Getting your content to your target market comprises numerous factors, and one of them is SEO. For the past few years, there has been a fundamental shift in SEO that businesses and professionals must adapt to if they want to grow.
The SEO world is quite volatile and unpredictable, and there is a need to be on top of things if you must scale your business. In this article, you’re going to learn 3 SEO trends that are vital in 2021, and how you can leverage these trends to grow your business.
- Core Web Vitals
In May 2020, Google disclosed a new metrics called Core Web Vitals; focused on measuring user experiences such as load speed, interactivity, and visual stability. Users are everything, and Google wants to ensure that the user experience is getting smoother and faster.
Believe it or not, Core Web Vitals is now among the top ranking factors on Google SERP. That means you have to pay close attention to the performance of your web pages. Through your Google Search Console, you can analyze your web pages to see if they are compliant with the Core Web Vitals.
In case they arent, Google makes it easier to fix by suggesting areas that need improvement.
- Original content, any day, any time
Content remains king, and Google wants you to fish out original content that offers value to your users. Authentic content is more important to Google than branding, and what determines original content is content that has never been published anywhere.
A common mistake businesses make is focusing on word count. You shouldn’t focus on word count rather, focus on unique, compelling, and high-quality content that your prospects will love to read.
There are content formats to use when aiming for unique content, including case studies, reviews, experiments, company milestones, and more.
- Artificial Intelligence
Another SEO trend that is already changing the face of SEO is AI, and the reason is due to the personalization it offers in terms of marketing. Google is at the forefront of AI. Following the introduction of DeepMind, Google can now provide searchers with the result they are looking for without being tricked.
Although it takes years to understand search engine algorithms, you can always come up with an SEO strategy that promises results. Companies like HubSpot, SEMRush, Frase, and MarketMuse are already offering AI solutions that businesses like yours can leverage and stay afloat in this ever-changing industry.
However, it is not always easy staying with trends. It can be time-consuming, stressful, and somewhat overwhelming. That is why it is better to work with an expert versed in the workings of SEO. Go ahead and give us a call, or perhaps fill the contact form to begin.