At Tom and Company, we are proud of the track record we have in creating successful pay per click (PPC) campaigns and pages. Our goal with PPC marketing is to give you the best possible return on your Adwords marketing investment by making sure that every person who clicks your link is interested in what your company has to say.
Give us a call at Tom and Company today and we will show you exactly how we can limit your investment but increase your results with our effective PPC marketing campaigns. We put our years of experience to work in getting you the results you want.
The first step in our PPC campaign development process is to do a comprehensive evaluation of your business, your industry, your competition, and your customers. We use that information as the foundation for an effective marketing campaign that will speak directly to the people who are most interested in what your company does.
Step 2: Develop a Plan
With the critical information in-hand, we then put together an outline of what we feel would be the best way to utilize your PPC budget. We create target markets, and then develop a criteria we would use to measure the progress of each part of your campaign.
Step 3: Building the Tools
Once we have written the plan on paper, it is time to put the plan into operation by developing the tools we will need for success. We begin the process of creating keyword lists, developing text that will grab the attention of your audience, and then designing landing pages that will turn your leads into sales.
Step 4: Maintaining the Campaign
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Once we have launched the PPC campaign, we use the measuring matrix we developed to monitor progress. We will make adjustments to each part of the campaign to enhance results, and we will work closely with you to make sure that the campaign is meeting your expectations.
Step 5: Review
When the campaign winds down, we gather all of the information into reports that we use to develop a final analysis of the program. From there, we can launch a follow-up program that would be even more effective at reaching your target audience.
Maximizing Your Results
We work closely with each of our customers to help them understand the PPC process, and get their input on how we may improve the results we get. Before we even start, we take the time to understand your budget for the first PPC program and then create a plan that stays within that budget.
Then we show you how we develop keywords based on:
The geographic location of your audience
The main demographic features of your current customers
The trends within your industry
A good PPC program benefits from good timing, effective keywords, and a broad plan of attack. If you are interested in increasing your local Internet traffic, then we will develop a plan that will reach out specifically to your local audience and make your company a big hit in your own backyard.