Ever wished you could see the top of the Eiffel Tower or stand on the pyramid of Giza? Achieving this could have been impossible a decade ago. People can now take on seemingly impossible activities by sliding on a pair of virtual reality goggles in today's world. Be anywhere you wish with simulated environments that […]
Are you running low on engagements? Experiencing a drop-down in conversion can be a lot! Every post you make seems to be deadwood that lags and drags your brand. Having a long list of social followers with no positive influence on your engagement is a problem most businesses face. Of course, this is narrowed down […]
Big-tech companies like Facebook and Google have platforms that link end-users to businesses. However, data-protection scandals are everywhere, and some experts often link them to special algorithms in big-tech software that can harvest the personal info of end-users. It is called data exploitation, and it is big business for a lot of tech companies. How? […]
The goal of every business is to get prospects to take action on their offer. It could be buying a product or service, reading a blog post, subscribing to a newsletter, or perhaps growing your customer base. With PPC marketing, you only pay when your ad is clicked. Before we delve deeper, a look at […]
Chances are that you’re reading this from a mobile device. Even if you aren't, about 70% of your target market are mobile users, and it is paramount you put them in perspective during your marketing endeavors. Overlooking mobile users is like throwing money to the dogs! Think about it, about 65% of Americans own a […]
10 Google My Business Optimizations to Rank Higher in Local Search Optimizing your 'Google My Business' for local search is not rocket science. Don't allow the techy terms scare you, you only need to understand how keywords and optimization works. It's pretty easy to grasp, if only you can commit your time. Take your body […]
Marketing After The Coronavirus: What Every Brand Needs To Know When the virus hit in 2020, it was as if the end of humanity was imminent, leading to the lockdown of businesses in a bid to curtail the virus. With vaccination ongoing in numerous countries, how can brands market their goods and services in a […]
Ways to Boost Your Digital Marketing in 2021 It might sound cold, but 2020 was the best year for digital marketers and businesses like Amazon. The world was on lockdown, and the only alternative to communication and business transactions was the internet. Even a video conferencing app like Zoom became a household name overnight, thanks […]
Most internet users today recognize they will sacrifice some of their personal privacy for the privilege of shopping and socializing online. By willingly sharing information about themselves – including the websites they visit and purchases they make online – they will gain the benefits of having more tailored results and recommendations when they’re searching online […]
Are you willing to sacrifice some of your data privacy for a more convenient online shopping experience? Many of today’s shoppers are. In a 2019 survey, Cisco identified a group of people considered “privacy actives.” These are shoppers who care about their online privacy and have switched companies due to data-sharing policies. It represented only […]
