Quantitative marketing (quant marketing) has been around for a very long time. Most people have been approached by a marketing associate holding a clipboard looking to ask questions about a company or product. This is quant marketing, but it had almost vanished when big data was introduced to the marketing world. It was thought…
Data visualization has been around for a long time, but it was usually something reserved for marketing executives, IT directors, or accountants. It was expensive to create reports that helped put data into a context that each person could understand. As the era of big data continues to grow, the need for more people…
Have you ever wondered why you see so many more large brands at the live events you attend? From concerts to sporting events, the biggest brands in the world are buying more and more marketing space to reach audiences. Sometimes the matches don’t quite make sense; like when a car insurance company sponsors a…
The point of marketing is to give you precise ideas as to who your customers are, where they are located, how you can reach them, and how to get them to spend money. It is a broad way of saying that marketing helps you to learn who your customers are and how you can…
When a football team prepares for a game, the head coach spends hours each week watching films of the competition. The coach is looking for ways to defeat the competition, and he is also looking for things the competition does well that he can use for his team. A football coach never goes into…
Establishing a brand takes a long time and requires a great deal of precision marketing. Experienced digital marketing firms know the work that goes into setting up a brand marketing plan, and the patience it takes to see the plan through. Sometimes brands decide to do their own marketing, and that is when any one…
Generating leads can be one of the toughest aspects of marketing. A lead is all about the potential: a potential customer or a potential client. Finding these potential customers can sometimes feel like finding a needle in a haystack. When it comes to generating leads, there are a few basics that your business should have…
If you are just starting to work with a digital agency, then you will want to take a crash course in Google Analytics to be prepared for the data and information you will receive. Google’s analytical software is one of the most comprehensive in the industry, and it is the choice of digital agencies all…
The year is turning and soon it will be 2017. In the world of content marketing, a year is a very long time and a lot can change in just 12 months. It used to be that the same content marketing methods were carried over from year to year with the same level of success.…
In a broad sense, your target audience is the specific demographic that is most likely to find your product or service useful or appealing. The more precisely you are able to define your target audience, the more value you will get for your marketing efforts. In other words, if you know who you are selling…