The Internet is increasingly more reliant on videos, and product videos have become mandatory for any product description for any sales site. When you start putting together your online sales site, you need to have product videos in place to help sell your products. You can make your own product videos if you just…
Digital marketing is constantly evolving because there is this undying need to enhance the return on investment. The more information a firm can supply a customer with minimal investment the more ongoing business the customer will do with that firm. In the early days of personalization, data was used to group people together based…
The online retail world has become a battleground with everyone lining up against Amazon. Over the past few years, the Amazon business model has proven to be so successful that Amazon is now one of the largest retailers in the world. As Amazon continues to gobble up market share, it is having a significant…
Interestingly, blogging started out as a way for individuals to share their experiences or opinions on a topic with their friends online and the greater public. Today, however, businesses have realized the usefulness of blogs to bring in customers and enhance their online presence. Blogs can serve multiple purposes from a marketing perspective, all of…
Your website is one of your most powerful marketing tools, but it can only be maximized when you understand how to use it properly. Here is a page of tips you can use to turn your website into a qualified lead-generating machine. Remember Your Phone Number Not only is it hard for prospective customers to…
When a business starts a Facebook page, the real purpose is to engage its target audience and expand its customer base. When you increase your Facebook engagement, you can save money on the costs of boosting posts and you can increase the effectiveness of your Facebook advertising. Too many companies treat their Facebook page as…
There are plenty of social media platforms for businesses to choose from, but only a select few will get the kind of results that make the effort worth it. The big social media platforms most businesses use are Facebook and Twitter, but there are other platforms that are growing quickly and have a lot to…
Google has gotten so used to dominating the Internet that it has insisted for years that Google+ was the next great social media platform. There is nothing inherently wrong with Google+, but it simply has not caught on with the public in general. There are several niche audiences that utilize Google+ quite a bit, but…
People who use the Internet without ill intent have become addicted to online reviews. Every marketing expert knows that word-of-mouth is the most effective type of advertising a company can get, and online reviews are treated like word-of-mouth by a large majority of Internet users. It is estimated that 84 percent of all online consumers…
For years now there have been ongoing efforts to get people to patronize small, local businesses over the big box retail chains. In a 2014 article, Business News Daily ran an article that indicated that nearly 80 percent of all consumers would consider paying as much as 14 percent more to buy products from…