The SEO landscape takes a different shape every year, causing businesses and professionals to evaluate and refine their SEO strategies. In addition, since Google updates its algorithm a couple of times each year, investing in SEO becomes something you should never overlook.
The reason is simple: about 53% of website traffic comes from organic search. So not paying attention to your SEO is like throwing away opportunities. In that light, here are some smart Google SEO tips for 2022.
- Invest in high-quality content
Content is king, and thus, Google wants to rank only pages that provide valuable and helpful content to its users. Therefore, to rank higher in Google SERP, you need to invest in content marketing.
When talking about quality, Google looks out for the following signals before ranking a page, and it includes:
- Original reporting
- Comprehensive and topically-rich copy
- Relevant internal and external links
- Strong relevance and search intent
- Backlinks, etc.
Note that Google is getting smarter by the day, and keyword stuffing wouldn’t get you anywhere. While your competitors may have a high page authority, Google can better rank your content higher if it provides more value.
- Invest in User Experience
The quality of your page is not enough, but how the page performs for users. Unlike before, a smooth user experience has become one of Google’s top criteria when ranking a page. To do this, Google measures the user experience of a web page in three primary areas: Core Web Vitals, Mobile-Usability, and Security.
If you have no idea how your page performs to these metrics, you can audit your page using PageSpeed Insights, Lighthouse, or Google search console. If there are any Core Web Vital issues on any of your pages, ranking may become difficult until they are resolved.
- Target Long-tail and low-competition keywords
Unless you’ve built a massive domain authority, you will have to target low-tail keywords since they are often less competitive. On the other hand, you have a better chance of ranking on page 1 without backlinks with long-tail keywords.
Numerous tools help you fish out long-tail keywords that you can rank for, such as Google Keyword Planner, SEMRush, MOZ, and even Ubersuggest.
- Integrate AI into your SEO strategy
AI solutions can help you up your SEO game without breaking the bank. They can be pretty helpful, especially in personalization, content creation, and analyzing a large amount of data.
With AI at your disposal, you create content faster and outrank your competitors in less time. Some of the AI tools you can consider are SearchAtlas, BrightLocal, and CopyAI.
- Work with an expert
To improve your SEO and grow your business, you might need to work closely with an SEO expert who understands your industry and audience. That way, you focus on the more prominent aspect of running your business.
In that case, feel free to get in touch with us by calling or filling out our contact form, and we’ll ensure your website is SEO optimized, targeted, and ready to rank on the first page of Google.
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