Conversion rate optimization (CRO) has developed into its own specialty field in digital marketing that is growing rapidly. The field of CRO deals with increasing the amount of web traffic a site gets into buying customers. As you can imagine, this field is of critical interest to retail website owners and its influence on…
For any business, word-of-mouth advertising is extremely powerful for bringing in new clients. There are plenty of ways to pay for word-of-mouth advertising and paying for it is just as effective as growing your own network. But an organically grown network is going to give you a more hands-on approach to growing your business…
Online marketing has become very popular around the world and many companies wonder if they even need to do offline print advertising anymore. The comparison between online and offline marketing has several facets to it with cost being only one. In order to get the full benefit of your marketing dollar, you must be…
Quantitative marketing (quant marketing) has been around for a very long time. Most people have been approached by a marketing associate holding a clipboard looking to ask questions about a company or product. This is quant marketing, but it had almost vanished when big data was introduced to the marketing world. It was thought…
Data visualization has been around for a long time, but it was usually something reserved for marketing executives, IT directors, or accountants. It was expensive to create reports that helped put data into a context that each person could understand. As the era of big data continues to grow, the need for more people…
Have you ever wondered why you see so many more large brands at the live events you attend? From concerts to sporting events, the biggest brands in the world are buying more and more marketing space to reach audiences. Sometimes the matches don’t quite make sense; like when a car insurance company sponsors a…
The point of marketing is to give you precise ideas as to who your customers are, where they are located, how you can reach them, and how to get them to spend money. It is a broad way of saying that marketing helps you to learn who your customers are and how you can…
When a football team prepares for a game, the head coach spends hours each week watching films of the competition. The coach is looking for ways to defeat the competition, and he is also looking for things the competition does well that he can use for his team. A football coach never goes into…
Establishing a brand takes a long time and requires a great deal of precision marketing. Experienced digital marketing firms know the work that goes into setting up a brand marketing plan, and the patience it takes to see the plan through. Sometimes brands decide to do their own marketing, and that is when any one…
Generating leads can be one of the toughest aspects of marketing. A lead is all about the potential: a potential customer or a potential client. Finding these potential customers can sometimes feel like finding a needle in a haystack. When it comes to generating leads, there are a few basics that your business should have…