Content management software (CMS) helps website designers to create a content management system for all of the content on a particular website. Some people complain that CMS takes more work than just posting content, while others insist that they could not run their websites without their CMS platform. What is CMS and is it…
An SSL certificate (Secured Sockets Layer) is a device you add to your website to encrypt and protect any information your clients input into your site. Over the past few years, the stories of data breaches and the theft of millions of pieces of important personal information have been making headlines all over the…
The Internet has been around a long time, which means websites are a well-known commodity to just about anyone. As with any other technology, there has been plenty of time for myths and misconceptions to be created about websites that can skew business owners’ opinions. Here we address some of the most common misconceptions…
When Google takes an interest in anything to do with the Internet, there is always a very good reason for it. Google believes in unifying as much of the Internet as possible to give users a satisfying experience each and every time. To achieve this goal, Google has partnered with many Internet giants and…
Your website is extremely important to all of your company’s marketing activities, and your homepage is your website’s first impression. As the saying goes, you don’t get a second chance to make a first impression. Your homepage needs to be user friendly and be the kind of online resource that your visitors will want…
The holidays are a time when people start making travel plans and start shopping for friends and family. This is the time of year when retailers want to get the most out of their websites in the hopes of increasing business throughout the year. As the holidays get heated up, there are plenty of…
Your company website is one of your most important marketing tools, which is why it is important to invest in a digital marketing expert to design and maintain your site for you. If you spend enough time comparing the websites of your competition and sites outside of your industry, you will start to notice…
A company without a website may as well not exist as far as most consumers are concerned. A website provides a measure of legitimacy and professionalism that cannot be overlooked, especially when there are so many competitors vying for the customer’s loyalty. Does your website measure up? The Why Why are your customers on your…
The Importance of Visuals When digital marketing experts talk about visuals, they do so with a strong sense of urgency. From the moment visuals were first able to be used on the Internet, there has been a serious movement to get more out of what we can see on a website. Today, movies that used…
In order to become good at something, you first must master the basics. Most business owners hire a digital agency to handle their website design needs, but a good website owner should still understand the basics of good web design to be sure they are getting a quality service. There are many different ways to…