A company logo is one of the most important marketing elements your organization will ever own. Your logo appears on your business cards, letterhead, marketing materials, and it is all over your website. That is why you should contact us and allow our professionals to create your logo for you.
What makes your logo so important? What is it about your logo that requires you to invest in our professional services? The importance of a good logo cannot be overstated, which is why the development of your logo should only be done by a professional.
If you are in business, then you are familiar with the term “market share.” But have you ever heard of the term “mind share?” To understand the mind share value of a logo, let’s go through an example. Let’s say you walk into a shoe store to buy a pair of sneakers. You really do not have a brand preference in mind, until you see the Nike swoosh on the wall. Suddenly, you must have Nike sneakers. That is mind share and it is extremely powerful.
Human beings are visual creatures and we respond faster to visual cues than we do to verbal ones. When you are driving a sports car through a city in a video game, even the game developers know that arrows pointing the way are more effective than having the game give you verbal directions.
Your logo becomes the way that consumers visualize your company. If you think about McDonald’s, you think about the golden arches long before you imagine the word “McDonald’s Restaurant” on a sign. A good logo helps establish the brand recognition your want inside and outside your industry.
Consider your logo like a brand that cattle ranchers put on cattle. When other ranchers see that brand, they know who the cattle belongs to. When people see your company’s logo, they will instantly identify your company with that product or idea. This is why so many major corporations use their logos in their television and magazine advertising. Putting the logo side by side with the product or idea permanently associates the two in the mind of the public.
The singer called Prince used to use a symbol to identify himself for a while. Some people thought he was a little eccentric, but the idea was actually a brilliant marketing ploy. The symbol became Prince’s logo and you could either refer to him as “the artist formerly known as Prince,” or you could just show his logo.
Your corporate logo works the exact same way. Instead of having to say your name to sales prospects, you just show them your logo and they can instantly identify your company. The more people who identify your logo, the most successful your company has become.
A good logo is critical to the long-term success of your company. Give us a call and we will discuss your company’s identity and marketing objectives with you. Then we will deliver a logo for your company that will become the single most important marketing element your company will ever own.
