If you own a business and are not investing in digital marketing, then you probably made your decision based on economics. In other words, you decided that spending money on hiring a digital marketing firm is not worth the return you would receive. The truth is that a good digital marketing firm is going…
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An SSL certificate (Secured Sockets Layer) is a device you add to your website to encrypt and protect any information your clients input into your site. Over the past few years, the stories of data breaches and the theft of millions of pieces of important personal information have been making headlines all over the…
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The Internet has been around a long time, which means websites are a well-known commodity to just about anyone. As with any other technology, there has been plenty of time for myths and misconceptions to be created about websites that can skew business owners’ opinions. Here we address some of the most common misconceptions…
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Your social media platforms are only powerful marketing tools if people are interacting with them. If you don’t have a lot of followers, then your messages will not be seen. You could solve this problem by buying followers from marketing companies, but those are usually ghost accounts that have no activity. Instead of investing…
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Facebook’s reputation has been taking quite a beating in recent months with the fake news scandals and the legal battles over Facebook’s privacy policies. The core purpose of Facebook, as Mark Zuckerberg recently reiterated, is the desire allow users to create meaningful relationships that have them coming back day after day. On its surface, Facebook…
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Instagram is a social media platform that has become extremely popular with younger users and even aging Millennials. It is a very visual medium that marketing professionals are using effectively to build brands and drive sales. If you want to get the most out of Instagram, it is best to hire a professional digital…
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Email marketing is still an effective part of any marketing program, provided you know the tricks you need to know to get good results. The tactics used for email marketing have changed over the years, so it is important to hire a digital marketing firm that has an expert level understanding of the new…
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In the world of digital marketing, video has become extremely important in getting the attention of web traffic and in getting a point across. But there are still many companies who avoid getting involved in video because they believe that video production is expensive. The good news is that not only is video production…
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Digital marketing is a great field to get into if you like to use your creativity and attention to detail to help others grow their businesses. You can start your career by getting a degree in marketing and then maybe a degree in business. They will teach you many things when you are getting…
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Display advertising is the term applied to banner ads and other forms of static advertising you see on websites and search engine results pages. This form of advertising has been around for a very long time, but it is starting to undergo changes. The smaller screens offered by mobile marketing has caused display advertising…
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