10 Google My Business Optimizations to Rank Higher in Local Search Optimizing your ‘Google My Business’ for local search is not rocket science. Don’t allow the techy terms scare you, you only need to understand how keywords and optimization works. It’s pretty easy to grasp, if only you can commit your time. Take your body…
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Marketing After The Coronavirus: What Every Brand Needs To Know When the virus hit in 2020, it was as if the end of humanity was imminent, leading to the lockdown of businesses in a bid to curtail the virus. With vaccination ongoing in numerous countries, how can brands market their goods and services in a…
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Ways to Boost Your Digital Marketing in 2021 It might sound cold, but 2020 was the best year for digital marketers and businesses like Amazon. The world was on lockdown, and the only alternative to communication and business transactions was the internet. Even a video conferencing app like Zoom became a household name overnight, thanks…
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Most internet users today recognize they will sacrifice some of their personal privacy for the privilege of shopping and socializing online. By willingly sharing information about themselves – including the websites they visit and purchases they make online – they will gain the benefits of having more tailored results and recommendations when they’re searching online…
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Are you willing to sacrifice some of your data privacy for a more convenient online shopping experience? Many of today’s shoppers are. In a 2019 survey, Cisco identified a group of people considered “privacy actives.” These are shoppers who care about their online privacy and have switched companies due to data-sharing policies. It represented only…
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Online reviews play a huge role in consumers’ buying decisions. Statistics show that the average consumer spends 13 minutes, 45 seconds reading reviews before making a purchase. And 52% of 18- to 54-year-olds says they “always” read reviews for local businesses. Bottom line: If you want to maintain your positive reputation and get ready to…
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As Governor Andrew Cuomo plans for a slow, phased reopening of New York, many retail outlets and restaurants in downstate New York might not be ready to open for several weeks. But you can take advantage of your website as an alternate revenue stream. Your website can also help you execute a strong re-opening by…
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Governor Andrew Cuomo has announced a phased reopening of New York. Small business owners can start getting ready to get back to business. Just as you should put the proper plan in place to ensure your employees can stay safe from the virus while at work, you should launch your marketing campaign to prepare for…
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New York has now been “On Pause” for more than two months. In the beginning, business owners flooded inboxes with messages urging their contacts to “stay safe.” Emails outlined plans of action: “Our stores are closed, but our website is open for business!” “Our dining rooms are closed, but you can order take-out!” The most…
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Online content, whether posted on a website, a blog, or a social media platform, has unlimited potential for your brand. The power of social media platforms in particular is twofold: First, paid promotion can put your content in front of highly targeted demographics, allowing you to accurately track and measure ROI. Second, organic social media…
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