Most often, business owners leave their marketing strategies on autopilot, doing the same things repeatedly and expecting some traffic boom. While you could use the same ad multiple times, SEO will not.
SEO changes in real-time, month after month and year after year. So to start getting those delicious juice from search engines like Google and Bing, you must first understand why your SEO strategies aren’t yielding results.
In that case, here are five reasons why your SEO strategies aren’t working:
1. The Wrong Target
Nothing will work no matter how robust your marketing strategies are if you’re targeting the wrong audience. There will be no clicks, no retention, and indeed no sales. The best you can do at this stage is to go back to the drawing board and revisit your target market.
Who are they, what do they do, and where do they hang out? You can dig deeper by uncovering their pain points, passion, dreams, and income. Detailed info about your target audience will help you run a targeted campaign that drives results.
Without a detailed overview of who your target market is, you’re like a blindfolded archer in a dark room.
2. Tactics over strategies
If you scour the internet for some SEO tips, you’re likely to find tons and tons of tactics claimed to have worked or still work. But, according to Brian Dean of Backlinko, over 200 SEO factors influence ranking.
You will probably come across tips like using short URLs, Using your target keywords in essential sections of your post, or optimizing your images ALT with your keywords.
While these tips may work, they don’t often yield results in the long run. The best way to go about it is to set goals, plan out your content, and measure its impact on your readers.
3. Your Website Design Experience
Google is making User Experience essential criteria for ranking a page on SERP. So ask yourself: does your website appeal to your target audience? During your website design, was there a strategy outline in place?
When it comes to UX, there are a lot of checklists to tick. That is why businesses and professionals alike prefer to use the services of a digital marketing expert. That way, they can focus on what they do best while an expert handles their SEO.
We have been helping our clients rank impressively, ensuring their target market gets exposed to the products and services they offer. So feel free to give us a call or perhaps fill out our contact form to book an appointment.