Instagram is a social media platform that has become extremely popular with younger users and even aging Millennials. It is a very visual medium that marketing professionals are using effectively to build brands and drive sales. If you want to get the most out of Instagram, it is best to hire a professional digital marketing agency that can get the job done for you. If you want to know how that digital marketing agency is going to drive sales, all it takes is three steps.
Step 1 – Create a Comprehensive Instagram Profile
Instagram allows you to create a comprehensive account that can explain what your company does and present plenty of contact details. You should fill in your profile completely, but only do so with information from your business. Think of what your customer base would want to see and realize that it is your business you are promoting and not your personal life.
Include a link to your business that either goes to your home page, or to a landing page specifically designed for Instagram users. Put your company logo as your profile picture and use that in all of your Instagram posts to give a consistent image throughout the platform.
Step 2 – Develop Engaging Posts
Instagram is frequented by a younger audience, which means the hard sell is not going to work. You should work on creating posts that are interesting to your audience and offer useful information. If you have a pricing special, then it is okay to put that out there in a context that explains how the special benefits your client base.
Remember that the focus of Instagram is imaging. When you develop engaging posts, be sure they center around a specific image and use only one message per post. Instagram posts are too small to try and fit several topics at once.
Step 3 – Build Your Community
You should analyze the effectiveness of each post and experiment with different types of images and wording to see which are most effective. Use different messages to find out what is important to your audience and what makes your audience want to buy. As you get better at presenting effective posts to your audience, you should focus on making sure people join your growing network of users.
Instagram allows you to build a network of followers that you can present marketing images to on a regular basis. As that group grows, so does your ability to release effective posts that will convince your audience to buy your products.
As with any social media platform, it takes time to build a successful community on Instagram. But if your target audience is younger consumers, then the pay-off for the work you do on Instagram can be considerable. A growing and dedicated network of Instagram followers can be a captive marketing audience that you can use to try out new marketing programs and build revenue through more sales.