Online content, whether posted on a website, a blog, or a social media platform, has unlimited potential for your brand. The power of social media platforms in particular is twofold: First, paid promotion can put your content in front of highly targeted demographics, allowing you to accurately track and measure ROI. Second, organic social media…
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Blogging has been around for a very long time, and it has allowed creative and energetic people to have outlets for their ideas. But blogging is also extremely critical to any business that wants to grow and succeed. If you currently do not blog for your business, then let us give you some good…
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The Internet is increasingly more reliant on videos, and product videos have become mandatory for any product description for any sales site. When you start putting together your online sales site, you need to have product videos in place to help sell your products. You can make your own product videos if you just…
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Email marketing is an effective way to get a lot of information to your audience in a format they are familiar with. The problem is that predictable marketing emails that have earmarks such as an overly formal subject line are getting ignored. One way to increase the interaction you have with your audience is…
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You have tried everything you can think of and a bunch of things you read about to get your website to produce web traffic, but nothing is working. Your traffic conversion rates are terrible and your daily number of visitors is well below expectations. You need your website to generate revenue, and there are…
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When you start working with a digital marketing agency for the first time, one of the first topics of discussion you will have will be about your brand. The marketing experts will do a survey of your brand to see how strong it is and then determine what needs to be done to enhance…
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Social media is a rapidly growing marketing medium that is on the verge of becoming more significant to the average consumer than search engines. While platforms such as Facebook are not in any imminent danger of putting search engines like Google out of business, it is interesting to note that more and more people…
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You invent the best widget in the world and decide to launch it on your own e-commerce website. You soon start to gain a rabid but small following of people who regularly feed you information on what you could do to make your product and its advertising better. You engage your growing customer base…
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Conversion rate optimization (CRO) has developed into its own specialty field in digital marketing that is growing rapidly. The field of CRO deals with increasing the amount of web traffic a site gets into buying customers. As you can imagine, this field is of critical interest to retail website owners and its influence on…
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Online users have come to expect that their experiences with consumer websites will be personalized to make everything more relevant to them. Artificial intelligence (AI) has allowed marketers to anticipate the individual needs of each consumer and then develop marketing campaigns directed specifically at individuals. It all sounds great, but there are some extremely…
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