The previous year came with an unprecedented change that businesses all around the world never prepared for. Marketing approaches known to yield massive results were almost upended, overnight, forcing businesses to seek a better alternative when it comes to marketing their goods and services. What Is B2B Marketing? It is a type of relationship involving […]
When it comes to getting your prospects to grab your offer, reviews have been a major decision-maker. People don't like to be sold to, so they'd rather prefer feedbacks from other real customers before making a decision. According to research by ReviewTrackers, about 49% of consumers said they often check the review section before making […]
Low-impact pages certainly aren't good for businesses. And the reason is evident - they are deadwood on your website. You probably noticed because there weren’t enough conversions, and worse when your bounce rate keeps rising. You probably have a few or hundreds of web pages on your website and trying to figure out which page […]
Ever wished you could see the top of the Eiffel Tower or stand on the pyramid of Giza? Achieving this could have been impossible a decade ago. People can now take on seemingly impossible activities by sliding on a pair of virtual reality goggles in today's world. Be anywhere you wish with simulated environments that […]
Are you running low on engagements? Experiencing a drop-down in conversion can be a lot! Every post you make seems to be deadwood that lags and drags your brand. Having a long list of social followers with no positive influence on your engagement is a problem most businesses face. Of course, this is narrowed down […]
Big-tech companies like Facebook and Google have platforms that link end-users to businesses. However, data-protection scandals are everywhere, and some experts often link them to special algorithms in big-tech software that can harvest the personal info of end-users. It is called data exploitation, and it is big business for a lot of tech companies. How? […]
The goal of every business is to get prospects to take action on their offer. It could be buying a product or service, reading a blog post, subscribing to a newsletter, or perhaps growing your customer base. With PPC marketing, you only pay when your ad is clicked. Before we delve deeper, a look at […]
Chances are that you’re reading this from a mobile device. Even if you aren't, about 70% of your target market are mobile users, and it is paramount you put them in perspective during your marketing endeavors. Overlooking mobile users is like throwing money to the dogs! Think about it, about 65% of Americans own a […]
10 Google My Business Optimizations to Rank Higher in Local Search Optimizing your 'Google My Business' for local search is not rocket science. Don't allow the techy terms scare you, you only need to understand how keywords and optimization works. It's pretty easy to grasp, if only you can commit your time. Take your body […]
Marketing After The Coronavirus: What Every Brand Needs To Know When the virus hit in 2020, it was as if the end of humanity was imminent, leading to the lockdown of businesses in a bid to curtail the virus. With vaccination ongoing in numerous countries, how can brands market their goods and services in a […]
