Blogging

Why Blogging is Important for Your Business

Interestingly, blogging started out as a way for individuals to share their experiences or opinions on a topic with their friends online and the greater public. Today, however, businesses have realized the usefulness of blogs to bring in customers and enhance their online presence. Blogs can serve multiple purposes from a marketing perspective, all of…

Facebook Page

Getting More Out Of Your Facebook Page

When a business starts a Facebook page, the real purpose is to engage its target audience and expand its customer base. When you increase your Facebook engagement, you can save money on the costs of boosting posts and you can increase the effectiveness of your Facebook advertising. Too many companies treat their Facebook page as…

reviews

Google Reviews Just Got A Lot Easier

Google has gotten so used to dominating the Internet that it has insisted for years that Google+ was the next great social media platform. There is nothing inherently wrong with Google+, but it simply has not caught on with the public in general. There are several niche audiences that utilize Google+ quite a bit, but…

Consumer

The Consumer Review Fairness Act

People who use the Internet without ill intent have become addicted to online reviews. Every marketing expert knows that word-of-mouth is the most effective type of advertising a company can get, and online reviews are treated like word-of-mouth by a large majority of Internet users. It is estimated that 84 percent of all online consumers…