Marketing experts can talk for hours about website content and how important it is to the success of any website, but a lot of that talk is useless without the basics. If you want to get the absolute most out of all of your Internet content, then forget worrying about the title and the keywords and focus on the details that everyone else seems to forget.
Does every page on your website include a call to action? If not, then you are wasting a lot of Internet real estate with stagnant content. Every page not only needs an obvious call to action, but it also helps to have a neat looking "call to action" button that people press to go to a product page, subscribe to a newsletter, or go to your newest promotion.
Your website is a marketing tool that you want to use to bring in more revenue, but too may website owners try to be subtle about getting people to spend money. You are not going to hurt anyone's feelings by putting a call to action on your website, so you might as well put one on every page.
If your are not asking a lot of questions in your website content, then all you are doing is talking at your audience. The reality is that your audience wants to be talked to and engage in a discussion. When you talk to other people, do you like it when they keep on talking without giving you a chance to say anything? Of course you don't! Neither does your website audience. That is why you should be asking questions to keep your audience engaged and interested.
For some reason, a lot of website owners think it is taboo to put your company information in your website content. There is a time and place for the company email address and phone number, and that place is on the company contact page. Nonsense! Make your company accessible by reminding your audience, on a regular basis, what your company offers and how to get ahold of your company any time of the day or night.
Website owners who understand the value of a multilingual website will go to the great effort of throwing a free translator link on their site and calling it a day. The problem is that translation software is not nearly as accurate as having a human translate your content and then offering multilingual content through various links on your site. Invest in having your website translated into the primary languages of your target audience and watch your sales soar.
Website owners tend to get frustrated when their content does not go viral. The problem is that all content needs a little kickstart before people pick up on it. When you launch a new piece of content, have your employees and people you know share it a few times. If the content is good, then it will catch on and go viral. But you have to give your content a chance to catch on before people will start reading it.
Keywords and great headlines are important, but they are not all you need to worry about when you deal with website content. When you attend to the details of creating good content and expanding your marketing exposure, then you will start to reap the rewards.