Website and business owners get plenty of advice on how to choose the perfect digital marketing company. But what about the signs that a company is not the one you want to do business with? When it comes to warning signs that you are dealing with a less-than-stellar digital marketing company, these are the ones you should be most aware of.
Marketing happens fast and can change on a daily basis. When a client has a question, a good digital marketing company is there with an immediate answer. If it takes a day or two, or even longer, to get an answer from a digital marketing company then that is not the company for you. By the time the company gets around to answering your question, the issue has already cost you a lot of customers and money.
When you listen to two digital marketing experts talk to each other, you might not understand a word they say with all of the industry buzz words they use. But a quality digital marketing professional always speaks in plain English to clients. It is important that clients understand the information they are being given, and good marketing companies know that using industry talk only confuses clients.
A digital marketing professional can explain a marketing process to you and help you to understand how the process should affect your target audience. But if you are talking to a digital marketing company that is promising you specific results, then you are not talking to a very creative marketing professional. No good marketing expert is going to promise or predict results when laying out a marketing plan to a client. The results of any plan are always a work in progress.
There are still some marketing professionals out there who claim that they have the secret to getting the best marketing results. The truth is that good marketing should never be a secret. The way to get results is to use proven methods and adjust your program based on the feedback you are getting. Anyone who says they have a marketing secret is not someone you want to do business with.
Every marketing plan needs a yardstick to be compared to, and yours is the progress made by your competition. While the competition is not the only factor used to gauge the success of your results, you should be wary of any marketing company that chooses to leave your biggest competitor out of your marketing plans.
Some marketing companies will tell you that their own website and social media presence is lacking because they are busy focusing on their clients. If you are talking to a digital marketing agency that does not have time to take care of their own online advertising tools, then you can rest assured that they will not have time for yours either.
When you talk to digital marketing agencies, it is good to know the warning signs you should be looking for. You can avoid making a marketing mistake by becoming familiar with the best ways to evaluate and hire digital marketing agencies.