There is plenty of information on how to introduce your company with a brochure, and how brochures add value to your product presentations. But it is hard to find convincing information on why you really need a company brochure as a means of general introduction. Most business owners understand the value of brochures designed specifically…
Sometimes success in business centers around who can call the most attention to themselves for the least amount of money. At a trade show, the company with the huge light show gets all of the traffic because it attracts a lot of attention. But there are ways to call attention to your company that are…
As you prepare your trade show booth for each upcoming industry event, you need to make sure that you are doing everything you can to accessorize your booth properly. As trade show experts, we understand how to bring attention to your booth without alienating any part of the audience. There is such a thing as…
To many business owners, getting printed t-shirts is one of the biggest marketing cliches around. But have you ever wondered why, if the idea of custom t-shirts is so common, there are companies that still print them? The reason is because custom printed t-shirts work and we can give you four good reasons why you…
There is the right way to make a good first impression with an important presentation, and there is the wrong way to do it. The wrong way involves using standard presentation folders with sticker and writing on them to try and give the impression that the folders were customized. The right way is to contact…
A trade show is a place where you can meet new customers, network with industry experts and find out the latest information on industry innovations. But if you want to really find success at a trade show, then you need a booth that will attract and interest people. We are experts at developing the ideal…
How many times have you been asked to describe what your company does and, no matter how hard you try, you still wind up with blank looks from your audience? But the moment you bring out a brochure, you suddenly see your audience’s eyes light up with understanding. A brochure is more than just some…
Rack cards are an affordable and easy way to market your business effectively. Between the wide range of finishing options to styling and cuts – the creative scope of what you can do with a rack card is enormous. If you feel nervous about putting one together – or find that you’re new to the…
In an age where everything and its mother is digitized, there’s still something to be said for having collateral that people can hold in their hands. As such, brochures are some of the most effective means of marketing communication you can deploy. With that being said, most brochures are – in a word – awful.…
Chances are if you’re reading this post that you’re considering creating a brochure for your business but you’re unsure of how to do it the right way in order to make sure you get the kind of response you want. After all, when you add up the costs of getting any piece of marketing collateral…