When Is It Time to Redesign Your Website?

You only have a few seconds to attract visitors to stay on your website or leave it without exploring further.

One of the reasons is that your website is loading at a snail’s pace or your website is poorly designed; no one wants to glance at it again. In comparison, if your web design is awesome and the loading speed is super fast, the traffic will keep coming and keep the readers engaged.

With the ever-changing technology and trends, you need to adopt it as early as possible to avoid being barren. You might ask When Is It Time to Redesign Your Website? When everything is working perfectly and in place.

The answer lies in several factors we will discuss in this post. Before we move forward, let’s take a look at what is a website redesign.

What is a Website Redesign?

Website redesign is revamping your website by changing structure, colors, content, elements, visuals, and navigation.

The better the website redesign, the chances of increasing traffic to the website increases. Furthermore, it will help reduce the bounce rate, which is

Without further ado, let’s dive straight into why redesign your website.

Why Should I Redesign My Website?

As we mentioned earlier, designing a website depends on several factors and is not limited to poor layout or a high bounce rate.

Here are a few reasons to redesign your website.

Unresponsive Website Leads to Losing Traffic

The majority of website traffic is driven from mobile devices instead of laptops or desktops.

In the fast-paced era, everything is done on the go.

From shopping to sending emails and video conferences to doing research, you won’t bother opening your laptop to do petty tasks.

Smartphone helps you research, manage short video calls, and edit documents on the go. So if your website is unresponsive, you are losing a major chunk of traffic.

Have you ever accessed a website on your smartphone with buttons and navigation overlapping, images hovering over text, and popups that appear out of nowhere?

We assume you may have visited such a website for once.

If you want to give your visitors such an experience, don’t bother redesigning your website. However, to avoid losing traffic and poor user experience, make sure to redesign your website as early as possible.

Look at the statistics below if you are in the state of delusion.

Redesign Website to Improve Navigation

Redesigning your website is just not for the sake of improving the looks and feel of your website.

It has a lot to do with the seamless user experience and offering ease to visitors in finding pages, links, and other related elements. For instance, if a new user accesses your website for the first time, he/she might be looking for the “About Us” page to learn more about the company.

But what if the visitor has to navigate the website completely to find the desired page – would it not be frustrating for him/her? If important pages and other elements are hard to navigate, you must seriously consider redesigning your website.

Visitors come to your website for specific purposes and reasons. And if you fail to deliver what they are looking for, they might head to your competitor.

Moreover, one of the reasons to improve site navigation is that Google also finds it challenging to crawl your website. It heavily relies on the structure of your website and evaluates how it fulfills its purpose.

The easier it is to navigate your website, the better Google will crawl your web pages.

Poor Web Design Affects SEO

Several factors affect SEO and the ranking of your website.

One of them is a poor design which ultimately leads to a high bounce rate, website speed, readability, unresponsive, and poor user experience.

If your website is not getting traffic even after writing well-optimized blog posts, creating high-quality backlinks, and applying on-page SEO, you must redesign your website.

Make sure to redesign a website in such a way that is not only responsive but also a structure that helps Google and visitors to navigate with ease.

In addition, you also need to fix broken and missing elements such as 404 pages, non-functioning buttons, proper URL structure, and heavy images that take too much time to load.

Website Takes Time to Load

Website loading time will make or break your visitors.

Here’s what statistics tell about website loading time.

 It is believed that the attention span of the human brain is about 8 seconds.

Whether it be images, text, or videos, you can never grab visitors’ attention if the time is wasted in loading.

They might head to some other websites loading faster and prefer purchasing from them.

A slow website leads to poor user experience, and one of the reasons for slow site speed is the non-optimization of images. Make sure when redesigning your website, to start optimizing images from the beginning. Also, optimize your images when you put fresh content on your website.

And if you want to display a video on your website, upload it on a third-party website like YouTube and embed the code on it.

You must be vigilant about not leaving blank spaces or extra code when redesigning your website.

After you have redesigned your website, head on to Google PageSpeed Insights to check the speed.

Enter the URL of your website, and if the results are under 3 seconds, you have successfully achieved your goal.

Remember, website speed is one of the biggest Google ranking factors.

Don’t miss the opportunity and redesign your website to make it load faster.

Low Conversions

Up till now, you have learned much about when to redesign your website.

But what if everything on your website is perfect according to the scenarios discussed above, but there is a low conversion on your website?

For instance, Google Analytics shows visitors coming to your website, but the conversion rate is zero or negligible.

Visitors come to your website for a reason, and if they don’t take the desired action, there might be some reason behind it.

That is where redesigning becomes necessary and why good web design should be part of your marketing strategy.

When redesigning your website, put yourself in the shoes of visitors.

The best approach is to make use of Heat Maps to know the behavior of visitors on your website.

With the help of heat maps, you can;

Rebranding Your Website

Do you find inconsistency in your design across pages, or you want to rebrand your website from scratch (logos, banners, taglines, mission, and vision)

If you have an inconsistent look and feel on different website sections, you must fix it as early as possible.

Visitors might get confused if they are redirected to another website or some malicious page.

Design inconsistencies are commonly found on websites that have scaled up over the years.

If your website is also one of them, you must implement brand styles and guidelines to give your site a unified look.

It includes fonts, icons, color palettes, button styles, and more.

One of example of website redesigning is MailChimp, which completely changed in 2018.

The email marketing website was redesigned by adding a new logo, changing the brand color, and including a stylish serif typeface.  

If you are considering rebranding your website from scratch, just like MailChimp did, redesign your website now. 

Your Website is Rich on Text

Have you ever visited a website with all text and no visuals?

Wasn’t it looking outdated and muddled, leaving no clue what it is all about and how to navigate to different sections?

Plus, the strain it had on your eyes. 

If your website is also one of its types, it’s time to consider redesigning your website.

We live in a world where videos, images, and infographics are highly impactful, especially when taking action.

Rich text websites are not easy on the eyes, and getting lost in the buzz of words would be normal for any visitor.

Moreover, without including graphics would result in misreading the text.

One of the reasons to revamp your rich text website is that visitors might find it challenging to find call-to-action buttons.

For instance, it may block visitors from clicking the button to purchase a product, fill out the form to receive freebies, or download an eBook to learn more about your product/service.

No matter what action you wish your visitors to take, it may take longer on a rich-text website compared to a graphic website.

As mentioned earlier, the average attention span is 8 seconds.

Make sure to grab the attention as soon as the visitors access your website and help them to take the desired action.

Adding Functionality to Your Website

Your website should be easy to navigate, user-friendly, and easy to understand.

As time passes, your website traffic grows, and you need to scale it up by adding extra features and functionalities.

For instance, if you want to add content in different languages or integrate a chatbot for better customer support, you need to redesign your website to make it easy for visitors to navigate.

Updating Your Website is Hard

In today’s digital age, you need to keep your website fresh and updated with content.

At least if you are solely relying on organic traffic, updating blogs and resources should be a breeze.

However, if you find it difficult to update your website frequently, you need to redesign it with a professional web design agency without further waiting.

Some of the popular Content Management Systems like WordPress have made it easier to update the website frequently.

You need to make things easier by shifting to a content management system and designing it according to your requirements.

Or simply let your developers and designers take charge and make it easier for everyone to update content from the backend

How Often to Redesign Website?

The question how often should you redesign your website might be mocking you because it takes loads of effort, time, and money to revamp it.

It is not a hard and fast rule, but generally speaking, redesigning your website should be done at least after every two to three years.

The reason is that most of the design trends change over time and need to be updated to stay competitive.

In addition, many website elements like images, content, videos, buttons, call to action, colors, and branding must be changed over time.

Staying competitive and up to the standards of Google as well as visitors/customers is why website redesigning must be done after every two to three years.

When Is It Time to Redesign Your Website? Final Thoughts

In this post, we have discussed what website redesigning is, why redesign your website, and how often to redesign your website.

Don’t be reluctant to take a step toward redesigning your website.

Yes, it indeed requires a lot of time, effort, and money, but the output is fruitful.

But website redesigning will have a huge impact in terms of revenue, traffic, and building credibility among the target audience.

You can also find plenty of tools online to evaluate your website’s design and give recommendations.

Once you have redesigned your website, it is important to check the performance of your website regularly.

Not only will it help in improving traffic and rankings, but it will also save you money from fixing the issues and resolving problems. 

Small Business Online Presence

What era could be better than today’s digital age, when small businesses can promote themselves globally without investing a fortune?

The Small business online presence is becoming more important than ever.

Brands, enterprises, and even solopreneurs invest time, effort, and money to build online presence.

The reasons are obvious: most consumers prefer searching for products and services online instead of visiting in person.

Thanks to the internet’s founder, it is easier for us to access information in just a few clicks.

But before anything else, it is also important to know that small business struggle with online presence due to fierce competition. However, it does not mean you cannot successfully build an online presence for your small business.

Before diving into how to create online presence, it is important to know what online presence means.

What Does Online Presence Mean

Contrary to the belief, online presence means making a website, creating social profiles, and sharing content.

However, online presence is not just about creating a fancy website, adding content, and sharing it on social media.

Online presence includes all the entities that a business owns on the internet, whether it be content, videos, forums, social media, SEM, online directories, mobile and web apps, web design, infographics, and so much more.

It can be in any form or any medium where users interact with your business. But the idea behind creating an online presence is to be in front of billions of people searching for solutions in the form of products or services.

Digital presence for online businesses in today’s digital era is no less than a money-making machine. As billions of searches are performed daily, you cannot afford to miss your online presence.

Let’s talk about some of the statistics revealing how an online presence for small businesses can benefit them.

Online Business Statistics 2022

Online Business Stats

Benefits of Online Presence for Small Business

Digital presence for small businesses is not because everyone is doing and so should you.

As we have seen in the statistics previously, 92% of consumers visit business websites, not just for the sake of purchase.

Consumers visit websites to gain more information about businesses, products, and services offered and check existing customer reviews.  

Due to digital presence, most small businesses have scaled up to multimillion-dollar companies over the years.

So how could you benefit from digital presence as a small business?

Let’s take a look at some of the benefits of online presence for small businesses in 2023 and beyond.

Starting Cost is Low

Unlike traditional marketing and business, online businesses can be started at a minimum cost.

Imagine opening an electronic store near your area selling smart devices, home appliances, and other tech gadgets. Firstly you need to rent a place where you could showcase your products.

Once you have set up the store, you need to hire human resources to manage various departments, from sales to inventory management and handling accounts.

Don’t forget to add other utilities such as electricity, internet, and other bills. Marketing and promotion are yet to be done. Roughly calculate the cost and see how expenses would go up, up, and beyond your reach.

Now imagine building your online presence for your small business.

Unless you are not going for paid ads, most of the marketing can be done for free.

For instance, creating a Facebook page for your business, an Instagram account to reach the target audience, or sharing pins on Pinterest to promote your business are all free.

You only need to pay for buying a domain and hosting for your website. If you could single-handedly manage it, you don’t even need to incur extra costs to hire someone to manage and look after your website.

The same goes for social media marketing, email marketing, and Search Engine Optimization. Many small businesses developed during the COVID-19 pandemic, and that too with the power of digital and online presence.

Market Reach Expands Globally

Online presence for small business comes with many benefits, which includes global reach.

Once you set up your business online, it frees you from geographical constraints. As the world has transformed into a global village, an online presence allows you to break the shackles of borders.

It allows you to reach a target audience globally, whether it be related to consumer products or services.

However, to reach the target audience globally, you need to increase your web presence across different platforms such as forums, directories, social media, and Web 3.0. Unlike traditional businesses, online businesses allow everyone to access your products/services 24/7.

Moreover, you don’t need to have a physical location to start an online business, but surely need to build credibility and trust among the global audience.

It could never be done without promoting yourself on platforms where your target audience is waiting for a solution.

Promoting to Right Audience

Unlike traditional marketing for small businesses, digital marketing works differently. You can try and test different strategies to look for results that bring maximum output.

For instance, if you use the traditional method, you might promote your product/service using telemarketing, flyers, brochures, and giveaways.

Once you invest money, there is no looking back.

Just take the example of printing thousands of flyers and brochures without knowing how well it works and whether your target audience got the message or not.

Printing and distributing flyers and brochures require some cost, which cannot be taken back. Digital marketing is way different than traditional marketing.

Whether you are a startup or an established business, you can try and test different strategies for a specific time.

You can adopt other methods and platforms if one strategy fails to reach your target audience. That too without blowing your money all at once.

Here are a few ways to reach out to potential customers through an online presence. 

Stunning Website 

Creating a stunning website is the cornerstone and first step towards reaching out your potential customers. 

Surprisingly, one out of three small businesses doesn’t have its own website.


A website is just like a store in the locality selling products that cater to consumers’ needs. 

However, your website cannot be found anywhere on the web unless you don’t optimize your web copies and blogs with target keywords. 

A website needs to stay updated and fresh with content to inform readers and convert them into leads. 

Social Media Presence

Having a social media presence and a cool website helps reach potential customers. 

A study found that when businesses engage customers on social media, the shopper will spend 19% more than the average customer


Social media is free to use unless you go for paid campaigns. 

Make sure to regularly feed your social media with relevant content to engage and reach a wider target audience. 

Moreover, staying active on social media and engaging with followers will increase your chances of turning followers into leads. 

But remember that not every social media platform is suitable for all types of businesses. 

For instance, if you offer home decor services, the best platform would be Instagram and Pinterest rather than Twitter or LinkedIn. 

Create Content regularly 

Content can be created in many forms, including blogs, podcasts, videos, online brochures, and eBooks. 

If you want to reach your target customers, creating content frequently will help you do so. 

The purpose of creating content is to keep your audience updated and informed about your offerings. 

Whether it be a digital marketing solution, cloud storage, or any SaaS product, you can increase user engagement and convert them by providing the information they want. 

For instance, if you are writing blogs on your website, you can talk about what the audience faces problems and how your product/service can help them. 

Moreover, a detailed short video explaining your product/service would likely reach millions and convert hundreds of customers. 

But creating content is not enough unless you don’t include a call to action button. 

Don’t leave your target audience wandering around your website or social media platforms to purchase the product or simply look into details about it. 

The Money is in the List – Grow Your Subscribers 

Once potential customers land on your website and find it relevant to their problems, they might not visit it again or simply forget after a while. 

Keep in touch with them by asking them to fill up the form and signup for a newsletter to get the latest updates. 

One of the most effective ways to grow your subscriber list is to give a free eBook solution to their pain points. 

Once they sign up, use the contact information to feed them with the latest updates about your products/services, new features, and other relevant information. 

However, don’t let the subscribers unsubscribe from your list by sending them too many emails. 

Once you have collected the visitors’ information, they might convert in the future, if not now. 

Paid Advertisement

In the early days, don’t expect to drive massive traffic and attract the audience on a large scale. 

Much effort and time is required to get to the position, as SEO strategy would take several months to show results. 

However, there is no need to worry as you can also go for a paid advertisement to gain early traction and a few sales through paid advertisement. 

It is highly effective if you want to gain traction early on without spending time. 

Google, Bing, Facebook, and other platforms offer you paid advertisement platforms to promote your product/service to the targeted audience. 

Guest Posting 

Guest posting is another way to reach your target audience. 

Find niche-specific websites related to your business, contact their owners, and ask them to place your link on their website. 

However, in doing so, you first need to find out the amount of traffic they are getting and from which region the traffic is driven. 

For instance, if your target is in the United States, whereas the webmaster’s website is driving traffic mainly from Nigeria, there is no use. 

Some webmasters would charge a nominal fee, while other websites like Forbes and Huffington Post would charge from a few hundred to a thousand dollars. 

Find out what suits your budget and how much the website is worth bargaining for. 

Users Feel More Connected

What can be more important for a business and customers to stay connected with each other?

Customers love to engage with brands to know more about the business and its offerings. Whereas businesses that are just building up would find it helpful to know more about what customers need.

But remember that it is impossible without picking the right online platforms where hungry customers are looking for solutions.

The best part is you can address your customers’ queries without additionally investing in support.

Convenience and Flexibility

The convenience of digital presence is well-known to everyone. No matter what type of business you are operating, a digital presence will allow you to provide ease, flexibility, and convenience to customers.

From getting business information to buying products or services, your website is always open to access around the year 24/7, and similarly, your other platforms. For instance, if you are running a website selling digital and SaaS products, your customers can purchase anytime from any part of the world.

According to statistics, 60 percent of smartphone users have directly contacted businesses through the click-to-call option.


The numbers say it all, and even if the customers do not purchase anything, you are at least found by them.

Scaling Up the Business

Taking your business online allows you to reach the masses globally, along with reduced cost, increased credibility, and great convenience.

All of these factors lead to huge potential for your business to scale up.

For instance, if you were focusing on a website for your business promotion and got a good response, the next step would be to look for other online platforms and techniques such as video marketing, social media marketing, and Search Engine Marketing.

Even if you are handling brick-and-mortar stores side by side, the potential to grow and scale your business becomes higher.

However, you need to adopt the right small business online presence strategy to reap the fruit.

What Makes a Good Online Presence?

We have seen the benefits of online presence for small businesses in the previous section. You have made a website and social media profiles and listed your business in online directories.

Is this enough to help your business increase revenue and scale up in the near future?

The answer is “No.”

Simply putting your website online and making social profiles is not enough. In fact, the competition is growing with each passing day, and your business might be lost in the buzz of millions of other voices.

What makes a good online presence, or simply how to evaluate your online business presence?

Here’s what makes a good online presence.

Increase in Traffic to Your Website

A good online presence can be determined by the traffic you get on your website.

There are free and paid tools to help you analyze your website’s performance.

Google Analytics is far better than any paid tool because it allows you to track website visitors, how they land on your page and their interaction on the website.

If you are targeting people from a specific country, Google Analytics will also help you track it. Moreover, Google Analytics also allows you to track devices used to access your website.

You can even customize Google analytics by setting goals, trackers, and other events.

Social Media Reach and Performance

Digital presence is incomplete without social media.

As most people spend most of their time on social media, you can’t miss the opportunity to grab their attention and convert them.

When tracking your online presence, looking for what social media channels you choose is vital.

For instance, if you are selling SaaS products or any other business-related services, LinkedIn and Twitter are the best instead of TikTok or Pinterest.

Once you have created profiles on social media, check the frequency of sharing posts, how users interact, the number of likes, shares, and comments will determine the engagement level. However, if you want to gain deeper insight, you need to compare it with your competitors and see how good your social media performance is.

Organic social media reach and engagement will be key factors in determining how well your social media strategy works.

Ranking of Keywords and Visibility on Search Engines  

The importance of having a website for small businesses cannot be undermined.

But creating a fancy website without optimizing it with target keywords will bring no results.

If these numbers show an upward trend, your website presence is good enough to make an impact. 

However, you need to know the difference between low-quality traffic and high-quality traffic. 

For instance, if you are driving loads of traffic through irrelevant keywords to your business, it is no use. 

In comparison, if your website traffic is low, but the keywords are highly relevant and match search intent, you will likely convert those visitors into leads. 

Make sure that the content you publish is optimized with keywords based on search intent. 

Try to figure out keywords that match search intent and people frequently ask. 

Here’s how to distinguish between high-quality traffic and low-quality traffic. 

High-Quality Traffic 

Whereas low-quality traffic will turn off the visitor, with no chance of conversion, and will not buy the product in the future. 

High-quality traffic to your website is driven through highly relevant keywords. 

Make sure to optimize your pages, blogs, meta tags, headings, and alt text with relevant keywords. 

Moreover, you also need to alter keywords based on demographics, criteria, and location to appeal masses. 

Picking the right keywords for your website that drive quality traffic takes a lot of time. 

Instead of randomly picking the keywords that drive low-quality traffic, take your time and pick only keywords that match user intent. 

Choose the right keywords if the keyword volume is low and competitive.  

Track Mentions of Your Business

A good digital presence is all about how many people are informed about your business.

For instance, if you offer an SEO tool to help webmasters and digital marketers, make sure to look on different social platforms like Facebook and Twitter, like Quora and Reddit, for mentions.

The more the popularity of your product, the better your online presence is. You can also check what consumers say about your business and its offerings.

Note down all the negative and positive feedback to better understand your future plans.

How to Setup Small business Online Presence?

Whether it be small or big business, you need to ensure devising an online presence management strategy for better reach.

It all starts with building a website, creating a content strategy, implementing best SEO practices, and so much more.

As a startup, you need to start everything from scratch; it feels quite intimidating.

Initially, you might scuffle just like any other small business struggle with online presence.

But that does not mean you should not take your first step. If you are serious about your small business’s digital presence, here’s how to do it rightly.

Build a Website

Online presence management for small business starts with a website. Nowadays, building a website does not require you to learn complex coding or language.

With a few simple clicks, you can install Content Management System like WordPress on your website.

Moreover, you can pick from thousands of easily customizable themes according to your requirements. 

A clean, minimalistic, easy-to-navigate, and responsive website is what attracts users.

Visitors looking for a quick solution will not spend much time navigating your website to find the desired page, product, or contact info.

A good website is responsive, clean, user-friendly that is pleasing to the eyes, and offers a seamless experience, people love to explore and navigate.

However, before anything else, you must buy a domain and hosting plan to build your website. If you are unsure how to do it, you can watch tutorials on YouTube to get started.

NameCheap, GoDaddy, Hostinger, InMotion Hosting, and BlueHost are a few of the websites to buy a domain and hosting for your website. 

Choose a theme that well matches your business offerings.

You can take ideas from your competitor or similar websites.

Most small business owners are of the wrong belief that if they are not selling products online, there is no need to have a website.

It’s not the case because, in the digital era, showing your presence is the most important part.

However, if you have a brick-and-mortar store, you need to develop your website to share contact info, services, and other relevant information.

Hiring Web Design Agency

When a visitor accesses your website, it is similar to entering brick and mortar store.

The more appealing the look is, the likelihood of spending more time will increase.

When it comes to website design, you cannot put it behind and let it go just to avoid hiring a web design agency.

However, hiring a web design agency for website design and development services is not less than investing in something profitable.

Here’s how hiring a web design agency helps you in boosting your website’s performance.

Custom Design for Deeper Understanding

Every small business online operates differently, which requires you to create a website that matches your goals.

Hiring a web design agency will help you develop a user-friendly website that engages visitors and make them stay longer.

The more time they spend, the better they learn about your company and its products/services.

In addition, your website is your brand voice that must create a long-lasting impression on customers.

That is where a web design agency makes it possible by creating a stunning design, meaningful logo, and aesthetic feel.

Helps in Search Engine Rankings

SEO is not about picking the right keywords, creating backlinks, and keeping your website fresh and updated.

It’s also creating a user-friendly design to help visitors navigate seamlessly.

And if the website’s speed takes time to load, it might affect your rankings.

That is where a web design agency comes to the rescue and helps design a website that is super-fast and easy to navigate for anyone.

Web Design Agency Makes a Website Responsive

A responsive website means that people can access websites on the go on their smartphones.

As most website traffic comes from tablets and smartphones, an unresponsive design could lead to missing out on a major chunk of traffic.

A web design agency will help you design your business website that can seamlessly be accessed on all devices.

Moreover, a responsive website plays an important role in boosting your website’s traffic and ranking, leading to better SEO.

Stay on Top of Competitors

While researching, the chances are visitors will access your competitor’s website.

To stay on top of competitors and attract visitors to take action, you need to make a long-lasting impression to convert them into leads.

Hiring a web design agency will help you develop and design your website from scratch or revamp the existing one to improve the experience.

Staying on top of your competitors and leaving a long-lasting impression is only possible if you hire a professional web design agency.

Focus on SEO when Building Your Website

Search Engine Optimization or SEO goes hand in hand when building your online presence.

If the term ‘SEO’ is alien to you, it is a process of optimizing your website with keywords to rank on the top of Google searches.

It all starts with keyword research as we have mentioned previously.

After you have extracted your keywords, write blogs and optimize it with relevant keywords.

Keep in mind that some keywords are good to use in your blog while others are to be optimized on different pages, including the service page, portfolio, the home page, or other categories. 

However, make sure not to over-optimize it because Google considers it spam.

SEO has two main parts:

On-page SEO includes:

Off-Page SEO includes:

SEO is changing rapidly due to Google’s algorithm update released after a few months or sometimes weeks. Yes, it requires you to put effort every day, but once you hit the nail right, you can’t imagine how beneficial it would be.

Once your keywords start to rank on top search results, your small business online presence will be felt within days if not weeks.

If you cannot learn SEO, you can outsource SEO services to an agency or hire someone as a freelancer or in-house to gain online business visibility.

Get Active on Social Media

Social media is widely used by millions of people across the globe, including USA, UK, Australia, and Canada.

If you want to build a strong online presence, you need to be active on social networks.

A study by Statista reveals that there are approximately 233 million social media users.

Whereas according to the report by Manifest, 74% of consumers follow brands on social media and 96% users interact with brands over social media.

It is not compulsory to have an account on every social site.

Make sure to do some research and find where your target audience is.

The best approach is to look for your competitor’s social media platforms and get an idea.

How TikTok is Beneficial for Small Businesses

One of the highly popular social media platforms that has not only entertained youth and teenagers but also benefited many big and small businesses. 

TikTok is one of the most popular social media platforms offering businesses and consumers a way to connect with each other.

Small businesses can connect and engage with their target audience with short and enticing video clips.

Especially if you are running an ecommerce store, TikTok will be the best platform to showcase your products.

TikTok is no less popular than Facebook, YouTube, and other social media platforms.

There are almost 1 billion active users on TikTok, which means you can catch the eyes of thousands, if not millions, of potential buyers.

As you might have scrolled through different TikTok videos, where brands display their product by showing unique features, unboxing products, or offering huge discounts.

It allows you to market in front of millions for free and convert them.

Another great advantage of showing your presence on TikTok is its engagement level.

An average user spends approximately 858 minutes per month, which is increasing with each passing year.

With so many users actively using TikTok, you can ensure high brand engagement. 

If you have not utilized TikTok for your business benefit, start today and see how big your business grows. 

Why Your Business Should not be on All Social Media Platforms

Many small businesses think that setting foot on every social media platform will help them drive more customers and increase engagement. 

However, it comes down to quality over quantity. 

Take an example of social media platform where your target audience is far from missing. 

How would you expect to have an impact on your sales and engagement?

However, if the social media platform is picked rightly after analyzing different factors, you are likely to save time and effort. 

Here are a few reasons not to be on every social media platform 

Create a Profile on All Local Directories

Whenever you are in search of a plumber or electrician near your area, what’s the first thing you do?

You simply go to directories like Yelp or Yellow Pages to find service providers in your area. It will be a surprising fact for you that Yelp gets 178 Million visits every month. 

Moreover, Alexa and Siri also use Yelp information to give answers especially related to local searches. Creating profiles on local directories will help you to increase your brand’s visibility among thousands of people.

If you are offering solutions in a particular region, make sure to take advantage of local directories, particularly Yelp. These local directories offer you free listing to boost your presence online and reach your target audience.

Most directories also offer paid promotions to display your services on top of the list.

Create Google Map Profile

86% of customers search Google Maps before visiting a business

Whenever you are searching for some product or service, you would either directly enter the name of the company on Google or search for relevant keywords.

On entering the company’s name, you will come up with a dialog box showing directions, phone number, and website. You must also list your business on Google Maps to claim your profile and edit information accordingly.

Moreover, by adding your business address on Google Map Profile, you will appear in search results, whenever someone is trying to find a business near their area.

Another great benefit of creating a profile is that your customers can add reviews, which helps know your weaknesses and strengths.

Lastly, creating a Google Map Profile increases your website’s SEO, which helps your target audience know more about you.

Get Reviews

You small business online presence is now reaping fruitful rewards. People are much aware of your brand and the solutions you are offering.

You need to get some reviews to add extra topping to your business’s credibility and trustworthiness.

How can you get reviews for your small business online?

The answer is by contacting webmasters and bloggers to write detailed review about your products and services.

It might cost you money, but these reviews will be helpful in getting more customers in the future. Moreover, you can also ask your existing customers to give a review on social media, local directory, or Google Map Profile.

Most people would be reluctant to write reviews, but no need to worry. You can offer a free giveaway such as digital downloads, a free extended trial, an eBook, or any other gift that would motivate them to leave a review.

Get Video Testimonials

Building trust among your target audience is hard.

No one would ever buy your product or service unless they get some validation.

Video testimonials are highly recommended to create a deeper and more emotional appeal for your business.  

According to the study, 92% of the consumers said that they look for testimonials before making a purchase decision.


While 70% of participants in the study said that video testimonials build greater trust in specific business.


To get video testimonials, you can either ask your existing customer to do a favor.

Or you can invite your customer to give an interview and talk about your business and its impact.

Once you have recorded the testimonial or interview, distribute it across platforms, including YouTube, Vimeo, and social media platforms.

Another great way is to run an ad on social media about the testimonial given by your customer.

How to Improve Online Business Presence

Up till now you have done much of the work to build your business presence online.

But the fact is you need to improve it day in and day out to stand ahead of competitors and improve your position on Google.

Here’s all you need to know how to improve online business presence after you have set up your small business.

Is Your Website Driving Traffic?

After setting up your website and writing few blogs, don’t expect to see a huge spike in traffic. 

Wait for a while, since Google takes time to crawl your website and index pages. 

After a month or two, if Google Analytics is showing an upward spike, it’s a sign that your strategies are working well.

However, if your website’s traffic is stagnant or declining, you need to write more SEO-optimized blogs, tweak your web copies, increase backlinks, and share more.

In addition, track your website’s overall performance, such as site speed, crawl errors, non-indexed pages, and so on.

You can improve your online business presence on search engines by doing all the aforementioned steps.

Reach New Customers with Ads

Your SEO efforts are showing positive results.

Keywords are ranking in top positions, traffic is increasing, and social engagement is on the rise, but they are still not getting enough customers.

Don’t worry; if you want to reach your target audience more quickly, you can always run paid ads on Google, social media, and other platforms.

 Social Media Ads

Social media platforms like Facebook, Instagram, and YouTube allow you to run targeted ads to attract more customers.

It not only brings more customers but also increases your brand awareness, improves brand loyalty, increases leads for your business, and provides useful data.

As discussed earlier, social media is used by millions of people worldwide.

Paid ads on social media will help you reach your target audience at a large scale without spending much.

Instead of waiting for organic results and engagements, you can try paid advertisements on social media to gain more visibility among potential customers.

Google Ads

Problem finding new customers or increasing your brand’s visibility?

Don’t worry, Google Ads is there to help you reach your target audience without waiting for long.

You can run a Google ad campaign if you are struggling with organic results and increasing your business visibility online.

But to make it effective, make sure to target keywords that people in the region search.

If not done rightly, Google ads campaign would leave you with an empty bank account.

So don’t waste your money; hire an expert to get the job done.

The campaign is highly effective, if you want to gain more visibility in less time or you want to drive more sales at specific times of the year.

Start Building an Email List

One of the best ways to build an online presence for a small business is to develop and grow your email list.

An email list will help you stay connected with your current customers and engage your potential customers on a monthly or weekly basis.

To develop your email list, you need to create gated content that users need to sign up to receive. Moreover, you can also create an opt-in form on your website where readers can sign up to receive notifications whenever you share something new.

Some of the best email marketing tools include HubSpot, MailChimp, GetResponse, and many more.

Leverage the Power of Short-Form Content

55% of Visitors Read Your Articles For 15 Seconds or Less

Short-form content is concise, to the point, and addresses the pain points or solutions people are looking for.

It is not only limited to writing blog posts, but also includes short videos, a presentation, infographics, or Facebook/Instagram reels.

Short-form content is easy to consume; normally, people have short attention spans. Make sure you are not wasting opportunities available at your disposal and do more in less.

Whatever benefits your customers/audience, it would help you gain more engagement and visibility across all platforms.

Bottom Line – small business online presence

How to gain an online presence for small businesses in the digital age is somewhat challenging and competitive. 

In this article, we have answered questions in a concise manner to help you get an overview of why it is important for small businesses to show online presence. 

Moreover, we have discussed ways to increase web presence and what a good online presence looks like. 

Make sure to start your web presence by building a website and updating it frequently by writing blogs to gain traffic organically. 

After that, when you have set up your website, go for social media, video marketing, and local directories to gain visibility among potential customers. In short, all you need to know about small business online presence.

Don’t invest or waste money on promoting your small business through ads.

How web design impacts content marketing

Content marketing is currently one of the most successful marketing strategies. It will help if you have a robust online marketing plan to make your marketing successful. And, believe it or not, your website design plays a significant role.

But how web design impacts content marketing? Well, You must be careful when developing your website or hiring a web design agency. Web design has an impact on various parts of your online business visibility. 

A company’s choice of design affects how a potential customer views them. The first impression of a brand depends upon various factors, including style and color selection. 

Thus, it means that poor design, or a lack of structure, may cause visitors to look for alternative firms. As a result, your company’s web design poorly affects various elements, especially content marketing.

Let us talk in detail how web design impacts content marketing today.

What is Content Marketing?

Content marketing is the process of producing valuable content that indirectly promotes a brand. It sparks readers’ interest by offering pertinent details related to the brand. Using content marketing to raise brand exposure and engagement is common practice. 

Also, it draws in customers or users, produces sales leads, or encourages sales and revenue. Content marketing is one of the most crucial components of search engine optimization (SEO), and as you SEO marketing strategy allows you to rank higher in search results.

How Web Design Impacts Content Marketing 

For brands, appearance is everything. The consumer is still at the center of everything in modern marketing. New tools and technology automate operations for efficiency or enhance analytics and data collection. 

Still, one can never deny the importance of web design in content marketing. Here are five ways that web design affects the success of content marketing.

Your Website is the Face of your Business 

A website is a digital business card, only more versatile. It is among the best platforms for increasing the consumer base. The public face of your business is your website. 

When potential consumers search for you or your company on Google, they land on your website. Building a solid and attractive website that offers the appropriate information and can persuade visitors to become clients is essential.

Looks are important. Your content and brand will be worth less on a website that doesn’t appear friendly. Even if the content is excellent, people won’t feel persuaded to stay and read it if it looks unpleasant.

Users are more selective about the information they read today due to the dozens of options available. They’ll use the expression, “judge the book by its cover.” They’ll form their first impression based on how you offer your content. This is how web design impacts content marketing.

Builds Trust and Credibility 

Credibility is one thing you’ll need to convert more website visitors. Customers can tell you are secure and reliable if you have credibility. Without it, it is hard to create more leads, sell more goods, or draw more visitors.

The legitimacy of a website is a problem for almost all businesses. Visitors to websites are suspicious right away. Unknown people are dangerous. It would be best to persuade website visitors before they are willing to place a wager on your company.

Visitors to your website are trying to find a cause to depart. In actuality, the majority of users exit online pages within 15 seconds. Websites with strong value propositions will keep visitors’ attention for longer.

Here are a few pointers to assist you in increasing the trust and trustworthiness of your website’s users.

Enhance Readability and Engagement 

Numerous factors affect readability. The font, spacing, colors, and pictures on a page will all affect how simple it is for users to read. High conversion rates are more likely to be the outcome of website readability.

Visitors won’t stay on a web page they don’t understand or find valuable for too long. They want to locate the information or data they require as soon as feasible. Hence, it’s crucial to have concise content and a design that makes it simple for readers to understand.

Everything on a website, including blog entries, service pages, landing pages, and price pages, must be readable.  It will help if you use an approachable manner to write all material on your website. This explains how web design impacts content marketing.

Utilizing online tools like Hemingway Editor is one method of evaluating readability. This tool assesses your content’s reading level based on the grade level. Additionally, it offers advice on how to make your text more readable.

Essential Tips to Increase Website Readability and Engagement

To improve your reading experience, consider the following suggestions for web design:

  • Make your fonts large. Online readers do best with larger fonts, ideally between 16 and 18 points.
  • Apply the correct line height. Ensure the line height is 100% of the chosen font size.
  • Think about the color contrast deeply. A wise color scheme displays text well to readers.
  • Make content that users can scan at first sight. Be mindful of the sentence length, and utilize headings and bullet points whenever possible. 

Boosts Conversion 

Having a beautiful website is only one aspect of web design. It also involves employing the appropriate visual or written elements to persuade visitors to take action. Content marketing draws users to a website. 

Adding visual components like photos, animations, videos, GIFs, and forms boosts user interaction with the pages. You can also add optical elements like movies, charts, and infographics, to make the material more attractive for your readers.

Check if the web design is adjusted to accommodate the addition of a new block after an update. Keep the design from moving or shifting while the element loads.

Provides a Great User Experience 

The best aspect of any website is, without a doubt, its usability. After all, users and visitors are the reason for the website’s existence. There is nothing more to ask for if the UI is intuitive for them. 

Consequently, there are a few things that the designer should consider:

  • The website needs sections and categories to accommodate different contents. It will make the website catchy to the public.
  • Additionally, the layout should guarantee that the browser is always available at the top. Users, at a glance, get the information they need.
  • There should be appropriate space in the content. The usage of white space improves the content’s legibility. Moreover, it facilitates the audience’s ability to interpret and grasp the information presented.
  • A logical flow of information should also be present.

Enhances Accessibility 

Another way how web design impacts content marketing is how it enhances the accessibility for the users. 

A person can utilize and browse your website with ease if it has a superb web design. Even the best-crafted information is pointless if your intended audience cannot access or find them. Your visitors can access the pages they need using an intuitive web design instead of using their mental resources.

A corporate website should provide its customers with the information they require promptly. It is a waste of their time to make them browse through pages. They will only spend time browsing relevant stuff. Instead, they’ll probably leave and get what they need on a rival website.

These components should be visible on your website:

Consider how the user will feel. Will the new users be able to find their way to the website? Do they get desired information for what they land on a random page? Do they have any directional breadcrumbs on your website?

Consider novel approaches to the layout and style of your website. It will help you to access the interests of your intended audience. Place yourself on one of them and examine the user interface of your website from their point of view.

Conclusion – How Web Design Impacts Content Marketing

In essence, the importance of content marketing and site designs are the same. Businesses are now embracing internet marketing to a large extent, and it’s not the only marketing term you should know. Still, it would be best if you did everything in your capacity to align your marketing with your business goals. . User expectations have increased along with technology and tool development. 

Changes to your website’s design will significantly impact your content marketing initiatives. A website should be content-friendly and accessible from both desktop and mobile devices.

Web design and content marketing are closely related. You want users to feel at home because they are entering your home. Therefore it’s in your best interest to meet and surpass user demands now that you know how web design impacts content marketing. 

SEO Tips for Small Businesses: Boost Your Traffic

In today’s digital era, every business needs a strong online presence and visibility to stay competitive in the market.

Getting your voice lost in the swarming sea of websites is common, and if you want to bury something, bury it under Google’s second page.

But lifting your brand and waking it up from the dead is only possible with Search Engine Optimization (SEO). SEO for small businesses is as important as that of a big brand to gain visibility organically without paying.

However, as a small business owner, lack of funds and time might prevent you from hiring an SEO agency or in-house SEO expert. But don’t worry, you have come to the right place where I will be sharing some strategies and SEO tips for small businesses.

From lifting the brand to targeting the right audience and increasing traffic to converting customers, the SEO strategy for small business works well for everyone.

Before I get into details, it is important to shed some light on search engine optimization.

What is Search Engine Optimization?

Search Engine Optimization or SEO is the process of optimizing your website particularly content to gain higher rankings on Google and other search engines.

It involves everything from optimizing web copies and blogs with target keywords that people are searching for.

SEO also includes building a website that is user-friendly and responsive so that people can access your website on any device whether it be smartphone or laptop.

In addition, it involves listing your website on Google Business profile, building backlinks, getting social signals, including meta tags, image optimization, and so much more.

Let’s move on and find out some more SEO tips and strategy for small business to gain better visibility.

But before that, I would like to answer “is SEO worth it for small business”.

Is SEO worth It for Small Businesses?

Finding answers to whether SEO is worth it for small businesses.

In a few words “Yes”, it is worth your time and effort and is considered to be a vital part of the online presence of small businesses.

But before that you need to address a few more questions to know whether SEO is worth it for your small business or not.

Is there any Demand for What You Sell?

Before diving straight into making SEO strategies and implementing them, it is worth knowing whether there is any demand for what you sell or not.

If you are into local business, the answer is yes, because statistics state something surprising.

–       4 out of 5 consumers find local information through search engines (source).

–       76% of users who search for something nearby on their smartphone usually visit it within a day (source).

–       28% of searches for something nearby result in a purchase (source).

In simple words, if your local business is not showing up in the search results, you are losing much of the revenue which otherwise would generate a decent income.

The question is how to find whether there is any demand for what you sell or not.

Simply log into any keyword research tool such as Ahrefs or Google Keyword Planner.

Enter your keyword and see its search volume of it.

The more the volume, the better it is.

However, there is also a great potential for zero search volume keywords.

But for now, you need to check the volume of keywords to get a rough idea about whether your product/service is in demand or not.  

Does Your Solution Address the Problem of Potential Customers?

It is not always people who search for specific products or services.

Rather, they search for how to solve the problem they are currently facing.

For instance, you might search for a free tool that helps you find keyword volume and difficulty.

Assuming that you are new to digital marketing and don’t even know anything about it.

What would be your search query?

It would be the “best free tools to find keywords.”

Now if you are offering a free keyword tool to help people analyze competition and search volume, you can simply teach how to solve their problem.

After answering the above questions, you are now in a position to answer whether SEO is worth investing your time and money or not.

If yes, then continue reading the rest of the post as I am going to discuss everything in detail.

Let’s get started.

On-Page SEO Tips for Small Businesses

Having a Search Engine-Friendly Site Structure

SEO for small business websites starts with a well-structured website to get started as it is the cornerstone for SEO.

A well-structured website helps Google understand how to crawl webpages and ultimately leads to boosting traffic, gaining ranking on major keywords, and driving sales.

As you might know that algorithms drive search engines.

When a user searches a query, these algorithms pick out the most relevant website catering to the user’s query and display results.

And that is why I mentioned before that your business website should be well structured to make it easier for Google and users to understand where to navigate and when.

If your existing website is not generating traffic or sales, you need to seriously consider implementing the right SEO strategy for small business.

Don’t waste your money on buying a new hosting and domain to create a website from scratch.

Remember, you are short of funds and can’t afford wasting valuable resources and time on creating something from scratch.

Here are a few suggestions I would like you to implement on your existing website.

–   Headings and subheadings: Organize your main topics into headings and subheadings and optimize them with keywords. It will help spiders determine what your pages are about. Remember to use the H1 tag once followed by H2 and H3, which you can use multiple times.

–   Titles and descriptions: Give all of your pages a title and description that accurately reflect the content. Make sure to use keywords.

–   Internal links: Internal linking your web pages whether it be blog or anything related will help search crawlers to understand your website better. It also helps visitors to navigate and explore your website without juggling pages and posts.

–   Outbound Links: Outbound links are important when implementing on-page SEO. Make sure to link to websites with high page and domain authority and add value to the page for readers to explore further information.

Analyze Your Competitors

SEO strategy for small business involves analyzing your competitors.

The more deeply you analyze your competitors, the better you can plan SEO for small business.

Here’s what you need to do to analyze your competitors.

Keywords Optimization

Look at your competitors and see which keywords they are ranking for.

Are they targeting low competition keywords or high competition keywords?

Dig deep to analyze keyword gaps and use those keywords to your benefit.

One of the tools you can use to analyze keyword gaps is Moz Keyword Explorer.

Title and Meta Description

When analyzing your competitor’s SEO plan, make sure to list down all the meta tags they use on their website.

Install Chrome Extension like Meta SEO Inspector to retrieve information.

Once you have compiled, think of the way that would help you stand out from your competitor.

Backlink Analysis

Backlink analysis will help you analyze your competitor’s strategy and types of links they build on high-authority websites.

Not only do you need to check what sites they are getting backlinks from, but also find what type of anchor texts they are using to rank keywords.

Content Analysis

Content is king and without quality content, you will not see any positive results from your SEO strategy.

Analyze what type of content your competitors are publishing on their blog.

It can be either informational, how to, commercial, guides, or roundup posts.

Also, don’t forget to check the average word count they are publishing.  

Are they only writing SEO optimized blogs or using other formats as well such as video, podcast, or infographics.

After analyzing content, you will better understand what to do differently and how to beat competitors.

Include Target Keyword in URL

Every page and blog on your website should be friendly and include target keywords.

It also helps in maintaining your website’s hierarchy consistent when you add new pages, write blog posts, or other internal pages.

Here are some tips to make an SEO friendly URL:

Targeting the Right Keywords

Search Engine Optimization without picking the right keywords is not possible.

Especially when picking the right keywords, make sure to choose long tail keywords that people are searching for. Optimize your pages with keywords that are being searched in your niche by your target audience. Write blogs related to search queries and optimize it in your blog to get organic traffic.

High volume and low competition keywords will bring the results quickly instead of going for tougher ones. Google Keyword planner is one of the best free keyword research tools to help you analyze competition and volume.

However, I also use other tools like SEO Surfer or WhatsMySerp for keyword research to get volume and related terms.

To effectively implement SEO for small business websites, you must also perform a comprehensive competitor analysis. It includes everything from checking their backlinks to keyword optimization, blogs to on-page and off-page SEO strategies.

I usually try to find the keyword gaps and optimize my existing and new content with those keywords.

It’s usually a good idea to check your competitor’s Google My Business NAP results.

Simply start by searching the business’s name, which will display a GMB panel on the right side of your window.

Take a close look at the category under which they appear, usually below the review stars.

Select view page source by right-clicking in the white area next to reviews and business name.

HTML code page will appear.

Now press Ctrl + F on your PC to search for the primary category you saw under the reviews.

Go to the third iteration of the category, which will be shown after the business name and the word “Null”.

You will see all other categories that were selected by the competitors you searched for.

Don’t copy the category used by them, ranking higher than you on specific keywords.

You will notice that they have a category that matches the keyword.

Make sure to add the category to your listing and keep in mind it must be a related category.  

Create Reader Friendly Content Rather Search Engine Friendly

Creating content on a regular basis is one of the most effective SEO tips for local and small businesses.

It is an on-going process that requires you to create content people are searching for.

Normally 3-4 blogs per week will help you boost your site’s credibility and ranking.

Whether you are selling SaaS products or offering some kind of service, creating helpful and useful content is one of the Google top ranking factors.

In the digital age, blog is a common term everyone knows and I assume you are one of them. So if you want to gain traction organically, make sure to write SEO-optimized blogs that are user-friendly.

However, ensure not to use keywords excessively and write for readers instead of search engines. My personal Formula is to write 70% for humans and 30% for search engines.

Whether you are writing short-form content or long-form content, the purpose should be to serve readers, and their problems and give solutions.

Image Attributes

Another important on-page SEO tip for small businesses is adding alt text to all the images on the website.

The purpose of adding alt text is to inform Google, what the image is all about.

Some of the traffic to your website is driven by image results, which is why you can’t ignore adding image alt text, and it also contributes well to your website’s on-page SEO optimization.

Most webmasters add a primary or secondary keyword, which is not at all acceptable by Google.

Make sure to follow the tips below for perfect Alt text:

Mobile Responsiveness

Mobile responsive websites are considered as a major ranking factor in the sight of Google.

As most people browse websites on smartphones or tablets, choosing a theme and design that is readable and easy to navigate on mobile is important.

If you are using WordPress builder for your website, you can find thousands of mobile responsive themes that can help you with mobile responsiveness from the initial phase of your website design. Or you can hire an experienced web designer to do the job for you.

However, to verify whether your website is responsive or not, go to Google Mobile Friendly test tool to test your website.

Another way to test your website responsiveness is to access your website on your smartphone.

If you find clutter and messed up menu, text, and images, it surely needs some fixes.

Try to fix the issue as early as possible especially if you are running a small e-commerce website.

It could result in abandoning cart, high bounce rate, and no conversion.

Site Speed

Site speed is another SEO ranking factor that Google considers when placing websites on top results.

The probability of bounce increases 32% as page load time goes from 1 second to 3 seconds (Source)

Whether your website is accessed through a smart device or desktop/laptop, your website must load quickly.

Google is more vigilant about user experience; if your site loads slowly, it will take it negatively.

Make sure to check your website speed often, and if your website is taking more time, follow the below steps.

Choose Performance Optimized Hosting

The majority of small businesses choose cheap and shared hosting to save money.

However, the fact is that cheap hosting leads to poor performance of your website, which includes slow loading speed.

The reason is that they share resources and data space with other websites, leading to server overloading.

But if you choose performance optimized hosting, you will get dedicated space, resulting in optimal speed and performance.

Compress and Optimize Images

Images are worth a thousand words.

But large image files can result in poor performance and slow loading speed.

The best way to avoid slow speed issues is to compress and optimize images.

If you manage a WordPress website, you can install a handful of plugins to deal with image optimization.

Some of the best plugins to optimize images on WordPress includes:

–       Optimimole

–       EWWW Image Optimizer

–       Smush Image Compression and Optimization

–       Imagify

Cache Your Web Pages  

Caching your web pages allows you to speed up your website.

It allows webpages to reduce Time to First Byte (TTFB), by requiring the server to use minimal resources to load the webpage.

You can cache your web pages in numerous ways, but the easy way to cache your web pages is to install a plugin.

W3 Total Cache is one of the best free WordPress plugins to help you cache your web pages quickly and easily.

Another great plugin to cache web pages is by installing WP Rocket.

The tool is handy and allows you to improve performance up to 80% and reduce the page load speed.

Delete Unnecessary Plugins

Plugins on your WordPress website are good to add extra functionality.

However, installing too many plugins can also cause slower loading speed of your website.

Moreover, plugins without any updates from developers are vulnerable to security threats and can cause performance issues.

Make sure to install only necessary plugins and delete the unwanted ones or simply deactivate if you need it in the future.

Technical SEO Tips for Small Business Websites

Technical SEO is the process of website optimization to allow search engine spiders crawl and index your website.

In this section, I am going to discuss the best technical SEO tips for small and local businesses.


Secure Sockets Layer or SSL allows you to secure your website from attacks and malwares.

In 2014, Google made it compulsory for webmasters to use HTTPS everywhere and were given preference over non-secure ones.

To identify whether your website is using SSL or not is to check if the URL starts with HTTPS instead of HTTP.

Most of the web hosting companies offer SSL plans on a yearly basis, but some are offering it for free.

No matter what you choose, it is important to have on your website to make it secure and reliable in the eyes of Google and visitors.

Create an XML Sitemap

Creating an XML sitemap is one of the key SEO tips for small businesses.

It is a file you upload on your website, which helps search engines understand your website before crawling it. Think of it as a map that allows search engines to know where each page exists.

Sitemap of any website also tells about when the post was published, how frequently it is updated, and when was it last modified.

Enable AMP

AMP allows your website to speed up content delivery on mobile devices.

It is backed by Google and uses special code called AMP HTML.

AMP versions of your website load quickly on smartphones and tablets by taking the code and content down to the lowest level, which leaves only videos, images, and text intact, but inactivating forms, scripts, and comments.

Make sure to enable AMP to get yourself a special place on search results.

Add Schema or Structured Data Markup

Schema Markup is also an important part of technical SEO for small business websites.

It is a process of customizing web pages as it should appear on search engines.

You might have come across search results on Google showing star ratings.

Or in some cases, you might have come across search results showing business hours, services offered, and recipes.

All of these search results are due to schema markup.

If you want to add schema markup to your website, you can go to schema.org.

Canonical Tags to Avoid Duplicate Content

rel=canonical tags are often used on websites with similar content on two different pages.

The tag lets search engines know which page’s content is the most important.

You can use this tag when you have a blog falling in multiple categories or product in multiple categories.

Add Your Site to Google Search Console and Bing Webmaster Tools

As you may know SEO only works when you have the right data.

For instance, if you want to track the performance and position of your latest blog, you might not be able to analyze without tools.

Google Console and Bing Webmaster Tools are free to use and help you retrieve data about your website.

Moreover, these tools also serve as a means to crawl your new website, index pages and posts, and point out errors on your website.

After launching your website, it is important to submit XML sitemap to both of these tools to help them crawl and retrieve results.

Along with indexing and crawling, these tools also help you analyze website’s performance such as keyword positions, impressions, clicks, and errors.

And if spammy links back your website, you can simply use these tools to disavow those links.

Create a Robots.txt File

Robots.txt is a file that tells Google and other search engine crawlers about the pages and files allowed and not allowed to crawl.

It is mostly used to prevent particular sections of your website from being crawled.

However, robots.txt file is not used to deindex the webpage or stop it from appearing from search engine results.

If you want to check whether robots.txt files is on your site or not, simply type:


If there is no robots.txt file, you need to create one.

Several WordPress plugins like Yoast allow you to create and edit robots.txt file.

However, if you are using other CMS, you might need to create robots.txt file manually and upload it to your root domain.

Off-Page SEO for Small Business Websites

Up till now I have covered almost all aspects of on-page SEO for small business websites.

Apart from on-page SEO, off-page SEO also plays a pivotal role in boosting your website’s traffic and ranking higher on search engines.

Off-page SEO for small business websites includes all the activities done outside your website to rank higher on search engines.

It involves all the activities including link building, social signals, social bookmarking, and writing for publications.

Here are some of the tips to do off-page SEO for small businesses.

Social Media Marketing

Social media marketing is one of the important aspects of off-page SEO.

According to research, people spend more time on social media website presently as compared to few years ago (source)

The purpose of social media marketing is to stay in close contact with target audience and generating clicks from multiple IPs send positive signals to Google.

If you are publishing quality reader friendly content, it may get a lot of shares across social networks and expand the reach.

Make sure to invest some time and effort in social media marketing for better rankings.

Social Bookmarking

Social bookmarking websites are a great way to get visitors on your website and increase traffic.

Digg, Reddit, StumbleUpon, and Delicious are some of the top bookmarking websites.

If you are using social bookmarking technique for off-page SEO of small business, make sure to write captivating and quality content and tagline.

Link Building

Link building is an effective off-page technique to gain traction through promoting links on other high authority websites and gaining high rankings on search engines.

However, link building should be done after analyzing the website’s authority, relevance, and domain authority.

For instance, if you are in a health niche and your link is promoted on pet sites, your link building activity is just a waste.

Link building works on trial and error, so don’t avoid taking risks.

But make sure you are not making spammy links to cheat search engines because your site may get a hard hit in the future.

Brand Mentions

It is not less than an achievement when your brand is being discussed and mentioned on various forums, social media sites, and other high-authority websites.

Social mentions play a key role in giving signals to search engines that people are talking about your brand.

The best way to get brand mentions is to engage with audiences on different platforms, especially social media.

Higher engagement with target audience results in increased brand mentions.

Make sure not to ignore your potential customers and keep an eye on their queries and problems.

Guest Posting

With the passage of time, there is an increased number of websites and blogs.

Some of the blogs are open to guest posting, where you can publish articles and get a backlink.

The best way to approach guest posting is to find high-authority websites in your niche.

Once you come up with a list of guest posting websites, you can check the contact info to reach them out.

Most of the guest posting websites charge money, while some are offering free of cost.

No matter whether you go for paid guest posting or free one, make sure to check the website’s stats such as amount of traffic, niche, origin of traffic, and authority.

Summing Up

When it comes to SEO for small and local businesses, you have to wait patiently to see the results.

There is no hard and fast rule as to when you will gain higher ranking on search engines and by which method.

At times, you will see upward ranking just by simply changing the structure of your website and improving website speed. But it is important to know that every aspect of SEO is important, especially when we are entering 2023 and the SEO space is becoming more and more competitive.

Sometimes, you might see your website ranking on top for some keywords just by creating high-quality backlinks.

However, following all the SEO tips for small businesses shared in this guide, whether off-page or on-page will surely prove to be fruitful in the future.

All it requires is patience, consistency, and testing.

The Key Marketing Terms to Know for 2022-2023

Marketing plays a pivotal role in the success or failure of any business. The better and more strategic it is, the more the chances of success.

On the contrary, if the business fails to plan and deploy marketing strategies correctly, it might end up packing the business soon.

Keeping yourself up-to-date with marketing jargon and key marketing terms is important in today’s digital age. Unless you rely solely on offline business and traditional marketing techniques, learn common marketing terms to keep yourself abreast.

The year 2022 is about to end and to stay ahead of competitors in 2023, you need to keep yourself updated about marketing terms and concepts.

Let’s dive straight into some of the common marketing terms to know in 2023-2024.

Basic Marketing Terms

Firstly it is important to shed some light on basic marketing terms commonly used, whether digital marketing or traditional marketing.

Brand Identity

Brand identity is representative of your brand’s personality and positioning and tops the marketing terms list. It includes everything from the value of your brand to how you communicate your product and what your customers feel when interacting with it.

It helps customers differentiate your brand from the rest of your competitors. Some examples of brand identity elements include brand name, logo, graphics and images, color scheme, typography, tone and voice, jingles, slogans, and catchphrases.

Customer Satisfaction

Customer satisfaction is the common term used in marketing. It determines the level of customer expectation by using a company’s product or service.

Simply put, it determines whether customers feel content after using the company’s product or service. 

Whether you have gone completely digital or relying solely on a traditional business and marketing model, customer satisfaction is the core of your brand’s long-term success.

Customer Retention

Customer retention refers to the amount of customer loyalty or how often the client returns to the brand to purchase a product/service.

Around 18% of businesses focus on customer retention, while 44% focus on customer acquisition.

Factors leading to high or low customer retention include customer experience, customer support, product/service variety, and advertisement channels.

Brand Image

Unlike brand identity, you can’t take control of brand image. It is how customers recognize your company, products, or services. But keep in mind that brand image is not always related to buying of products or services.

Sometimes brand image tarnishes over time due to poor customer support or failure to leverage features rivals offer. A good brand image attracts new customers, introduces new products easily, and improves customer relationships.

Buyer Persona

The buyer persona is a fictional representation of your target audience that addresses their pain points and solutions. Its purpose is to help content creators to develop content around the target audience and provide personalized solutions.

Developing a buyer persona allows you to increase customers, boost brand awareness, and grow your sales.

Buyer persona in digital marketing accounts for over 90% of the company’s sales.

Customer Lifetime Value

Customer lifetime value is the expected amount of money a customer will spend on your product or service.

The customer lifetime value formula can help you calculate CLV:

Customer lifetime Value= Average Total Order Amount x Average number of purchases per year x retention rate.

Brand Positioning

Brand positioning is the process of placing your brand in the minds of your customers and differentiating from your competitors. 

It allows you to set your brand apart from the rest by communicating with the customers what they will get and differentiating you from all other products/services. Brand positioning examples include Coca-Cola, which has been serving customers with soda for 125 years.

Moreover, brand positioning also sets us apart from the rest by bringing joy, happiness, sharing, and friendship to be in a better position.

Another example of brand positioning is Apple, setting a benchmark for companies related to technology and smart devices.

Digital Marketing Terms Glossary to Know In 2023-2024

Digital marketing needs no introduction as it is being adopted by businesses to reach the greater target audience and increase revenue.  

However, some marketers might not be aware of all digital marketing terms due to their extensiveness and enormity.

Let’s briefly explain digital marketing terms to know in 2023-2024.

A/B Tests

Digital marketers use A/B tests to figure out which of the two variants performs better. Some examples of A/B tests include email marketing campaigns, social posts, landing pages, or display ads.

While performing A/B tests, half of the audience receives the first version, whereas the second half receives the second version.

The performance is measured based on conversion rate, including completion of the form, product checkout, and percentage of clicks.

Abandoned Cart

Common marketing terminology used extensively in eCommerce is abandoned cart.

An abandoned cart is a term used when a user adds a product to a cart but does not checkout to complete the buying process.

The reason might vary, such as higher cost compared to other stores or the customer is not satisfied with the product’s price.

Most e-commerce platforms like Ali Express send personalized email alerts the shoppers to complete the checkout process.

Affiliate Marketing

You might have heard of this term while browsing websites and researching how to start an online business.

Affiliate marketing is the process where a webmaster or content creator promotes the products/services of a vendor and earns a commission when someone purchases from the unique affiliate link.

Affiliate marketing allows you to earn money without having an inventory or creating a product/service from scratch. You can start working on affiliate marketing right now. 

All it requires is the cost of domain and hosting, which will be no more than $50-$100 per year.

However, if you want to use the premium theme in your affiliate website, your cost would increase, but at the start, you can start using free ones.

Some of the biggest and most renowned affiliate programs include Clickbank, Amazon Associates, Rakuten, and ShareaSale.


AdSense is a program by Google that allows publishers to earn revenue by displaying ads on their websites. The ads can be in the form of video, text, or images.

If you are new to blogging or digital marketing and thinking of earning passive income by displaying ads, AdSense is a viable option.

The pay rates differ from one ad to another and depend on pay per click basis.

Alt Text

Alt Text, also known as alternative text, is the text that is displayed when you hover your mouse over the image.

The text is written in the HTML code of the web page to help users know what’s in the image if the image is not shown. The purpose of Alt text is to serve people with low vision or blindness.

While in some cases, users might turn to images to load web pages faster.


Backlinks are the links to your website from other websites, also known as inbound links.

These links are created for the purpose of driving traffic from high-authority websites with massive traffic.

Quality and relevant backlinks play a major role in ranking on top of Google as it signals the popularity of your website.


The term blog is somewhat known to everyone these days because most of them own it.

However, to make it clear, a blog is a short form of a weblog, a journal where writers share their knowledge, thoughts, and experience.

The blog is a great way to generate organic traffic, provided that it is optimized with keywords.

For instance, Search Engine Journal publishes blogs on various fields of digital marketing, such as SEO, content marketing, social media, and many more.

The purpose is to share knowledge with the readers and generate traffic to the website.

A company that has launched a new SaaS product will inform readers about what its product does and how it could benefit them.

Bounce Rate

Bounce rate is the percentage of visitors to your website who, without taking action, such as buying a product/service, clicking on the link, or navigating to other pages, leave your site.

It is also one of Google’s ranking factors. The study has revealed that bounce rate was directly associated with Google’s first-page ranking.

A high bounce rate means you need to tweak your website to enhance user experience.

Search Engine Optimization (SEO)

SEO or Search Engine Optimization is the process of improving a website’s visibility against keywords (Search queries) and, as a result, driving more traffic to it.

To gain more visibility, you need to consider improving the following elements:

According to BrightEdge, 68% of online experiences start with a search engine.

While 53.3% of website traffic comes from organic search.

Two major types of SEO include:

1.    On-Page SEO

2.    Off-Page SEO

On-page SEO involves many components, such as Meta Tags, keyword optimization, alt tags, keywords, geotargeting, site speed, responsive design, and URL structure.

While off-page SEO involves backlinks, social signals, branded searches, E-A-T, and reputation signals.


The keyword is a word visitors, or customers search on search engines to get the desired answer or results. Typically, keywords are optimized in the blogs and web copies so that search engines can filter the results against the keyword when typed in by visitors.

For instance, if you wish to buy Christmas gifts for kids, your query will be to buy Christmas gifts for kids.

Google or any other search engine will show websites targeting the keyword in their blogs or web copy, but not all of them will show on top.

The reasons are plenty, and a few of them are content optimization, website structure, on-page and off-page SEO, and keyword competition.

Keyword Density

Keyword density is the frequency of keywords used on a single page.

For instance, if your keyword is best Android Apps 2023 and the number of words written is 1500 while the keyword is used 5 times.

Keyword Density = Number of Times Keyword Used/ Total Number of Words X 100

In this case keyword density will be = 5/1500*100 = 0.3%

Using the same keywords multiple times is a great way to gain search rankings.

However, overstuffing of keywords should be avoided. Otherwise, it may be considered as spam by Google. 

Back in 2011, keyword stuffing was used as a means to gain a top position on Google. Webmasters used to overstuff websites with keywords and gained instant results.

But with the passage of time and Google’s update, it was considered spam and not more than 2% is allowed.

Search Engine Marketing (SEM)

Unlike Search Engine Optimization, which drives traffic organically without paying, SEM involves business marketing through paid advertisement.

The advertisements are served on different websites and online platforms according to a location in the form of text, image, or video.

It is a great opportunity for marketers to show products or services to target audiences ready to buy products/services without looking for further information.

Search Engine Result Page (SERP)

The search Engine Result Page, as the name suggests, is the page displayed by the search engine against a user’s query.

SERP not only includes organic search results but also comprises PPC ads. Normally paid ads are displayed on top of organic search results.

While the advertisers who have paid higher costs to display ads are shown relatively on top of other paid ads. Over time, the SERP is becoming highly complex due to the launch of schema markup.

For instance, if you look for the best restaurants near your area, you will find search results displaying important information on SERPs such as contact details, websites, and other relevant information.

Sitemap XML

Sitemap XML is another term used normally by webmasters, and you should also know if you are going to launch your website.

Sitemap XML is a list of pages on your website that are written in markup language that search engines should index.  

Besides site URLs, it also provides information about modification dates to tell search engines whether the page has been crawled.

Title Tag

The title tag is an HTML element that points to the page’s title. However, the heading displayed on a web page should not be mixed up.

It is normally shown when you open a website and hover the mouse on the tab in your browser.

The title tag is an important element of on-page SEO and allows search engines to know what the web page is all about.

But to help search engines, optimizing it with target keywords is important.

Social Media Marketing

Digital marketing is not something limited to SEO, organic searches, or paid ads. Social media marketing is also one of the important elements of digital marketing.

It allows big and small brands to showcase their products and services on a given platform. Not every social media platform is suitable for every niche.

For instance, if you own a fashion brand, you might invest time and money on Instagram rather than Twitter. On the contrary, if you run a real estate agency, the best platform is Pinterest.

Just like SEO and SEM, you can either promote your products/services of your brand organically or run ads to gain more visibility in less time.


Redirect is pointing the visitor to a different page instead of the requested one. It normally works when the page has been removed, or the post is deleted.

Redirecting visitors to a new page allows webmasters to prevent 404 errors, which is another ranking factor. For instance, if you wrote a post on What Works in SEO in 2011, it might not be relevant in 2022.  

With Google updates from time to time, SEO that worked back in 2011 is a waste. You can’t do anything, rather, delete it. But after deleting the post, you need to redirect it to a new URL with fresh content on SEO in 2023.


Referral points to traffic generated from other websites to your website. It can help you understand how people found your website without using a search engine.

For instance, if you have published an article on a high-authority website related to your niche. Or if you share your website posts on different social media platforms;

The traffic generated from these sites will be known as referral traffic.


Robots.txt is a file uploaded on a web server with instructions to search engine crawlers. The file allows search engines to understand which web pages should be indexed and which ones to be ignored.

For instance, the thank you page shown after a visitor fills out the form can be hidden from search engines.

Anchor Text

Anchor text is a clickable link that points to another page. It is also an important part of on-page SEO and one of the ranking factors.

For instance, if you are writing an article on what SEO is and in the middle of the post, you also mention the term content marketing.

Now, if the reader is new to the term, you might hyperlink the term content marketing or make it more enticing by saying learn more about content marketing by clicking here.

Usually, hyperlinks are highlighted in blue, but they can also vary from website to website.


H1 is an HTML tag that represents the primary heading of a webpage. In SEO, it is important to use heading tags to help search engines understand what the page is about.

An H1 tag on any webpage means that search engines will give importance to it and index the content easily.

To simplify, H1 Tag is the main heading of your document defining the overall topic.


The term churn refers to the percentage of customers who end up buying a subscription or stop using the service.

It is important to monitor the churn rate to rapidly avoid losses and losing customers before it’s time to pack your business.

The churn rate is calculated with the following formula.

Churn Rate = Customers lost in period/customers at the beginning of period *100


Really Simple Syndication (RSS) is a web feed of a particular website that allows users to keep themselves updated about news and information important to them.

Aggregators collect multiple RSS feeds and combine them so that people can track different websites simultaneously.

It also allows websites to syndicate content from third parties.

Pay-Per-Click (PPC)

Pay Per Click is the cost companies pay for each click with which users interact. The more clicks generated, the more the cost will be.

Companies usually prefer to choose pay-per-click because all they have to pay is the cost of clicks and not for showing website ads.

The formula for Pay Per Click = Campaign Fee/number of clicks.

For instance, if you pay $500 for a campaign with 20000 clicks, the CPC will be $0.025.


Impressions are the number of times your content was shown to the people, regardless of whether they clicked it or not.

Heat Map

A Heat Map is a visual representation of users’ behavior on your web pages, such as clicks, scrolls, and what they look at.

Design plays an important role in providing a seamless user experience.

With a heat map, you can find what parts of the webpage are getting more clicks and which are ignored.

It is quite helpful in placing your call-to-action buttons and other important elements, such as ads, contact forms, and product pages to get the most out of it.

Responsive design

Creating a responsive website is important for webmasters to cater according to the device preference of the users.

Responsive design (a term used by website designers and experts) allows the website to adjust automatically to the screen size when viewing across devices such as laptops, tablets, or smartphones. 

As most internet users access websites using their smartphones, it is important to create a responsive website, especially if you are running an eCommerce store.  

Hreflang Tags

An HTML tag that facilitates search engines to display specific language and content when a website is using multiple languages.

For instance, if a person is accessing the website in the United Kingdom, the content will be displayed in English using Hreflang Tag. The same content is displayed in Spanish if the website is accessed in Spain.

The HTML tag plays an important role in avoiding duplicate content penalties.

While for search engines, it helps in displaying customized content to a specific audience of a country. If you provide services for people living in European countries and the United States, using Hreflang Tag will display language accordingly.

Featured Snippet

A featured snippet is a concise information provided by Google drawn from a website and placed in search results.

If any of the web pages are ranked on the featured snippets, it will help improve the click-through rate, boost credibility, and help you capitalize on voice technology.

According to Search Engine Land, 8% of clicks are generated from a featured snippet.

Types of featured snippets include paragraphs, tables, lists, and videos.

Google Search Console

Google search console is a free tool for webmasters offered by Google.

The tool allows webmasters to track the overall performance of their website, including impressions, clicks, and keyword position.

It also helps webmasters to know more about their websites, such as which pages are indexed and how many pages are affected by errors.

To set up a Google search console, you need to add a unique tracking code in the head of your website.

Inbound Marketing

One of the important terms to know in marketing is inbound marketing, which involves attracting customers by developing valuable content that adheres to their problems/needs. 

Some examples include content marketing, search engine optimization, and social media marketing. For instance, if you have published a guest blog on a high-authority website. 

The backlink that drives traffic to your website will be considered inbound marketing. Its purpose is to attract prospects and motivate them to interact with the band and as a result, convert them into paid customers. 

Landing Page

A landing page is a single page created by marketers to allow potential customers to land on a specific page after clicking a link, email, or advertisement. 

The purpose of creating a landing page is to collect the contact information of visitors in return for something such as an eBook, link to the webinar, or access to premium tools etc. 

A landing page, however, is not included in the navigation of a website. It only facilitates the target audience looking forward to information or details about the product/service. 

Content Marketing Terms to Know In 2023-2024

While searching for terms to know in marketing, you will come across various blogs and articles centered around various aspects of marketing.

It might include basic marketing terms, digital marketing terms, and email marketing terms.

However, if you want something centered around content marketing, make sure to read the section carefully. This section will discuss content marketing terms to know in 2023-2024.

Let’s dive straight in.

Above the Fold

Above the Fold is one of the key terms to know in content marketing. Users first interact with the part of the website when accessing it.

And if the section is unattractive or dull, the user might leave the website instantly without exploring further.

To make the section more attractive, it is important to design the website by picking attractive color schemes, adding sections, and making it user-friendly.

One of the examples of the Above the Fold section can be seen on Jeff Bullas website, which welcomes an attractive offer to get tips on increasing traffic.

Similarly, a content marketing institute ‘above the fold’ includes products and services they want to promote, such as consulting services and events.

Personalized Content

Personalized content is tailored for the audience living in a specific region, buying behavior of consumers, or interest. The purpose of personalized content is to serve specific audiences looking forward to some solution based on their pain points.

According to statistics, 91% of shoppers are more likely to buy from companies that offer personalized recommendations. While 74% of online consumers feel frustrated when content is not served according to their interests.

For instance, most of the internet service providers in the United States offer coverage in specific regions and states.

If someone is looking for internet service in New York, all the service providers offering coverage in the area should offer personalized content.


Without analyzing data, your marketing campaigns are clueless. When it comes to content marketing, data like click-through rates, conversion rate, and bounce time are a few of the key metrics to look for.

For instance, if you have written a blog post and need to know how well it performs, you need to check data through various tools such as Google Analytics.

If the content is well written, the bounce rate will be minimal, the click-through rate will skyrocket, and unique visits will increase daily.

Buying Cycle

Buying cycle is one of the key marketing terms that every digital marketer, content marketer, or traditional marketer should be aware of.

When it comes to content marketing, you need to educate your target audience with the answers they are looking for.

No one would ever buy a product without being aware of its features, benefits, and price.

Buying Cycle is all about the consumer journey from awareness to consideration and purchase intent to purchasing and repurchasing.

Content Management System (CMS)

Content Management System or CMS is software that helps you to create, manage, and alter content without having coding knowledge or background. In the past, websites were developed using a programming language called HTML.

But with the advent of CMS, most webmasters, bloggers, and marketers rely heavily on CMS for ease. Some of the most popular CMS software include Drupal, Blogger, WordPress, Joomla, Umbraco, Magento, OpenCMS, Nuxeo, and many more.

The benefit of using CMS is that it allows users to create websites within minutes that can be customized according to one’s requirements. According to statistics, WordPress is a renowned content management system with a market share of 65.1%.

Content Marketing Funnel

The content marketing funnel creates awareness among visitors, nurtures them, and converts them. Simply put, it is the journey of consumers from awareness to being a customer.

On top of the funnel, you grab the attention of potential customers.

In the middle of the funnel, you educate and inform them about your product/service to help them make decisions. While the bottom of the funnel focuses on lead conversion through customized content.

Content Strategy

Content strategy is the process of planning, creating, and distributing content to achieve business goals and objectives.

Here’s how to develop an effective content strategy

·         Defining your long-term business goals

·         Researching your target audience

·         Focusing on niche

·         Measuring results

·         Improving content after customer feedback

·         Distributing content on various channels


If you are a content creator, copywriting is one of the most common marketing terms to be aware of.

Copywriting is the process of creating content and selling products/services through words. It is different from writing a blog or article.

Instead, it is more about evoking readers’ emotions, driving intent, and creating the urge to buy a product or service or taking specific action such as sharing contact info.

Some of the most common copywriting types include:

·         Brand Copywriting

·         Social media copywriting

·         SEO copywriting

·         Insight Copywriting

·         Email Copywriting

The major difference between a copywriter and a content writer is that a copywriter sells products/services to the target audience.

While the content writer engages, informs, and entertains readers to know more about the product or service.

Call to Action (CTA)

One of the marketing terms you should know is call to action.

It refers to the desire of the target audience to take specific actions such as buying a product, paying for a subscription, signing up for the webinar, or subscribing to the newsletter.

A call to action is inserted within a webpage, video, social media post, or infographic.

Content Distribution

No matter how good your content strategy is and how well you create content, if you fail to distribute it on various channels, you might not be able to achieve your business goals.

Content distribution is the process of promoting content on various online platforms in multiple formats. It could be anything from blogs to emails and social media posts to infographics.

The distribution channels can be categorized into groups such as owned, earned, and paid. Owned content distribution involves distributing content that you own, such as a microsite, blog, social media, or email newsletter.

Earned content distribution involves promoting your content through third parties, such as guest post contributions, press releases, product reviews by bloggers, or social media engagement.

Paid content distribution is the act of promoting your content through paid advertisement on social media or Google.

Product Marketing Terms to Know 2023-2024

So far, we have listed top marketing terms used in everyday life of digital and content marketers.

Let’s briefly overview product marketing terms you should know in 2023.

Advertising campaign(s)

One of the product marketing key terms includes advertising campaigns which digital marketers and traditional marketers use.

Advertising campaigns are a series of advertisements that are distributed across various channels, including TV, print, radio, podcast, Google Ads, social media, and many more.

The ad campaign aims to inform target customers about the brand and increase sales.

Ad campaigns have changed over the years from print ads to TV commercials, and Google ads to social media ads.

Product line extension

When discussing most common marketing terms, product line extension is worth mentioning. Product line extension is expanding an existing product line within the same category.

The horizontal extension involves changing the colors and adding twists to it to make it different and attract consumers. While vertical extension involves increasing or decreasing the price and quality of a product.

For instance, Pepsi introduced a twist to its existing product line by adding lemon to it.

However, the product was not successful at all and was removed from the shelves few months later.

Seasonal discount

One of the terms used in marketing is a seasonal discount. A seasonal discount is the reduced price brands offer on products in the off-season.

Normally the discounts are seen majorly in fashion stores selling men’s and women’s apparel.

Minimum Viable Product (MVP)

Minimum Viable Product is also one of the marketing terms to know especially if you are a startup and going to launch a new product/service.

MVP is the launch of a product with limited features and functionalities to test whether people are interested in buying or not.

Moreover, Minimum Viable Product is also launched to take feedback from the early adopters and find what needs to be improved.

The goal of launching MVP is to test the new idea without wasting all the money and resources. 


If you are a digital marketer, content marketer, or social media marketer, knowing these marketing key terms will help you in the long run. 

As the field of marketing is ever-evolving, knowing all these marketing terms is challenging for new marketers. 

However, in this post, we have tried our best to list down important terms to know in marketing in 2023 and beyond.

9 Powerful Tips to Crush Social Media Trolls

Trolls are no longer thought of as mythical creatures that reside under bridges. A new class of social media trolls has evolved as a result of the internet’s immense power and freedom of expression. Yes, we are referring to online trolls that have the ability to effortlessly abuse their position of authority and turn anyone’s life into a living nightmare, especially social media managers and business owners.

It only makes sense to handle issues in the best way possible if we accept that we must deal with all the good and the bad that come with everything. The same philosophy should be used to deal with trolls on social media.

The following advice will come in helpful for you whether you manage social media professionally or just use social networking sites for your business. Continue reading to learn how to stop internet trolls from devouring your peace.

Who are Online Trolls?

Online trolls are regular folks like you and me who use the internet as a means of provocation. Internet trolls are those who use the internet to harass, intimidate, threaten, or annoy other people.

Internet trolls use a variety of strategies to provoke people. They can bombard you with offensive content, engage in conversation with you that is misogynistic, racist, sexist, homophobic, or hateful, take your words or comments out of context and use them against you, discover any personal information about you and try to discredit you, or come up with other ways to annoy you.

They basically just want to stir up some form of disturbance because, tragically, they like it. It can occasionally be used as a tool for going viral online. However, not all trolls are evil and vicious. Some of them make fun of others without any genuine malice; they do this to generate interesting social engagement and viral material.

But how can you tell if the person you are speaking to on social media is indeed a malicious troll?

5 Signs that You’re Dealing with a Social Media Troll

Not all strange people you encounter on social media are trolls. They do have their own clan, and you can identify one by looking for certain telltale indications.

They never stay on the topic at hand:

Well, who in an online discussion actually does that? A social media troublemaker, however, would deliberately try to divert conversational attention each time. They frequently use strange, ridiculous, unpleasant, or utterly irrelevant links or images as their response, which can cause havoc.

They agitate you:

You won’t always agree with what others say online, but if someone constantly insults or denigrates you, it’s likely that you are conversing with a troll.

They patronize you:

Genuine social media trolls will make every effort to incite a reaction from you. They will irritate you by messaging you back and forth, making rude comments on your posts, and using hate speech.

They never make sense:

If someone keeps bringing up odd, absolutely illogical ideas, you can be sure you are dealing with a social media troublemaker.

They start calling people names:

You see, internet trolls are familiar with online jargon, particularly derogatory terms. Therefore, it is definitely a warning sign if someone calls you “deez nuts,” “sussy baka,” or something like that.

You are being trolled if any one or more of these occur frequently to you at the hands of someone. It’s good news that you can look after them; here’s how:

9 Tips to Handle Social Media Trolls

Use the following strategies to restore serenity to your life and the lives of the brands you manage if an account keeps harassing you.

1. Ignore them and ignore some 

Never forget that a troll’s only goal is to spout hate at you and bring you down. How can they carry on like that? Of course, if you continue to pay attention to them. When you deny them that, eventually they become entirely silent.

To put it simply, you must quit feeding the trolls. Stop reacting entirely if a troll is assaulting you personally. However, it would be fair to report them if the troublemaker was assaulting your clients. Additionally, if someone does offer a good cause for their rage, consider listening to them.

2. Monitor your social media.

Any time of day, a troll might appear and start causing havoc in a matter of minutes. You can avoid a lot of difficulty if you can identify a troll in time. Start constantly checking your social media accounts numerous times throughout the day to catch those evil bastards in the act before it’s too late.

3. Establish policies

Establish clear guidelines for behavior on your social media profile, group page, and brand page. It seems sense to have a code of conduct for your social media profile given that every site has one.

Create a post about the “rules of behavior” and pin it if you manage a Facebook group. Create a graphic post and share it if you run a page. The policy may also be found in the “about us” section. Create a post about the subject on your personal profile every few months.

4. Become familiar with the trends

Consider a period when you moved to a different city or even a section of the same town you had been living in for a while. You’re going to initially feel a little alone. You would find even commonplace things weird. You start to feel better as soon as you become accustomed to the location. The same holds true when dealing with trolls on social media.

Learn about the internet for a while. Keep up with current trends, particularly those that pertain to your market and business. This enables you to avoid sharing memes or articles that can start a contentious debate and attract a few trolls.

5. Assign the responsibility for “social media management”

An onslaught of unfavorable comments may be too much for you to handle; in that case, engage a social media manager. This is the best course of action in any case because the social media manager can give your sites their full attention and manage them effectively.

6. Act like a bigger person.

Being the bigger person in a situation is the best course of action occasionally. Consider the troll’s comment after reading it a few times, and then come up with a reasoned response. It’s the ideal response for a troll when combined with a tone of extreme respect.

Remember that there’s a good chance the troll may respond with something dangerous. Once you’ve responded, just keep quiet and don’t pay them any attention.

7. Be patient when responding.

Trolls have a propensity of enticing you into playing a joke in order to get you to respond. If you find yourself enraged and ready to retaliate against a troll, stop and reconsider. Breathe deeply a few times, center yourself, and consider what you want to say. A thoughtful response is always preferable to a hasty one and is also safer.

8. Block and Report

It is best to conceal and delete someone’s remarks if they frequently engage in hate speech. If the troublemaker resurfaces, block and report their profile right away. You don’t want any offensive graffiti on the pages of your brand, do you? So sometimes you have to make a difficult decision and accept the outcome.

9. Troll back, baby!

No, we do not support trolling in any way. Having said that, there are occasions when you must administer the malevolent trolls a dose of their own poison. There is no harm in attempting that if reacting to the troll with something witty fits your business image. However, you should take care to plan this action thoroughly before doing it.

You’ll have an easier time warding off the trolls if you incorporate these tactics into your plan of attack. There are several fantastic social media management solutions that have unique capabilities to keep track of interactions, making it simpler for you to identify trolls early on. Do try those as well.