The point of marketing is to give you precise ideas as to who your customers are, where they are located, how you can reach them, and how to get them to spend money. It is a broad way of saying that marketing helps you to learn who your customers are and how you can…
When a football team prepares for a game, the head coach spends hours each week watching films of the competition. The coach is looking for ways to defeat the competition, and he is also looking for things the competition does well that he can use for his team. A football coach never goes into…
Establishing a brand takes a long time and requires a great deal of precision marketing. Experienced digital marketing firms know the work that goes into setting up a brand marketing plan, and the patience it takes to see the plan through. Sometimes brands decide to do their own marketing, and that is when any one…
Generating leads can be one of the toughest aspects of marketing. A lead is all about the potential: a potential customer or a potential client. Finding these potential customers can sometimes feel like finding a needle in a haystack. When it comes to generating leads, there are a few basics that your business should have…
If you are just starting to work with a digital agency, then you will want to take a crash course in Google Analytics to be prepared for the data and information you will receive. Google’s analytical software is one of the most comprehensive in the industry, and it is the choice of digital agencies all…
The year is turning and soon it will be 2017. In the world of content marketing, a year is a very long time and a lot can change in just 12 months. It used to be that the same content marketing methods were carried over from year to year with the same level of success.…
In a broad sense, your target audience is the specific demographic that is most likely to find your product or service useful or appealing. The more precisely you are able to define your target audience, the more value you will get for your marketing efforts. In other words, if you know who you are selling…
Digital marketing experts spend a great deal of time following various marketing mediums as they evolve and change. Perhaps no marketing medium has changed more over the past few years than Facebook. Over the course of time, Facebook has gone from an inefficient way to try and advertise your business to one of the most…
When search enging optimization (SEO) first burst onto the scene, the acronym SEO was used to represent a wide variety of online marketing activities. Over time, digital marketing experts decided to separate paid search engine marketing (SEM) from SEO tactics, primarily because SEO referred to the organic process of using keywords, content, and links to…
The generation known as Millennials is becoming one of the most highly-coveted group among marketing experts and advertisers. This is a large group that has money to spend and has shown that it is not afraid to use its money to get what it wants. But Millennials are also highly opinionated, educated, and connected to…