Any Internet marketing expert will tell you that there is significant value in adding video to your website, but there are those nagging doubts that pop up to prevent you from utilizing videos. Every marketing process has its myths and misconception, but few myths are more damaging than the myths about video marketing that prevent website owners from investing in it. There are three myths in particular that put the most doubt into website owner’s heads and those myths need to be dispelled immediately.
When a website owner throws this statement at an Internet marketing expert you can almost see the marketing expert trying to stop themselves from biting their own lip so hard they bleed. Most of the videos that go viral and get millions of views are done by smartphones under horrible conditions. Does that mean that you should make smartphone videos for your website? No, it means that people care much more about the content of a video than the production.
Anyone can make a high definition video and edit it with software as simple as Microsoft’s Movie Maker to make something that can be posted on a website or on YouTube. You could make 30-second product videos that would double your sales and do quick YouTube commercials that will drive more traffic for the cost of one high definition video camera.
We all want Morgan Freeman to narrate our corporate videos, but not every company can afford Morgan Freeman’s services. The truth is that you can make a series of successful videos without ever showing a human being. Product videos do not need any human interaction and you can use one of the many free animation sites to make animated videos that are funny and informative.
The other part of this myth that needs to be dispelled is that not every person in a corporate video needs to be a trained actor. Do you have employees that are enthusiastic and like to be the center of attention? If not, do you know people like that in your circle of friends or family members? While it would be nice to hire actors to make corporate videos, it is far from a necessity.
This is another common myth that makes Internet marketing experts want to bite their lips to avoid saying something they will regret. If you have products to sell, then you have a use for videos. If you have a website that needs to bring in new traffic on a regular basis to remain successful, then videos can help your website to generate more revenue.
The evolution of technology has made it possible for anyone to make good videos and post them to their websites. Creative people can develop entire video marketing campaigns on what look like smartphone videos and get those videos to go viral. Internet users love videos and that means that your business has plenty of use for videos.
If you are not using every possible marketing tool to draw traffic to your website, then your business is getting left behind. Videos are not only a lot simpler to make and use than you think, but they can also be extremely powerful brand enhancement tools when they are utilized by a professional Internet marketing expert.
