Social media is one of the most effective ways to promote your website, for several reasons. For one thing, social media can reach millions of potential customers all over the world simultaneously with any marketing message you choose. You can also do much of your social media marketing for free, which makes it extremely cost-effective.
There are plenty of tools out there that will help you to utilize your social media presence to promote your website, but they can only help you if you use them. Proactive website owners can find a wide variety of ways to use social media to their advantage, but there are way to incorporate social media right into your website and get more exposure for your content.
Embed Videos
One of the truly great features of social media is that you can use it to host large video files and then grab the code from your video hosting site to embed those videos in your website. With just a little basic programming, your embedded videos can be any size you want and can have decorative borders around them as well.
It can be quick and easy to make basic videos, but hosting those videos on specific social media sites can significantly increase your traffic. By using videos this way, you can benefit from the drawing power of the video hosting website and your own social media presence.
Install Social Media Buttons
Most blog hosting websites make it extremely easy to add social media buttons to your site. If you host your website in some other way, then each social media site has its own simple process for downloading and installing buttons on your site.
With social media buttons, you can allow people to instantly share your content or join your list of followers. The important thing to remember is that you need to include a separate button for each social media platform and make sure that your buttons have the proper settings attached to them. The entire process is simple and effective.
Updated Social Media Posts
Many social media websites have widgets you can install on your website that will show what other people are posting about your company. This is a great way to inspire others to not only follow your social media pages, but to be active on those pages as well. Your goal is to make your social media presence interactive, which means that you want your traffic to make posts and get involved in your conversations.
A Customer Appreciation Page
One of the more creative and fun ways to incorporate social media into your website is to have the pictures that customers post on your social media pages show up on your website as well. Customers want to feel like they are important to your company, which is why developing a customer appreciation page that collects images from customers on social media is a great way to get people active on your social media platforms.
You can never overuse social media and there is never a case of too much social media on your company website. The more you get your customers involved in your company’s success, the more emotionally invested your customers become in the future of your company. This is a great way to build a strong and loyal customer base that will keep you in business for a very long time.