. 

A company's choice of design affects how a potential customer views them. The first impression of a brand depends upon various factors, including style and color selection. 

Thus, it means that poor design, or a lack of structure, may cause visitors to look for alternative firms. As a result, your company's web design poorly affects various elements, especially content marketing.

Let us talk in detail how web design impacts content marketing today.

What is Content Marketing?

Content marketing is the process of producing valuable content that indirectly promotes a brand. It sparks readers' interest by offering pertinent details related to the brand. Using content marketing to raise brand exposure and engagement is common practice. 

Also, it draws in customers or users, produces sales leads, or encourages sales and revenue. Content marketing is one of the most crucial components of search engine optimization (SEO), and as you SEO marketing strategy allows you to rank higher in search results.

How Web Design Impacts Content Marketing 

For brands, appearance is everything. The consumer is still at the center of everything in modern marketing. New tools and technology automate operations for efficiency or enhance analytics and data collection. 

Still, one can never deny the importance of web design in content marketing. Here are five ways that web design affects the success of content marketing.

Your Website is the Face of your Business 

A website is a digital business card, only more versatile. It is among the best platforms for increasing the consumer base. The public face of your business is your website. 

When potential consumers search for you or your company on Google, they land on your website. Building a solid and attractive website that offers the appropriate information and can persuade visitors to become clients is essential.

Looks are important. Your content and brand will be worth less on a website that doesn't appear friendly. Even if the content is excellent, people won't feel persuaded to stay and read it if it looks unpleasant.

Users are more selective about the information they read today due to the dozens of options available. They'll use the expression, "judge the book by its cover." They'll form their first impression based on how you offer your content. This is how web design impacts content marketing.

Builds Trust and Credibility 

Credibility is one thing you'll need to convert more website visitors. Customers can tell you are secure and reliable if you have credibility. Without it, it is hard to create more leads, sell more goods, or draw more visitors.

The legitimacy of a website is a problem for almost all businesses. Visitors to websites are suspicious right away. Unknown people are dangerous. It would be best to persuade website visitors before they are willing to place a wager on your company.

Visitors to your website are trying to find a cause to depart. In actuality, the majority of users exit online pages within 15 seconds. Websites with strong value propositions will keep visitors' attention for longer.

Here are a few pointers to assist you in increasing the trust and trustworthiness of your website's users.

Enhance Readability and Engagement 

Numerous factors affect readability. The font, spacing, colors, and pictures on a page will all affect how simple it is for users to read. High conversion rates are more likely to be the outcome of website readability.

Visitors won't stay on a web page they don't understand or find valuable for too long. They want to locate the information or data they require as soon as feasible. Hence, it's crucial to have concise content and a design that makes it simple for readers to understand.

Everything on a website, including blog entries, service pages, landing pages, and price pages, must be readable.  It will help if you use an approachable manner to write all material on your website. This explains how web design impacts content marketing.

Utilizing online tools like Hemingway Editor is one method of evaluating readability. This tool assesses your content's reading level based on the grade level. Additionally, it offers advice on how to make your text more readable.

Essential Tips to Increase Website Readability and Engagement

To improve your reading experience, consider the following suggestions for web design:

  • Make your fonts large. Online readers do best with larger fonts, ideally between 16 and 18 points.
  • Apply the correct line height. Ensure the line height is 100% of the chosen font size.
  • Think about the color contrast deeply. A wise color scheme displays text well to readers.
  • Make content that users can scan at first sight. Be mindful of the sentence length, and utilize headings and bullet points whenever possible. 

Boosts Conversion 

Having a beautiful website is only one aspect of web design. It also involves employing the appropriate visual or written elements to persuade visitors to take action. Content marketing draws users to a website. 

Adding visual components like photos, animations, videos, GIFs, and forms boosts user interaction with the pages. You can also add optical elements like movies, charts, and infographics, to make the material more attractive for your readers.

Check if the web design is adjusted to accommodate the addition of a new block after an update. Keep the design from moving or shifting while the element loads.

Provides a Great User Experience 

The best aspect of any website is, without a doubt, its usability. After all, users and visitors are the reason for the website's existence. There is nothing more to ask for if the UI is intuitive for them. 

Consequently, there are a few things that the designer should consider:

  • The website needs sections and categories to accommodate different contents. It will make the website catchy to the public.
  • Additionally, the layout should guarantee that the browser is always available at the top. Users, at a glance, get the information they need.
  • There should be appropriate space in the content. The usage of white space improves the content's legibility. Moreover, it facilitates the audience's ability to interpret and grasp the information presented.
  • A logical flow of information should also be present.

Enhances Accessibility 

Another way how web design impacts content marketing is how it enhances the accessibility for the users. 

A person can utilize and browse your website with ease if it has a superb web design. Even the best-crafted information is pointless if your intended audience cannot access or find them. Your visitors can access the pages they need using an intuitive web design instead of using their mental resources.

A corporate website should provide its customers with the information they require promptly. It is a waste of their time to make them browse through pages. They will only spend time browsing relevant stuff. Instead, they'll probably leave and get what they need on a rival website.

These components should be visible on your website:

Consider how the user will feel. Will the new users be able to find their way to the website? Do they get desired information for what they land on a random page? Do they have any directional breadcrumbs on your website?

Consider novel approaches to the layout and style of your website. It will help you to access the interests of your intended audience. Place yourself on one of them and examine the user interface of your website from their point of view.

Conclusion - How Web Design Impacts Content Marketing

In essence, the importance of content marketing and site designs are the same. Businesses are now embracing internet marketing to a large extent, and it's not the only marketing term you should know. Still, it would be best if you did everything in your capacity to align your marketing with your business goals. . User expectations have increased along with technology and tool development. 

Changes to your website's design will significantly impact your content marketing initiatives. A website should be content-friendly and accessible from both desktop and mobile devices.

Web design and content marketing are closely related. You want users to feel at home because they are entering your home. Therefore it's in your best interest to meet and surpass user demands now that you know how web design impacts content marketing. 

How To Use TikTok To Promote Your Business

One of the significant challenges of entrepreneurs is how to advertise to the right audience using the right platform. The number of Tik Tok users continues to increase enormously, with over 1.3 billion users globally and over 80 million users in the United States, making it one of the top platforms entrepreneurs should consider for advertising.

Tik Tok can be great for advertising based on your enterprise and target audience. For example, for businesses targeting young persons, TikTok will be a great platform as over 81% of Tik Tok users are below the age of 39.

If Tik Tok is one of the platforms where you want to do your marketing, getting started may be overwhelming for you as several questions will be on your mind on how to get started. This article gives you insights and details on using Tik Tok to promote your business.

1. Know What TikTok Is About

One of the primary reasons some marketing strategies fail is because entrepreneurs have not studied the platform they intend to use. For instance, if you want a platform to reach out to people aged 60-75, TikTok may not be the right platform for you. Get to know the demographics, the content that generates views, and what the audience wants to watch.

The contents with the highest views are entertainment-inclined and fun. Tik Tok is not about sharing content discussing sales and products without fun or entertainment infused into it. Publish content that will interest the young audience, and you're on the right path.

2. Publish Entertaining Content

As you already know, the more significant percentage of TikTok users are generation Z. The platform is about being innovative and creative, developing entertaining content, and using it to promote your business.

Using Tik Tok does not require you to have filmmaking cameras; with your smartphone, you can creatively develop entertaining videos that fit the style of your business.

3. Introduce Fun Hashtags

Developing fun and entertaining videos creatively is not enough. You need to get people to view, and you do that by introducing a hashtag challenge that will help your videos trend, promoting your brand.

Be creative with your hashtag. Also, you can encourage people by offering gifts to those who use your product or service, then record and upload them using your brand's hashtag. That increases your followership, engages your audience, and promotes your brand.

4. Leverage Advertising On Tik Tok

Another way to promote your beans on Tik Tok is by leveraging the advertisement plans offered by Tik Tok. There are currently four advertising plans on Tik Tok that businesses can leverage for promoting their brands; hashtag challenges, branded lenses, infeed native content, and band takeovers. Use a plan that is most suitable for the niche of your business.

5. Make Use Of Influencers

Young people are influenced mainly by what is trending or what an influencer is saying or doing. Therefore, use influencers with large followership that is your target audience.

Big brands usually engage the top influencers to promote their businesses. These influencers help them generate traffic, increasing their sales, brand awareness, and engagement.

Get On Board Now!

What are you waiting for if the Tik Tok audience is ideal for your business? Take advantage of the large global population of TikTokers to promote your business.

If you're ready to start, working with an expert will be your best bet. Call or perhaps fill out our contact form to book an appointment.

5 Tips To Improve Your Content Strategy

Content is king in today’s digital environment and will not likely change anytime soon. So business owners have to be dynamic content creators or work with one known for being a powerhouse in their fields.

If you want to revamp your content strategy to boost brand awareness, sales, and conversion, the following five tips will make your efforts valuable in the long run.

1. Create shareable content

Content is only king when it’s valuable and resonates well with your audience. That way, your audience is more likely to share with their circle. Therefore, to get immense value for your efforts, you must provide content your audience wants to read.

It might not be a new idea or answer, but you can always take a different angle to connect with your audience. For instance, sharing a story, either of an employee or that of a customer, is the type of content that often pulls traction, and that’s because people love a good story.

2. Create learning materials

When your audience learns something new from your content, they are likelier to share, engage, and even take action when you call for it. That’s because they seek content that will resolve an issue or problem.

You might not have the luxury of sitting down to dish out learning materials as a business owner. But, that is why you mustn’t do it alone. All you have to do is work with an expert with experience in content marketing.

3. Guest Posting

Most marketers believe that guest posting is dead, but that is far from the truth when considering the benefits. Not only are you using this strategy to earn third-party validation, but you’re also gaining backlinks that could boost your page authority.

So, don’t hesitate to contact relevant sites and blogs in your industry and pitch a guest post idea. With guest posting, you’re merely killing two birds with one stone.

4. Make email signup easy

With email marketing, you’re making hay while the sun shines. Also, it’s an excellent strategy to get potential customers who might not be ready to make a buying decision at the moment.

There’s a chance they could make that decision later, so your emails will serve as a point to create anticipation. So, make signing up super easy, and you’ll be surprised how helpful email marketing will be to your content strategy.

5. Work with an expert

The best thing you can do as a business owner is to work with a content expert who understands your audience and is ready to help you create engaging content that sells. For the past few years, we’ve been working with numerous clients to scale and grow their businesses, and we can help you too. Feel free to contact us by calling or filling out our contact form to book an appointment.

5 Tips To Up Your Content Marketing Game

Content marketing is a full-time job; sometimes, you'll wonder how to stretch further and maximize your content marketing ROI. Your goal as a content marketer is to create compelling content that attracts, engages, and converts your target audience.

Content marketing is the new gold, and marketers are gravitating toward this marketing approach and finding success. However, the key is consistently creating and distributing valuable and relevant content to a defined audience.

Here are 5 tips to up your content marketing game:

1. Create quality content that ranks

Depending on your industry or niche, taking time to create content that your target audience will find valuable is key to ranking on Google SERP. You can do this is piquing your readers' curiosity with hints of what lies ahead, coupled with a promising introduction.

To keep your audience hooked, don't forget to tell stories to connect deeper. We're emotional beings and, thus, are more likely to remember a story about an event. If your content receives an engagement, that's a healthy signal that tells search engine bots that you need a raise.

2. Develop an editorial calendar

To stay on track and engage your target market, you need to publish content that resonates with them regularly. That way, they are coming back to devour more content. But what if you run out of content ideas?

That is where an editorial calendar comes in. With this tool, you can avoid most roadblocks that get in the way of producing and publishing content. For example, if you work with a team, have a meeting and write them topics you're planning to publish in the next few weeks or months.

3. Promote and distribute your content

Marketing is a scary topic to most business owners, so they'd rather work with a digital marketing agency or professionals than do it themselves. However, to pull traction, you must make a conscious effort to get your content out there.

Great content won't automatically find an audience. You've got work to do, and your calendar is there to guide you.

4. Work with an expert

Sometimes two heads are better than one. There are professionals with years of experience and a track record of success who can help you. You don't need to know everything when you can work with an expert in content marketing.

Our job is to help you grow and scale your business without draining yourself, and we're ready to not only create content and web copies that attract, engage, and convert your target audience. We'll also ensure they are published on time.

Feel free to call us or fill out our contact form to book an appointment. We can't wait to work with you.