You put all of that work into your marketing emails, but your research gives you a disappointing percentage of emails that actually get opened. You may not be able to find out exactly how many people are reading your emails, but you can at least increase the number of people who open them and give them a chance. Believe it or not, you have a lot of control over whether or not people open your marketing emails. All it takes is a few tactical changes to the way you present and send your emails, and you will see the number of emails opened skyrocket.
Too many email marketing companies think that the best way to get a potential customer to open a marketing email is to include a strong subject line that includes lots of exclamation points. Your message is designed to inform your potential customers about the benefits of doing business with your company, so that is how your email should come across. Avoid the barrage of exclamation points and strong language that so many others use and create an informative subject line that will pique your audience’s interest and get your message read.
In most cases, new information about your company is not going to entice too many people to click on your marketing email. However, an exclusive email offer that gives your customers a special discount is going to get plenty of attention. Instead of sending out what amount to boring emails, you should put something into your marketing emails that your customers will enjoy. If you give your audience a reason to open your emails, then they are more likely to want to look inside.
Contrary to popular belief, good email marketing is not a numbers game. You do not want to send out countless messages to countless recipients and then hope for the best. Your target audience should be made up of customers you have already qualified, and your email schedule should be limited to avoid overwhelming your audience. If you send out too many emails, then your audience will simply start to ignore you. But if you send out targeted emails at reasonable intervals, then you will be better equipped to gain the interest of your audience.
If your subject line promises the secret of eternal youth in your marketing email, then that email better deliver. There is no faster way to lose an email marketing audience than to make claims in the subject lines of your emails that your emails cannot back up. Never over-promise in a subject line, and never use outrageous subject lines just to get the attention of the people you are marketing to.
Your email marketing campaign is only effective when you create messages that your audience will read. All of the work you put into creating effective messages is lost if you do not take the necessary steps to get people to actually open your emails. By attending to a few details, you can get people to open your emails and make your marketing campaign a success.
