One of the significant challenges of entrepreneurs is how to advertise to the right audience using the right platform. The number of Tik Tok users continues to increase enormously, with over 1.3 billion users globally and over 80 million users in the United States, making it one of the top platforms entrepreneurs should consider for […]
Content is king in today’s digital environment and will not likely change anytime soon. So business owners have to be dynamic content creators or work with one known for being a powerhouse in their fields. If you want to revamp your content strategy to boost brand awareness, sales, and conversion, the following five tips will […]
One question that we still hear a lot is: why web design matters??? We decided to dig deeper into it, and share with you why good website design is crucial for your website. By now, the majority of the world's particularly business owners are more inclined to the digital world. Your website gives your business […]
If you're a business that has decided to go online, you must need a well-designed website. And for your website, it is best to hire a professional web design agency. Why go through so much trouble on your own when you have experts to take care of the job, right! 😉 But do you know […]
It’s always heart-wrenching when you’re watching your engagement rate, and it’s all red and down arrows. Of course, as a business owner, you would want to know what you’re doing wrong and how to improve engagement. Customer engagement is vital to every business as it shows that your customers love your brand and values and […]
When most people hear persuasion, they automatically think of manipulation and deception. In the world of business, this type of thinking is stronger. They reasoned that persuasion takes the form of forcing someone to buy something even if the product isn’t beneficial to them. Unfortunately, this is very far from the truth. If you have […]
Content marketing is a full-time job; sometimes, you'll wonder how to stretch further and maximize your content marketing ROI. Your goal as a content marketer is to create compelling content that attracts, engages, and converts your target audience. Content marketing is the new gold, and marketers are gravitating toward this marketing approach and finding success. […]
Most often, business owners leave their marketing strategies on autopilot, doing the same things repeatedly and expecting some traffic boom. While you could use the same ad multiple times, SEO will not. SEO changes in real-time, month after month and year after year. So to start getting those delicious juice from search engines like Google […]
Digital marketing is the skill of the ages, and you can make a killing profession as a digital marketer once you understand its mechanics. But like all things, you must be committed and consistent if you must make it through. In 2022, many digital marketing resources can hone you into being a skillful digital marketer. […]
A few hours ago, according to an eye-opening tale in the Washington Post on Saturday, a Google engineer, Blake Lemoine, after hundreds of interactions with a cutting-edge unreleased AI system called LaMDA, believed the program had achieved a level of consciousness. LaMDA, which stands for ‘Language Model for Dialog Applications,’ is one of several large […]
