The Challenge

Visiting Nurse Association of Staten Island sought the expertise of Tom&Co. to modernize their brand and establish a robust online presence.

To achieve this transformation, Tom&Co. crafted a fresh and brand identity while designing a new responsive website that aligns with modern design standards. Since some of their patients are on the older side everything was done with ADA compliance in mind to ensure a seamless user experience.

Understanding the significance of digital visibility, Tom&Co. put together a comprehensive search marketing campaign for Visiting Nurse Association of Staten Island.

In successful collaboration with Tom&Co, Visiting Nurse Association of Staten Island confidently steps into the digital era with a revitalized brand identity, a fresh website, and a robust digital marketing strategy.

Key Strategies

Introduce A New Logo & Complete Rebranding

The goal was to preserve their legacy while showcasing our innovative approach. The logo seamlessly blends  healthcare symbols with modern design elements, ensuring its enduring appeal.

Revamp The Website

The goal was to strike the perfect balance between celebrating their 100 years of healthcare heritage and highlighting cutting-edge healthcare services. While also including ADA compliance to ensure a good user experience with some of the older or impaired visitors.

Increase Organic Traffic

To expand their organic search traffic and rank higher on google Tom&Co. created targeted content pages dedicated to specific healthcare applications, medical procedures, and content that engages and informs website visitors.

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