If you spend enough time looking for a good Internet marketing firm, then you are bound to see all of the industry buzz words thrown around and used with reckless abandon. At Tom and Company, we are determined to make sure that our customers not only understand what all of those buzz words mean, but that they also know how those processes can be utilized to increase their revenue.
One of the buzz words you may have heard from other companies is remarketing. This is a process that should be part of your business process and utilized on a regular basis. By examining information from customers who showed strong interest in your site, you can focus in on the keywords and SEO tactics that will generate more revenue.
The concept behind remarketing is actually very simple. Let's say a customer fills up a shopping cart on your website with $50 worth of products and even goes as far as to give you their email address as well. Then, before the checkout process is completed, that customer suddenly ends the transaction and leaves the cart filled.
With remarketing, we will examine that cart and create a focused marketing campaign designed at grabbing the interest of the client and getting them to complete that shopping cart and buy more product. We will use focused marketing to put links and ads in front of that customer which will make sure that the customer never forgets your company.
Another effective use for remarketing information is to put together advertising programs that reach a more focused audience. For example, that customer with the $50 cart may have put together a collection of products that seem unrelated. But we look at it as a buying trend, and we will create a marketing plan that reaches out to customers just like this one. We will grab people who want that same combination of products and hope up an entirely new client base for your website.
There are many reasons why customers fill up a shopping cart and then leave the transaction incomplete. But regardless of the reason, customers who abandon shopping carts are going to be easier to convert into buying customers than cold leads. When you do not have a remarketing plan in place from Tom and Company, you are leaving money and recurring business on the table.
Remarketing allows you to create focused marketing programs that are designed to inspire customers to buy from your site and become loyal customers. Since the customers we target in a remarketing program have already expressed a strong interest in your business, we can use the products they almost purchased as the foundation for an effective marketing campaign.
Give us a call and we will be more than happy to explain what remarketing is and how it can help you. We will also be more than happy to explain any of those other marketing buzz words you have heard that may be confusing you. At Tom and Company, we want to be your main Internet marketing resource and we want to be the one marketing company you trust to bring you the revenue you need.