Things move fast on the Internet, and new technology means new functionality for websites. You want your business website to remain relevant, but you do not want to spend money jumping at the latest Internet innovations. That sort of stance is understandable and practical, but there are moments you will come across when it becomes extremely evident that it is time to give your website a face lift.
Your Site Still Flashes
Using Flash animated features in websites was all the rage, but that was 1991 and it is time to get the Flash elements out of your website. Not only is Flash no longer part of a professional website, it is also no longer supported by most browsers. While you may enjoy the little animated picture on the front of your website, it is not doing your website any favors.
If you continue to include Flash elements on your page, then you will crash browsers. If there is one sure way to stop traffic from going to you website, it is to start crashing browsers on users. It is time to part with the Flash and update your website.
Your Site Does Not Cut The Mustard With Search Engines
Most Internet marketing experts will tell you that just the passage of time is a good reason to re-do a website, but that does not fly with frugal business owners. The real reason that time is your enemy when it comes to website development is because the tactics used to get good positioning on Internet search engines just three years ago could not cause your website to disappear from search results completely.
Search engines change their SEO rules fairly often, and using patchwork solutions will only satisfy the search engines for so long. If you want your website to do well with search engines again, then you need to have your site updated.
Your Site Looks Old
In the mid-90s, websites on free hosts such as Angelfire were all the rage. The flood of free sites all using the same template created a look that froze website development in time. If your website still looks like one of those template websites, then it is going to be difficult to get people to take your site seriously. When your website starts getting called “grandpa,” then it is time for a change.
Your Site Is Really Slow
Website design and programming has changed a lot over the years, and older sites simply cannot keep up. When you have updates done to your site, sometimes the old code is left in place to save time. Over the years, all of that old code can confuse browsers and your website loads extremely slow. Also, if you are still using languages and functions that are no longer supported, then your site will slow down as well.
It is a good idea to have your website evaluated each year to make sure that you are keeping up with the latest in Internet programming. At some point, your Internet marketing expert will let you know that it is time to do a full overhaul because your site and the Internet simply do not speak the same language anymore.
People love classic cars, but no one loves a classic website. When your website is no longer serving its purpose to your business, then it is time to get your Internet marketing team to overhaul the whole website.