Most internet users today recognize they will sacrifice some of their personal privacy for the privilege of shopping and socializing online. By willingly sharing information about themselves – including the websites they visit and purchases they make online – they will gain the benefits of having more tailored results and recommendations when they’re searching online…
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Are you willing to sacrifice some of your data privacy for a more convenient online shopping experience? Many of today’s shoppers are. In a 2019 survey, Cisco identified a group of people considered “privacy actives.” These are shoppers who care about their online privacy and have switched companies due to data-sharing policies. It represented only…
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Online reviews play a huge role in consumers’ buying decisions. Statistics show that the average consumer spends 13 minutes, 45 seconds reading reviews before making a purchase. And 52% of 18- to 54-year-olds says they “always” read reviews for local businesses. Bottom line: If you want to maintain your positive reputation and get ready to…
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As Governor Andrew Cuomo plans for a slow, phased reopening of New York, many retail outlets and restaurants in downstate New York might not be ready to open for several weeks. But you can take advantage of your website as an alternate revenue stream. Your website can also help you execute a strong re-opening by…
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Governor Andrew Cuomo has announced a phased reopening of New York. Small business owners can start getting ready to get back to business. Just as you should put the proper plan in place to ensure your employees can stay safe from the virus while at work, you should launch your marketing campaign to prepare for…
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New York has now been “On Pause” for more than two months. In the beginning, business owners flooded inboxes with messages urging their contacts to “stay safe.” Emails outlined plans of action: “Our stores are closed, but our website is open for business!” “Our dining rooms are closed, but you can order take-out!” The most…
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Online content, whether posted on a website, a blog, or a social media platform, has unlimited potential for your brand. The power of social media platforms in particular is twofold: First, paid promotion can put your content in front of highly targeted demographics, allowing you to accurately track and measure ROI. Second, organic social media…
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Blogging has been around for a very long time, and it has allowed creative and energetic people to have outlets for their ideas. But blogging is also extremely critical to any business that wants to grow and succeed. If you currently do not blog for your business, then let us give you some good…
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The Internet is increasingly more reliant on videos, and product videos have become mandatory for any product description for any sales site. When you start putting together your online sales site, you need to have product videos in place to help sell your products. You can make your own product videos if you just…
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Email marketing is an effective way to get a lot of information to your audience in a format they are familiar with. The problem is that predictable marketing emails that have earmarks such as an overly formal subject line are getting ignored. One way to increase the interaction you have with your audience is…
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