4 Brands With The Coolest Newsletters

Why do companies use newsletters and what makes a newsletter effective? There are many ways to effectively use newsletters, but the most recent trend is to get more clicks for email marketing by including a newsletter. When a newsletter is effective, it can deliver important product information and help support an existing customer base. The…

5 Tips To Increase Your Click To Open Rates

A Click-To-Open (CTO) rate is the percentage of people who open a marketing email after they have received it. Reputable digital marketing companies only send emails to people who have opted-in to receive marketing pieces, but opting-in to getting marketing emails does not bind a recipient to open those messages. If you want to increase…

email

Does Email Marketing Really Work?

The short answer is, yes, but only if you are doing it right. In fact, according to MarketingSherpa, 91% of adults in the U.S. like to receive promotional emails from companies they do business with. In order to effectively conduct an email marketing campaign, you must be mindful of the consumer’s wants. The last thing…

Email Marketing

The Evolution of Email Marketing

If your company is still paying a digital agency to blast out tens of thousands of emails based on a geographic location using the same content, then you are wasting your money. Big data has allowed digital marketing experts to gain insights into consumer trends that had not been available in the past, and all…