While there is a huge migration of users from desktop to mobile websites, there are still hundreds of millions of people every day who look over and utilize standard websites. The existence of a large audience for your standard website means that investing in the latest web design technology and trends will go a long way towards generating more revenue for your company. The new design trends for 2016 are actually fun to consider, and they will have a tremendous impact on the experience every user has with your website.
Flat website designs started with apps that used simple boxes as navigational tools. It then spread to operating systems such as Windows 8, where the idea proceeded to fail miserably. People still like the idea of a website made up of basic shapes and designs, but they just want more from those sites. Look for design changes such as raised buttons and other interactive features that will help flat website design to evolve into semi-flat design, which should be more popular.
Just like music listeners started going back to vinyl records and newspaper readers started going back to the printed newspapers, website users are falling in love with interactive website graphics that are drawn by hand. This was a cute trend until hand drawn graphics started showing up on websites for organizations such as Kutztown University, and being the featured graphics on official PDF files for state and federal government resource guides. Now hand draw graphics are becoming a trend that is hard to ignore.
When you go to Paypal’s website, you may get startled a little bit when the big front page image starts moving. The trend of putting looping movies or GIFs on the front page of a website has been around for a while, but the presentation was never very subtle. Now that these files can be relatively small and the presentation is not quite as dramatic, this will be a trend to watch for in 2016.
Native ads are designed to be non-intrusive and part of the regular content. Originally, these were quick little movies that would pop up or advertisements written as stories that users could easily dismiss, or choose to interact with. But The Atlantic just released native advertising that is getting tens of thousands of social media shares because of how impressive and comprehensive it is. This trend will not only continue in 2016, but it will grow and it should be something website owners consider to generate more income.
The idea that all of your front page content has to be on one screen has been disappearing for years, but it may see its complete demise in 2016. Website design has become so advanced that the idea of scrolling endlessly to see a front page has become something that users expect, and it has also become a way to create longer engagement times for web traffic.
It is time to get your website up to date with the latest trends if you want to continue to attract revenue-generating web traffic. As 2016 makes its way towards us, you will want to work with a professional Internet marketing company to create a website that modern users will want to interact with and bookmark for valuable repeat visits.